Mercedes Benz

OFFICIAL PRESS RELEASE

Stuttgart, Germany, Sep 04, 2008 – Daimler AG will receive this year’s red dot design award in the Communication Design category for the SLR. CLUB. Magazine and Maybach Manufaktur’s exclusive yearbook. The jury of renowned international designers and design experts chose to honor Daimler for the high quality of the two publications’ design. In addition to the innovative, high-class design, the jury was particularly impressed by the publications’ emotive expression.


Maybach Manufaktur’s yearbook GOING PLACES appeared for the first time in March 2008. The book provides a comprehensive overview of the key events of the Maybach brand in 2007. It features large-format and top-quality photos. With its elegant design, GOING PLACES provides stylish support for values of the Maybach brand such as outstanding comfort, perfection and exclusivity.
The most eye-catching feature of the SLR. CLUB. Magazine is its unusually large format. The club magazine, which made its first appearance in January 2008, reports on the super sports car and its attitude toward life. The magazine features large-format photo spreads as well as choice articles on numerous customer events such as the exclusive driving event in Le Castellet, France.

The red dot design award is one of largest design competitions in the world, attracting more than 10,000 submissions from 60 countries. The red dot is awarded in the three categories of Product Design, Communication Design and Design Concept. The competition has been organized annually in Singapore since 2005.
In designing the publications, Daimler was supported by the Stuttgart-based agency ECD Emotion Communication Design, which specializes in meeting the premium segment’s specific marketing needs.

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