Showing posts with label mbusa. Show all posts

Mercedes-Benz USA Reports Highest April on Record with Sales of 22,336 Units

Mercedes-Benz USA (MBUSA) today reported April sales of 22,336 for its Mercedes-Benz models, a 23.8 % improvement over April 2011, delivering a year-to-date total of 83,849 new vehicles to customers, up 17.5%. Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter for the month totaled 25,066, up 30.8% bringing a year-to-date total of 91,972, up 22.4%, making this the company's highest April on record.

Sales for the month of April were led by the C-, E-, and M-Class model lines. The sporty C-Class - the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers - took the lead with sales of 6,424 and the 9th generation E-Class followed with sales of 5,328. MBUSA's top-selling SUV, the M-Class, rounded out the top three with sales of 3,057, up 53.6% compared to April 2011. Other strong performers were the company's popular new CLS four-door coupe which saw a 522.1% growth and the all-new SLK roadster which increased 215.5% over April 2011. The SLS AMG supercar retailed 104 for the month, up 92.6% over the same period last year.

On a year-to-date basis, top performers again were the C-Class with 24,531 (up 20.1%) the E-Class with 19,201 and the M-Class with 14,537 (up 58.2%).

Monthly sales of the high-performance AMG models were 529, up 55.1% versus April 2011 (341) and up 60.6% year to date. Additionally, despite fluctuating gas prices, diesel sales increased to 2,300 up 142.4% over the same period last year (949) and up 85.8% for the year.

The company's smart brand continued six consecutive months of sales increases with April sales of 764 vehicles, a 63% jump for the month (compared to the 467 vehicles sold in April 2011) and brings the year-to-date volume to 3,028, up 74.6%.

On the van side, sales of Sprinter Vans also saw strong momentum in April with sales of 1,966 - up 76.3% over last year and up 35.4% on a year-to-date basis.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,368 vehicles in April; a -10.2% decrease when compared to April 2011 (sales of 7,091 vehicles). On a year-to-date basis, MBCPO sold 26,292 vehicles, a decrease of -1.3% over the comparable period (with sales of 26,629).


Mercedes-Benz April 2012 Sales Chart
Credits: Mercedes-Benz USA

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

Posted in , , , , , , | Leave a comment

Record March Sales Of 23,134 Bring Mercedes-Benz USA To Highest First Quarter Ever At 61,513

Mercedes-Benz USA (MBUSA) today reported a record March with sales of 23,134 for its Mercedes-Benz models, a 7.7 % improvement over March 2011 leading to the highest first quarter volume on record with sales of 61,513, up 15.3%. Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter for the month totaled 25,508, up 13.1%, and for the year-to-date 66,906, up 19.5 %.

“With the combination of strong sales performance in our volume model lines and a whole new generation of Mercedes-Benz products in the pipeline, we are ideally positioned to take advantage of the strengthening market and take the brand to new places,” said Steve Cannon, president and CEO of MBUSA.

Sales for the month of March were led by the C-, E-, and M-Class model lines. The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 6,342 and the 9th generation E-Class followed with sales of 5,570. MBUSA’s top-selling SUV, the M-Class, rounded out the top three with sales of 4,070 up 45.8% compared to March 2011. Other strong performers were the company’s popular new CLS four-door coupe which saw 242.9% growth and the SLK roadster which increased 179.3% over March 2011.

The SLS AMG supercar retailed 123 for the month, up 20.6%.

On a year-to-date basis, top performers again were the C-Class with 18,107 (up 19.2%) the E-Class with 13,873 and the M-Class with 11,480 (up 59.4%).

Amidst rising gas prices, diesel sales increased to 1,601, up 55.6% over the same period last year (1,029) and up 65.4% for the year. On the other end of the spectrum, total AMG sales were 702, up 77.3% versus March 2011 (396) and up 62.2% for the year.

