Mercedes-Benz and fashion - a perfect match - PART IX

OFFICIAL PRESS RELEASE

Stuttgart, Germany, Jul 17, 2008

Top model Eva Padberg: The face of Mercedes-Benz Fashion Week Berlin

German top model Eva Padberg has been representing Mercedes-Benz as a brand ambassador at international fashion and lifestyle events since May 2007. In this capacity, she will be the face of the upcoming Mercedes-Benz Fashion Week Berlin. “Eva Padberg’s style is young and fresh just like Berlin’s. This is in perfect harmony with the Mercedes-Benz brand and underlines our international involvement with fashion,” explains Dr. Olaf Göttgens, Vice-President Brand Communications Mercedes-Benz Cars.

Born on January 27, 1980 in Bad Frankenhausen, Eva Padberg grew up in the little village of Rottleben next to the Kyffhäuser Mountains in the German state of Thuringia. In 1995, she entered the “Bravo Girl & Boy” contest, becoming one of the top three finalists and receiving her first model agency contract. While continuing her studies, Padberg was introduced to the modelling business in Munich, Hamburg and Paris. After her school leaving examination in 1998, she began to model professionally and found herself on the catwalks of Milan by that autumn.

While pursuing her modelling career, Padberg has also worked as a TV presenter, actress and dubbing artist for several years, and serves as an ambassador for UNICEF. In collaboration with her husband, music producer Niklas Worgt, Padberg has begun a new song-writing and singing career. Under the name Dapayk&Padberg, they have already released two studio albums featuring electronic club music, and perform in the international nightclub scene.

Career in brief

Since 1998
International fashion model Eva Padberg has graced the catwalks of Paris, Tokyo, London, Milan and New Yorkand elsewhere for designers such as Chanel, Versace, Ralph Lauren, Calvin Klein, Armani, Moschino und Laura Biagiotti. She has also appeared in the editorials of renowned fashion magazines including Vogue, Elle, Marie Claire, V Magazine, Madame and Surface.

2001
Moves to New York City

Face of the autumn campaign for lingerie brand Palmers in New York

2003
Debuts as judge on Germany’s Sat.1 casting show Star Search

Presenter of Germany’s first Dance Awards

Debuts as host of German MTV’s fashion show MTV Designerama (Berlin)

2004
Moves from New York City to Berlin

Commercials for Nintendo, König Pilsner, OTTO and others

Presenter of the “Bambi” Awards with Sandra Maischberger and Johannes B. Kerner

2005
New face of ASTOR cosmetics

Cover of Germany’s OTTO catalogue

Releases first album, Close Up

FHM magazine readers vote Padberg “Sexiest woman in the world”