Mercedes Benz

OFFICIAL PRESS RELEASE

Stuttgart, Germany, Jan 04, 2011 – The first iPad app from smart can now be downloaded from the iTunes store. smart is presenting an interactive history of great visions and visionaries entitled "Ideas in motion". And the name also says it all about the app itself: it is always in motion. iPad owners can add their own contributions and continue writing the story together with smart. In this way the eBook will keep growing and new updates will be added for users to read on their iPads.


The world is driven forward by pioneers who think outside the box; opinion makers who don't just talk but act, and idealists who defend their ideals against all resistance. smart is presenting some of these people. There are stories about visionary people and revolutionary events in 17 subject areas. The wide topics range from society and politics to philosophy, science, lifestyle and communication. Film, fashion, architecture, environment and mobility – iPad users can write their own contributions in all the areas that move people and the world and they can share their thoughts, opinions and convictions with others. In this way an eBook will be created that reflects the ideas that move people today.

"We want to use the new smart iPad app to create a platform where people can examine the world in a creative way, write down their views and share and discuss them with others. This will create a unique kaleidoscope which reflects the diversity of people and their ideas", says Dr. Annette Winkler, head of smart.

The eBook will be updated and new contributions published every two months. The smart iPad app "Ideas in motion" is now available free of charge at http://store.apple.com/.



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