The company’s smart brand continued five consecutive months of sales increases with March sales of 999 vehicles, a 135% jump for the month (compared to the 425 vehicles sold in March 2011). The March volume is the highest on record for smart since MBUSA assumed responsibility in July 2011 and brings the year-to-date volume to 2,264, up 79 percent.

On the van side, sales of Sprinter Vans also saw strong momentum in March with sales of 1,375 – up 29.5% over last year and up 18.1% on a year-to-date basis.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,994 vehicles in March; a -3.3% decrease when compared to March 2011 (sales of 7,236 vehicles). On a year-to-date basis, MBCPO sold 19,924 vehicles, an increase of 2.0% over the comparable period (with sales of 19,538).


Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

Posted in , , , , , , | Leave a comment

REPORT: Mercedes-Benz USA suspends sales of the R-Class beginning with 2013MY*

It is no secret the R-Class is a big failure in the United States, the market this car was specifically designed for. Because of ongoing poor figures, MBUSA took the decision to axe the large crossover from the range beginning with the *2013 model year, company's PR manager Christian Bokich confirmed recently.


Released ahead of its time, the W 251 never managed to revolutionize the automotive industry, partly due to its awkward styling, the unappealing combination between an SUV, an estate and an MPV and the inefficient marketing strategy. Sales were sluggish right from the start and the situation became worse as years passed. The mid-cycle facelift from April 2010 didn't bring any ray of hope in the end, as the number of units sold merely rose in the U.S. only to begin dropping once again shortly after. In February 2012, the R-Class appealed to just 163 Stateside clients, which is 8.4% less than in February 2011. On a year-to-date basis, 2012 sales for the R-Class declined by almost 30% compared to the same period of 2011.

On the contrary, in emerging markets such as China, figures for the R-Class experience a constant growth trend. The crossover is also doing well in Canada and Mexico, so production of this model is planned to continue through 2015 at the Tuscaloosa plant, when a new generation is said to come into force.

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

Posted in , , , , , , , | Leave a comment

Highest February on Record for Mercedes-Benz with Sales of 19,679 Units

Mercedes-Benz models up 16.9%, smart up 58.9%, Sprinter up 16.6%

Mercedes-Benz USA (MBUSA) today reported February sales of 19,679 vehicles, a 21.7 % improvement over February 2011 and the highest February volume on record with strong sales across all model lines to brand new customers. On a year-to-date basis, the 41,398 vehicles sold represent a 23.8% increase.



The company reported sales increases over virtually all its model lines from the entry point to the high-end. "With all of our new model launches over the past year bringing new buyers to Mercedes-Benz and prompting our loyal owners to reinvest in the brand, we’re ideally positioned to take advantage of the strengthening market," said Steve Cannon, president and CEO of MBUSA.

Sales for the month of February were led by the C-, E-, and M-Class model lines. The sporty C-Class - the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers - took the lead with sales of 5,240 up 17.0% over February 2011. The 9th generation E-Class came in right behind with sales of 4,206 and MBUSA’s top-selling SUV, the M-Class, rounded out the top three with sales of 3,408, up 77.1% compared to February 2011.

Other strong performers were the company’s flagship S-Class which saw its sales increase by 20.3%, the new CLS up 411.2%, and the SLK roadster which increased 108.8% over February 2011.

Amidst rising gas prices, diesel sales increased to 1,415, up 81.9% over the same period last year (778).

The company’s smart brand continued four consecutive months of sales increases versus last year with February sales of 769 vehicles, a 58.9% jump for the month (compared to the 484 vehicles sold in February 2011). The February volume is the highest on record for smart since MBUSA assumed responsibility in July 2011.

On the van side, sales of Sprinter Vans also saw strong sales in February with sales of 830- up 16.6% over last year.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,985 vehicles in February; a 2.2% increase when compared to February 2011 (sales of 5,859 vehicles). On a year-to-date basis, MBCPO sold 12,930 vehicles, an increase of 5.1% over the comparable period (with sales of 12,302).

