In addition to these accolades, Mercedes-Benz Accessories GmbH won the award in the new category "Premium brand 2011 auto industry". For this award, which was given for the first time this year, the readers had to decide which car maker had made the best policy for model cars in 2011. "We are naturally very pleased to receive this recognition," says Christian Boucke, CEO of Mercedes-Benz Accessories GmbH. "Model cars that remain faithful to the original and are produced with great attention to detail have always had a special importance – both in our Collection and in the case of our licensed products. Over 350 models bearing the Mercedes star currently arouse the passion for perfection and design common to collectors all over the world. And models from around 130 licensed partners allow Mercedes-Benz to widen its range of products at specialist retailers."
The table below highlights the winning Mercedes models as voted for by the readers of MODELL FAHRZEUG magazine:
Since the invention of the automobile, Mercedes-Benz has built its vehicles out of conviction and passion. Such is the extent of this passion that even the miniature vehicles in the Mercedes-Benz Collection are produced with enormous attention to detail – so much so that they even stand up to comparison with their larger role models. As soon as you see a new Mercedes-Benz on the road, you can be sure that a miniature version – available in a range of almost 100-percent genuine colours and a choice of scales, of course – will be waiting for enthusiasts at Mercedes-Benz outlets.
Numerous model cars produced in collaboration with licensed partners widen the range of model cars sporting the Mercedes star – not only collector's models but also miniatures in categories not currently covered by Mercedes‑Benz Accessories GmbH, such as RC cars or slot cars. When it comes to the licensed products, too, Mercedes-Benz naturally attaches great importance to attention to detail and high value: hence the developers have access to either CAD data or digitalised design data from the original. Or they are given a vehicle for photographic purposes. Aspects checked before approval is given include design, quality and logos.
Source: Daimler AG
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