AMG History


Start into a new era: Daimler-Benz and AMG sign a cooperation contract in 1990

* Manufacturing principle – “One Man, One Engine” – in the tradition of Gottlieb Daimler

* C 36 AMG – the first jointly developed car launched in 1993

* Step-by-step integration in the DaimlerChrysler Group beginning in 1999

With dynamism into a new era: in October 1990, Daimler-Benz and AMG signed a contract in which the partners agreed to engage in intensive cooperation in the development, production, sales and servicing of passenger cars and passenger-car parts. The first jointly developed AMG high-performance car – the Mercedes-Benz C 36 AMG – was presented in 1993. As a matter of course, it was built in accordance with the manufacturing principle adopted by AMG – “One Man, One Engine” – which is fully in keeping with the tradition of Gottlieb Daimler. AMG strives to live up to the high-performance claim which Daimler already made on his riding car of 1885. The latter’s engine developed half a horsepower from a displacement of 624 cubic centimeters and gave the riding car a top speed of 16 km/h – top performance at the time and proof of the possibility of making the concentrated power of a machine available to a human being. AMG is pursuing this philosophy with every vehicle, thereby striving for Gottlieb Daimler’s vision of individual mobility.

Enthusiastic customers all over the world and a unique, well-known brand – since 1967 Mercedes-AMG GmbH has been developing from a motorsport and tuning company into a supplier of exclusive high-performance cars. Thanks to the integration in the DaimlerChrysler Group, begun in 1999 and completed in 2005, Mercedes-AMG is able to make even better use of the Group’s resources and its worldwide strength.

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