Credits: Mercedes-Benz USA

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

Posted in , , , , , , , | Leave a comment

A Shining Star Emerges at This Year's Oscars: The New 2013 Mercedes-Benz SL 550


As Hollywood's elite gather to honor this year's most celebrated stars at the Kodak Theater on Sunday Feb. 26th for the 84th annual Academy Awards, Mercedes-Benz USA (MBUSA) is stepping out in high style with its own impressive talent. The all-new 2013 SL 550 Roadster. This sixth generation SL, conceived with a legendary past in its rearview mirror, will be introduced by a campaign launch oriented around the theme "State of the Art" to debut during this year's Oscar broadcast with a 60 second spot, complimented by a live broadcast from Times Square and a digital extension on OTRC.com.


"The new SL is totally redesigned with innovation and styling that breaks new ground in the category," stated Steve Cannon, president and CEO, Mercedes-Benz USA. "The Oscars is a great moment to kick off this campaign, which artfully portrays the historical significance and beauty of the SL as the new model steps into the spotlight to create the next chapter in a storied legacy."

The spot entitled "Art" opens with the 1952 300 SL Carrera Panamericana racecar speeding by a cheering crowd, soon to be passed by the 1960 300 SL convertible whipping through a completely different background, only to be taken over by the next generation...The successions continue as the subsequent models speed through different eras and different worlds which blur one into the other, until suddenly, the all-new 2013 SL accelerates to take the lead and is introduced as "our most breathtaking model ever."

In addition to the Academy Awards premier, there will be a six-week television flight of "Art" to run through April and May to coincide with the vehicle retail launch. Broadcast placements include special events such as the PGA Masters, the NCAA Final Four tournament and network season finales. This all will be complemented by a one-page print execution to run in titles reaching affluent lifestyle segments such as GQ, Departures, Forbes, Fortune and Town & Country. On the digital side, pictures and video of the new SL will be shared on top leading social media sites (YouTube, Twitter) to efficiently boost awareness and engagement for enthusiasts, featuring the its history and latest technological advancements.

About the Mercedes-Benz 2013 SL-Class

The 2013 SL550 will be available in U.S. showrooms this spring. Vehicle Highlights include:

- Sophisticated all-aluminum bodyshell: For the first time, the SL is being produced almost entirely from aluminum and weighs as much as 308 pounds less than its predecessor.

- Even better driving dynamics due to new direct injection engine, which is more powerful and economical than the outgoing generation.

- Other new features include the unique FrontBass system, which turns the luxury sports car into a concert hall - with the top down or up - and the highly efficient MAGIC VISION CONTROL., a new, intelligent and wipe/wash system.

- A retractable hard top that can be operated using a space-saving electrohydraulic mechanism, converting the SL from coupe to roadster and back again in a matter of seconds. In contrast to its predecessor, the new SL offers two versions of the retractable hard top - glass or the unique panoramic roof with MAGIC SKY CONTROL.

- A unique combination of driver assistance systems, including the drowsiness detection system ATTENTION ASSIST and the ADAPTIVE BRAKE, both of which are standard as well as the anticipatory occupant protection system PRE-SAFE, also standard.


Credits: Mercedes-Benz USA

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

Posted in , , , , , , , | Leave a comment

Mercedes-Benz Recognizes a Film Icon in Motion

An SL Retrospect Spanning Six Decades Marked with Support for Film Restoration During Academy Awards Season

Hollywood's love affair with motion is not exclusive to pictures, but also with the wheels belonging to the iconic Mercedes-Benz SL, which has played a role in over 150 movies and television programs in its lifespan not to mention fame on studio lots and the streets of Tinseltown.



The legendary SL, for a span of six decades, continues to be one of most iconic and desired cars in Hollywood. Its first role was garnered in the late 1950s and now has reinvented itself with a complete redesign for 2013. Each model of the SL franchise over its 60 year history has made multiple appearances on the silver screen starring in many notable films like High Society with Grace Kelly, Frank Sinatra and Bing Crosby and The Rookie with Clint Eastwood.

