OFFICIAL PRESS RELEASE
Stuttgart, Germany, Jun 24, 2008 – The perfect combination of Mercedes design and fashion is exemplified by the new key visual for the Mercedes-Benz Fashion Week Berlin Spring/Summer 2009, held for the third time on 17-20 July 2008. Dressed in clothing by well known designers, top model Eva Padberg meets the new and impressive Mercedes-Benz GLK.
This emotional and sensually enticing key visual will really draw attention to advertisements, posters and vehicles at the third Mercedes-Benz Fashion Week Berlin. It also heightens the anticipation of directly meeting the latest member of the Mercedes-Benz SUV family. Following an excursion into the world of cinema at the side of Kim Cattrall alias Samatha Jones in the film “Sex and the City,” the Mercedes-Benz GLKwill be “personally” presented for the first time to a wider audience at the international fashion event. “With its striking design, the GLK presents a new entry opportunity into the SUV world of Mercedes-Benz,” says Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars. “Together with our fashion brand ambassador Eva Padberg, we’ve created an extremely powerful key visual for the Mercedes-Benz Fashion Week Berlin that will allow us to appeal to young, progressive and, above all, female target groups.”
The encounter between the top model and the new GLK was staged by Daniel Roché, one of the most promising young fashion photographers in Germany. Using his extraordinary eye for the connection between cars and fashion design, he has produced an exciting combination of glamour and drama with a touch of eroticism. “The key visual has for me a mystical and elegant allure and I think it’s going to turn a lot heads,” says Eva Padberg. “I was deeply impressed with the new GLK. When I first saw it in the studio, I was absolutely delighted. It’s just the right car for me.” At the shooting in Gaukler Studios in Filderstadt, Germany, she stood under the spotlights together with a dark grey (tenoritgrau) GLK 350.
GLK sets new standards in the world of compact SUVs
With its extraordinary design, which combines the time-honoured angular shape of an offroader with the typical design features of a Mercedes-Benz passenger vehicle, the GLK has strong character traits that will allow it to set new standards in the world of compact SUVs. This remarkable multi-talented car does more than just stand out from the competition with its functional yet equally attractive bold body lines. It also brings together highly diverse characteristics that can now be adapted to meet a wide range of driving situations. Thanks to the Agility Control suspension, outstanding handling and exceptional safety have merged with extraordinary driving comfort.
The modern, variable 4MATIC four-wheel drive system and the electronic regulating system work together to combine perfect onroad performance with well-balanced offroad capability. It is precisely this combination that makes the GLK so attractive.
Top labels and young designers present their collections
The Mercedes-Benz Fashion Week Berlin Spring/Summer 2009 takes place 17-20 July 2008 at Bebelplatz in the heart of the German capital. Creative young designers from Germanyand top-ranking creators of international fashion like Hugo Boss, Joop!, Michalsky, Sisi Wasabi, Vivianne Westwood and Susanne Wiebe will present their latest collections.
Facts on the key visual
- Photographer: Daniel Roché
The 28-year-old is one of the most promising young fashion photographers in Germany today and has already worked for a variety of international fashion magazines and prestigious brands. - Model: Eva Padberg (fashion brand ambassador for Mercedes-Benz)
- Vehicle: Mercedes-Benz GLK 350 4MATIC
Exterior package: Sports (Avantgarde)
Exterior colour: tenorite grey
Upholstery: cloth/Artico grey
Interior sports package (grey leather)
Ornament: aluminium - Outfits: Clothing by Roberto Cavalli and Sascha Gaugel/Hausach Couture, jewellery by Chanel and Ferragamo, accessories by Gucci and shoes by Christian Louboutin and Zanotti.
- Stylist: Sascha Gaugel @ Ballsaal The 34-year-old stylist is also an award-winning fashion designer. His Hausach Couture label combines traditional design school fashion crafting practices with the innovation of today’s spirit.
- Hair stylist: Helge Branscheidt @ Ballsaal
Helge Branscheidt is one of Eva Padberg’s preferred hair stylists and has already worked with Anna Netrebko and Franziska Knuppe. He learned his skills from the well known hair artist Armin Morbach. - Makeup stylist: Eli Wakamatsu @ Ballsaal
Originally from Japan, London-based Wakamatsu is a popular make-up stylist among international fashion magazines and she is regularly booked for promotional campaigns with top models like Prada, Stella Mc Cartney, Joop and MiuMiu.
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