Mercedes Benz

OFFICIAL PRESS RELEASE

Stuttgart/Friedrichshafen, Germany, Jun 01, 2010

- From 3 to 6 June 2010 in Friedrichshafen
- The brand will be presenting open-top vehicles based on the theme "traditional open-air driving pleasure"

Mercedes-Benz will be represented for the first time at this year's "Klassikwelt Bodensee" (Lake Constance Classic World) from 3 to 6 June 2010 in Friedrichshafen, where it will be putting on an extensive vehicle display. Featuring an extremely diverse programme of events, the fair is a reflection of the history of mobility comprising historic means of transport used on land, on water and in the air. As such it is an ideal match for the basic motivation which drove Gottlieb Daimler (1834 to 1900), who constantly pursued the comprehensive vision of promoting mobility with the aid of his wide range of vehicles of all types.


"Our stand in Hall 7 will be based on the theme of traditional open-air driving pleasure", explains Michael Bock, head of Mercedes-Benz Classic. "We will be displaying the famous 300 SL Roadster, which made its debut in 1957. There will also be a couple of young classics on display: a 124-series Cabriolet – the open four-seater was produced from 1991 to 1997 – as well as a 107-series Mercedes-Benz SL (1971 to 1989)."

The stand will also include a Mercedes-Benz Museum shop. The brand clubs devoted to the S-Class and the 107 and 129-series SL will also be represented at "Klassikwelt Bodensee". Visitors will be able to view the new Mercedes-Benz SLS AMG super sports car in Outdoor Area East in front of Exhibition Hall 6 – along with the new E-Class Cabriolet, an SLK and an SL. These open-top vehicles form the link between the Mercedes-Benz vehicles on display in Hall 7 and the present day – and at the same time represent the classics of the future.

The attention-grabber in Courtyard 1 will be the Mercedes-Benz Classic Truck, which will be going on public display for the first time with its newly designed interior and exterior. The truck presents the history of the brand and also highlights the wide range of products and services available from Mercedes-Benz Classic.

This year will mark the third time that the "Klassikwelt Bodensee" has taken place following its much-heralded premiere in 2008. The event is held in various locations in and around Friedrichshafen: in the grounds of the exhibition hall in Friedrichshafen, at the airport, on Lake Constance and even on stretches of the railway. Visitors will be able to view all types of historic vehicles, from cars, commercial vehicles, trains and ships, right through to aircraft. The organiser is expecting around 380 exhibitors. The show is also associated with a classic car market. A parallel event - "the electric avenue expo" - is devoted to electric mobility. Additional information is available at www.klassikwelt-bodensee.de.

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