This Academy Awards season, Mercedes-Benz is commemorating the SL anniversary by supporting film restoration through a contribution to The Film Foundation (www.film-foundation.org) in addition to creating an SL vehicle retrospective and an exclusive reveal of the 2013 SL to be seen by those attending Mercedes-Benz annual invite-only Oscar viewing party at the Soho House in West Hollywood.

"We're grateful to Mercedes-Benz for its support of The Film Foundation," said Executive Director Margaret Bodde. "The foundation is committed to restoring and preserving as many films as possible. We want to make sure that movies, which are such an essential part of our cultural heritage, are still around for people to enjoy -- not just today, but far into the future."

Between 1958 and 1975, the SL Roadster made 53 appearances in feature films and television programs that starred many of Hollywood's most talented actors and actresses such as Ava Gardiner and Fred Astaire. Beyond the earlier decades, the SL appeared in cult hits like Beverly Hills Cop, Cannon Ball Run and The Flamingo Kid.

"Classic films are similar to vintage cars in that they are a window into the past, whether communicating society's aspirations or people's style and taste during that era," said Michael Kunz, manager of the Mercedes-Benz Classic Center in Irvine California. "Restoring Mercedes-Benz vehicles is part of our DNA and we take great personal pride and determination in helping keep thousands of Mercedes-Benz classic cars on the road today and true to their originality."










Credits: Mercedes-Benz USA

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

Posted in , , , , , , , , | Leave a comment

Mercedes-Benz USA Reports Highest September on Record with Sales of 23,897


Mercedes-Benz USA (MBUSA) today reported September sales of 23,897 vehicles, a 15.6% improvement over September 2010 (20,666) and the company's highest September volume on record. On a year-to-date basis, the 182,314 vehicles sold represent a 10.3% increase over the 165,355 vehicles sold during the same period last year.


The highest volume performers for the month were the C-Class and E-Class model lines. The all-new 2012 sporty C-Class - and gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers - led the pack with sales of 6,865, up 32.1% from September 2010. The 9th generation E-Class followed with sales of 5,122 and the full-sized SUV, the GL-Class, finished third in volume with monthly sales of 2,541. Additionally, sales of the newly launched 2012 CLS-Class posted a 399.3% increase for the month and sales of the new SLK roadster were up 50.8% over September 2010.

At the high end, the company sold 25 of its supercar -- the SLS AMG -- bringing its year-to-date sales to 454. Sales of Sprinter Vans also increased by 121.3% for September with sales of 1,779 - bringing a year-to-date total of 12,452 (up 121.3 %).

Sales of the smart fortwo totaled 469 vehicles for the month (compared to the 422 vehicles sold in September 2010).

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,707 vehicles in September 2011, a decrease of -8.6%. On a year-to-date basis, MBCPO sold 57,359 vehicles, a decrease of -5.9% over the comparable period last year.

Copyright © 2011, Mercedes-Benz-Blog. All rights reserved.

Posted in , , , , , , | Leave a comment

New 2012MY Mercedes-Benz C-Class Coupe, Redesigned Sedan Make On-Road Debut


This week the very first Mercedes-Benz C-Class coupes are hitting the road. Complete with bold AMG styling and a standard panorama sunroof, the new two-door coupe marks the first time Mercedes-Benz has offered a traditional coupe in this market segment. Also arriving is the popular four-door C-Class sedan which has undergone a major restyling involving 2,000 new parts, including new bumpers, headlights, front grille, an aluminum hood, LED taillights and a redesigned interior that incorporates color gauges, a new 5.8-inch display and new-generation telematics.


