Mercedes Benz

OFFICIAL PRESS RELEASE

Stuttgart, Jun 19, 2008 - Whether it be a quick call to a business colleague for an important discussion, listening to favourite music tracks or checking home and office e-mails whilst on the move - the Apple iPhone® is a leading-edge business tool with multimedia capability, available in Germany and other markets. Now Mercedes-Benz allows the iPhone® connection to be fully integrated into the vehicle architecture for the first time - once again pointing the way ahead for the automotive industry. The new Apple iPhone® cradle allows simple switching between the telephone and audio functions. What's more, thanks to the location of the cradle in the centre console, the iPhone® is within easy reach of both the driver and the front passenger. For ease of use, the iPhone® is controlled via the multifunction steering wheel, while the vehicle display is used to indicate the phone status or music functions and information such as the track title and artist.

Over 100,000 people in Germanyhave already purchased an iPhone® - made by US electronics giant Apple - since its launch in November 2007. By introducing the new cradle for the Apple iPhone®, Mercedes-Benz has made it even easier to enjoy the special benefits of this trend-setting multimedia application, even when on the move in the car. This fully integrated solution - the first of its kind - enables either the phone functions or the audio functions on the iPhone® to be activated. As ever, the device is easy to use thanks to the controls on the multi-function steering wheel, all of which enhances road safety, as the driver's hands remain on the steering wheel, leaving them free to concentrate on the traffic and the other controls in the cockpit.
Perfect reception is assured as the iPhone® connects to the vehicle aerial automatically when inserted into the cradle. A further advantage is the automatic recharging of the iPhone® battery whilst the phone is sitting in the cradle.
This function means that the iPhone® stays fully charged, which is ideal if the user has to leave the vehicle.

New design to influence the style of further cradles

As well as impressing on a technical level, the Apple iPhone® cradle's exclusive design allows it to be integrated seamlessly into the interior of Mercedes-Benz vehicles. The all-new design is based on a black-and-silver colour scheme that adds hallmark Mercedes-Benz touches. The leading-edge design will be used in future cradles for mobile phones available from Mercedes-Benz Accessories GmbH.
The iPhone® cradle can be inserted into the centre console - where it is within easy reach of both the driver and the front passenger - with a single click and without the need for any tools whatsoever. The portable device is therefore easy to plug in and unplug.Optional convenience telephony (Order Code 386) must also be specified. The cradle connects to the audio system either via the optionally available Media Interface or the retrofittable iPod®Interface Kit available from the range of genuine accessories.Both variants use an integral adapter lead that has to be installed by a specialist workshop, ensuring an ideal connection between the cradle and the Media Interface or iPod® Interface.

The fully integrated iPhone® is available now for the Mercedes-Benz C-Class, E‑Class, CLK-Class, CLS-Class, S-Class, CL-Class, SL-Class, M-Class and R-Class. The product will also be offered for the new GLK-Class when this model is launched in October. In Germany, the Apple iPhone® cradle retails at € 249 (including VAT) and is obtainable from all Mercedes-Benz dealers.
The adapter leads for the Media Interface or iPod® Interface are available for € 39 (including VAT) in Germany.






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