Mercedes Benz

OFFICIAL PRESS RELEASE

Stuttgart, Germany, Mar 06, 2009

The new-look Mercedesmagazine will appear on 6 March 2009. Emotionally appealing photos, typography with a light touch and high-quality design provide the framework for contents that go well beyond the product world of Mercedes-Benz. As before, the editorial approach focuses on a wide range of topics and high-quality journalism.


The new concept of Mercedesmagazine remains true to the basic philosophy that has guided this customer magazine since its launch in 1954, namely a high level of journalistic quality in both language and photography. Like its mother magazine "Mercedes-Benz – All over the World", Mercedes Magazine communicates the fascination of the Stuttgart automobile brand.

The new front-page with its seven-framed graphic concept is particularly eye-catching. The flexible design scope for the national versions provided by the uniform layout is particularly suited to the global approach of the Magazine. Mercedesmagazine appears in 113 countries and 38 language versions, with a circulation of 3.1 million for each edition.

The online version at www.mercedes-magazine.com appearing in eight countries has also been brought into line with the new design layout. This is now more modern, with a clearer structure and more options to choose from. New features include the option to obtain more in-depth information on the articles from a download centre. Video portraits, slide shows and information links that can be activated directly from the text improve both the range of media and user-friendliness. The focus of the first edition is on the launch of the Mercedes-Benz E-Class, with a direct link to the E-Class Webspecial.

The relaunch also expands the interactive possibilities and dialogue tools. Readers are able to contribute to the Magazine in various ways with their assessments and comments.

The new Mercedesmagazine is celebrating its German premiere in both an online version at www.mercedes-magazine.com and as a printed edition on 6 March 2009.

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