More Convenience, More Safety

In addition, there are 13 new standard equipment features on the 2012 C-Class sedan and coupe line, as well as five new safety systems. Standard-equipment Attention Assist warns drivers when they get drowsy, and a new HOLD feature for the Adaptive Brake system allows the driver to remove their foot from the brake pedal at a stop. Optional Blind Spot Assist provides a warning whenever a turn signal is activated with a car in a blind spot, while Lane Keeping Assist alerts drivers if the car drifts from its lane without the turn signals on. PARKTRONIC now incorporates a parking guidance system that can identify right-size parking spaces and provide helpful steering guidance in the instrument cluster.

Two Body Styles, Seven Models

Both the C-Class coupe and sedan are available in three different versions: the C250, powered by a new direct-injection, turbocharged 1.8-liter four-cylinder engine (201 horsepower, 229 lb.-ft. of torque); the C350 Sport, with a new direct-injection 3.5-liter V6 (302 hp, 273 lb.-ft.); and the high-performance C63 AMG with a normally aspirated 6.3-liter V8 (451 hp, 443 lb.- ft.) and AMG's MCT multi-clutch transmission. With an optional AMG Development Package, the C63 AMG jumps to 481 hp.

In addition, the C-Class sedan is available as a C300, with standard 4MATIC all-wheel drive and the familiar 3.0-liter V6 engine (228 hp, 221 lb.-ft.). The C250 and C300 sedans are available in a choice of Luxury or Sport trim. Sport models feature staggered-width, fivespoke 17-inch wheels; sport shocks; springs and stabilizer bars that provide a crisper ride and more than a half-inch lower ride height; and standard AMG styling, including deeper front and rear aprons as well as sculpted rocker panels. Inside, Sport models are equipped with a three-spoke steering wheel and metallic trim, while Luxury models come with a fourspoke steering wheel and burl walnut trim. In addition to the standard body styling, Luxury models have equal-width tires, front and rear.

New Transmission

All 2012 C-Class models (except the C63 AMG with its high-performance MCT transmission) feature a new seven-speed automatic transmission with a more advanced torque converter lock-up clutch that provides even better fuel mileage, more responsive driving, quieter operation and increased durability. The new transmission is also designed to work best with a new type of low-viscosity ATF transmission fluid - colored blue instead of the usual red. Together with new planetary gears, bearings and internal seals, the "FE-ATF" fluid provides less friction and improved fuel mileage.

New-Generation Telematics

All C-Class models for 2012 are equipped with a new 5.8-inch color display that's located at the top of the console. The new head unit includes a Bluetooth interface for wireless audio streaming and hands-free phone operation, an FM phase-diversity twin tuner, HD/AM/ weatherband radio, an MP3-compatible CD drive and a USB port in the center console.

ATTENTION ASSIST Cautions "Time For A Rest?"

Among the many standard life-saving features on the C-Class is the innovative ATTENTION ASSIST system that can alert the driver to the first signs of drowsiness, a factor that causes more than 100,000 accidents a year in the U.S.

The software receives signals from the steering sensor and monitors 70 different parameters that have proven to be strong contributors to fatigue and drowsiness. Between 50 and 112 mph, the system identifies the erratic steering corrections drivers make as they begin to get drowsy and triggers an audible warning, and a "Time for a Rest?" message with a coffee cup icon appears in the instrument cluster.

More Safety Systems Assist the Driver

Other examples of trailblazing C-Class innovations include: Lane Keeping Assist, which alerts the driver by simulating rumble strip vibration in the steering wheel if the car drifts from its lane without the turn signals on. It operates at speeds above 37 mph via a system that recognizes lane markings, thanks to a small camera in the windshield and a computer that analyzes the video images.

Also available is Blind Spot Assist, which monitors both blind spots behind and to the side of the vehicle. Whenever a turn signal is activated with a vehicle in the blind spot, the driver gets visual and audible warnings.

Adaptive Highbeam Assist uses a small video camera to sense both headlights and taillights, then softly and automatically transitions between high and low beam operation to avoid dazzling other drivers. With this system, the range of the headlights can be varied infinitely from their current 220 feet to up to 1,000 feet.

