The new Mercedes-Benz Collection - From elegantly practical to extravagant: fashion and accessories under the Mercedes star


OFFICIAL PRESS RELEASE

Stuttgart, Germany, Oct 05, 2010 – As the autumn draws in, Mercedes-Benz is presenting two new selections for people with a weakness for the Mercedes star. These include stylish fashion items and exclusive accessories for business and recreation – with high standards in terms of design, quality and function.



First-class materials, expressive design, intelligently conceived details and outstanding quality of finish are the characteristic attributes of the two new selections – "Mercedes-Benz Essentials" and "Lifestyle Selection" – from Mercedes-Benz Accessories GmbH.
The "Lifestyle Selection" is right up-to-date for the autumn. Exclusive, high-quality materials, perfect finishing and unusual design are the characteristic attributes of the fashionable business clothing, casual recreational outfits and extravagant accessories in the "Lifestyle Selection".

The selection includes pullovers, fashionable tanktops and jackets, plus business bags, ladies' handbags, high-quality leather accoutrements and writing utensils. Unusual highlights in the "Lifestyle Selection" are high-quality wristwatches for men (Euro 399) and ladies (Euro 269, with additional, interchangeable strap of fine cowleather, easy changeover thanks to bayonet spring catches). A practical yet elegant, black business bag for ladies, made from Nylon with gold-coloured metal fittings, lacquered leather trim, an extensive organiser function, a padded laptop compartment and a removable shoulder-strap ensures a professional entrance for business appointments. A soft handbag of natural-colour leather is pleasing to both the hand and the eye (Euro 199). The elegant mini-knife is a useful accessory in many situations, featuring CRYSTALLIZED TM - Swarovski Elements and a hand-polished, high-gloss stainless steel clasp (Euro 15.95). Mens' jewellery items in the "Lifestyle Selection" include silver-coloured cufflinks with a platinised surface and inset 3D star emblem (Euro 39).

"Mercedes-Benz Essentials" is a selection of practical, timeless accessories for business and recreation. These include sporty, stylish, colourful basics and useful products for day-to-day use. All the collection items bear theMercedes-Benz logo.

A highlight for fashion is a ladies' polo shirt in dove-blue and white with a maritime look (Euro 49) with a matching neckscarf (Euro 29.90), and a sporty polo shirt for men that comes in many lively colours (Euro 49). Stylish accessories include unisex sunglasses with a black acetate frame, high-quality Zeiss lenses and a 3D star on the bridge (Euro 89), an elegant rollerball pen with a laser-engraved logo on the clip (Euro 26.90) and a highly polished key fob with three small keyrings and a 3D star on both sides. The ladies' wristwatch is a particular highlight: real Swarovski crystals mark the hours, and the housing and clasp are of anti-allergic stainless steel (Euro 129).

The two new selections from Mercedes-Benz are available online at www.mercedes-benz.de/collection .












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