Mercedes Benz

OFFICIAL PRESS RELEASE

Stuttgart, Germany, Jul 30, 2010 – Maybach, the high-end car brand, is adding a new eyewear collection to its range of top-class accessories. Defining features include exquisite materials, painstaking craftsmanship and outstanding design. This makes the exclusive luxury eyewear, lovingly created by the well-known German eyewear manufacturer IVKO, the perfect fashion accessory for genuine connoisseurs.


The various models which make up the new MAYBACH EYEWEAR collection offer character and irresistible style. As with the distinguished interior appointments in the Maybach luxury saloons, only the highest-quality materials are used to create the luxury eyewear. These include fine wood, leather and natural horn, as well as titanium and 18-carat white, yellow and rose gold.

Exclusive stylistic features from the Maybach saloons have also been adapted for the eyewear design. For example leather-trimmed arms feature an artistically inset Maybach logo, metal elements on the arms echo the door sill panels of the high-end saloons, the piano lacquer on the wood and carbon fibre arms recalls the finish of the trim strips in the interior.

While standard eyewear tends to be machine-manufactured, Maybach eyewear is hand-crafted by masters of their art – just like the Maybach vehicles. The lenses for the sunglasses are top-quality products manufactured by Zeiss, the leading force in the field of precision lenses. This ensures outstanding style and a top-class quality befitting of the Maybach brand.

The MAYBACH EYEWEAR collection will be launched at the end of October 2010 with an extensive “Ready-to-wear” collection. This includes eight models of sunglasses in up to nine colours and ten spectacle frames in up to six colours. The choice will include lightweight, rimless models, metal-rim frames and natural horn-rim frames.

In addition there will be a MAYBACH EYEWEAR “Individual” collection, which will cater to various special requests and customisation choices and features 18‑carat gold details. Here 19 unusual natural horn tones are available, six fine wood or wood/carbon fibre combinations and ten lens tints. The Individual collection allows discerning customers the opportunity to adapt their eyewear to their personal tastes, just as is the case with the Maybach saloons. Individual name lettering in the arm underlines the unique character of these special creations.

The high-quality MAYBACH EYEWEAR collection is being manufactured under licence by IVKO GmbH. The eyewear manufacturer has been a leading force in the field of processing high-quality natural materials for optical products for over 30 years. Its products are sold in exclusive eyewear boutiques in over 50 countries worldwide. The MAYBACH EYEWEAR collection will be available from these outlets from the end of October 2010.