An Agile C-Class

All C-Class models boast Agility Control, which provides the benefits of both soft and stiff shock absorbers. Each twin-tube shock absorber is fitted with a hydraulic by-pass piston that acts like a very soft shock absorber to effectively dampen road noise and tire vibration. However, over bumpy or uneven roads, the by-pass piston is out of the picture, which preserves the outstanding steering and handling response of a stiffer shock absorber.

Source: Mercedes-Benz USA

Copyright © 2011, Mercedes-Benz-Blog. All rights reserved.

Posted in , , , , , , , , , , | Leave a comment

Gull Wing Group and Mercedes-Benz USA Recreate Historical San Francisco Image for 50 Year Milestone


OFFICIAL PRESS RELEASE

Anniversary Event Marked by 125 Scholarship Donations for Children to Attend SF Rec and Park's Summer Camp

Montvale (NJ), USA, Jun 16, 2011 - The Gull Wing Group reaches its golden anniversary and is marking the 50 year milestone with Mercedes-Benz USA by recreating one of the group's most famous photos taken in 1961 at Fort Point Park overlooking the Golden Gate Bridge in San Francisco, California.



In honor of the Gull Wing Group's milestone, Mercedes-Benz USA is donating 125 scholarships to provide children with the opportunity to participate in the San Francisco Recreation and Park Department's unique summer educational programs designed to accentuate personal responsibility and initiative, and encourage children to pursue preservation in the future of America's national parks.

"The Gull Wing vehicle represents Mercedes-Benz leadership in style, design and performance and this anniversary allows us a moment to celebrate the history of that legacy created over fifty years ago." said Steve Cannon, Vice President of Marketing, Mercedes-Benz USA. "As we look back, we also have to look to the future and that was our intention with the donation to provide San Francisco kids with the opportunity to attend summer camp through the Recreation and Parks Department program."

Founded in San Francisco, California on June 16, 1961 The Gull Wing Group, led by Ernie Spitzer, was comprised of eighteen 300 SL Coupe owners. Currently over 600 driving enthusiasts dedicated to sharing their knowledge and enjoyment of the 300 SL belong to the Group. On June 10, 2011 - almost 50 years after an original photo was taken to mark the beginning of the Gull Wing Group's existence - close to 100 members comprised of 24 Gull Wings and 14 Roadsters, are recreating the image by revisiting the very same spot in Fort Point Park, a National Historic Site run by the U.S. National Park Service.

"Donation such as this one helps San Francisco Recreation and Parks to fulfill its mission of providing enriching recreational activities to all San Franciscans." said Phil Ginsburg, San Francisco Recreation and Park Department's General Manager. "Our scholarships serve more than 2, 000 San Francisco children and families every year."

With only 1400 Mercedes-Benz 300 SL "Gull Wings" produced from 1954-1957, it is one of the most sought after collectible vehicles around the world. Known for its iconic "Gull Wing" doors and fascinating design, the Mercedes-Benz 300 SL was technologically years ahead of its time with components such as a direction injection system. In 2011, Mercedes-Benz introduced the SLS AMG, a car inspired by the 1954 300 SL and in the same vein as the orginal, ushered in a new era of supercar leadership.

The history of Mercedes-Benz stretches beyond the Gull Wing Group and this year it is celebrating 125 years of innovation and the anniversary of Carl Benz 1886 patent three-wheel motorwagen with rear-mounted engine, which laid the foundation for motorized transportation that changed the world as we know it today.

Editor's Note:

Fort Point was built by U.S. Army Engineers during the peak of the Gold Rush between 1853 and 1861, as a defense system to protect San Francisco against naval attack. The fort stands at the base of the 4,200 foot long Golden Gate Bridge, towering 746 feet high. Though Fort Point never faced battle, the structure signifies close to 150 years of military history and architecture.


Copyright © 2011, Mercedes-Benz-Blog. All rights reserved.

Posted in , , , , , , , , , , , , | Leave a comment

Swedish Greys - a WordPress theme from Nordic Themepark. Converted by LiteThemes.com.