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Mercedes-Benz USA Reports Highest April on Record with Sales of 22,336 Units

Mercedes-Benz USA (MBUSA) today reported April sales of 22,336 for its Mercedes-Benz models, a 23.8 % improvement over April 2011, delivering a year-to-date total of 83,849 new vehicles to customers, up 17.5%. Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter for the month totaled 25,066, up 30.8% bringing a year-to-date total of 91,972, up 22.4%, making this the company's highest April on record.

Sales for the month of April were led by the C-, E-, and M-Class model lines. The sporty C-Class - the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers - took the lead with sales of 6,424 and the 9th generation E-Class followed with sales of 5,328. MBUSA's top-selling SUV, the M-Class, rounded out the top three with sales of 3,057, up 53.6% compared to April 2011. Other strong performers were the company's popular new CLS four-door coupe which saw a 522.1% growth and the all-new SLK roadster which increased 215.5% over April 2011. The SLS AMG supercar retailed 104 for the month, up 92.6% over the same period last year.

On a year-to-date basis, top performers again were the C-Class with 24,531 (up 20.1%) the E-Class with 19,201 and the M-Class with 14,537 (up 58.2%).

Monthly sales of the high-performance AMG models were 529, up 55.1% versus April 2011 (341) and up 60.6% year to date. Additionally, despite fluctuating gas prices, diesel sales increased to 2,300 up 142.4% over the same period last year (949) and up 85.8% for the year.

The company's smart brand continued six consecutive months of sales increases with April sales of 764 vehicles, a 63% jump for the month (compared to the 467 vehicles sold in April 2011) and brings the year-to-date volume to 3,028, up 74.6%.

On the van side, sales of Sprinter Vans also saw strong momentum in April with sales of 1,966 - up 76.3% over last year and up 35.4% on a year-to-date basis.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,368 vehicles in April; a -10.2% decrease when compared to April 2011 (sales of 7,091 vehicles). On a year-to-date basis, MBCPO sold 26,292 vehicles, a decrease of -1.3% over the comparable period (with sales of 26,629).


Mercedes-Benz April 2012 Sales Chart
Credits: Mercedes-Benz USA

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

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Record March Sales Of 23,134 Bring Mercedes-Benz USA To Highest First Quarter Ever At 61,513

Mercedes-Benz USA (MBUSA) today reported a record March with sales of 23,134 for its Mercedes-Benz models, a 7.7 % improvement over March 2011 leading to the highest first quarter volume on record with sales of 61,513, up 15.3%. Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter for the month totaled 25,508, up 13.1%, and for the year-to-date 66,906, up 19.5 %.

“With the combination of strong sales performance in our volume model lines and a whole new generation of Mercedes-Benz products in the pipeline, we are ideally positioned to take advantage of the strengthening market and take the brand to new places,” said Steve Cannon, president and CEO of MBUSA.

Sales for the month of March were led by the C-, E-, and M-Class model lines. The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 6,342 and the 9th generation E-Class followed with sales of 5,570. MBUSA’s top-selling SUV, the M-Class, rounded out the top three with sales of 4,070 up 45.8% compared to March 2011. Other strong performers were the company’s popular new CLS four-door coupe which saw 242.9% growth and the SLK roadster which increased 179.3% over March 2011.

The SLS AMG supercar retailed 123 for the month, up 20.6%.

On a year-to-date basis, top performers again were the C-Class with 18,107 (up 19.2%) the E-Class with 13,873 and the M-Class with 11,480 (up 59.4%).

Amidst rising gas prices, diesel sales increased to 1,601, up 55.6% over the same period last year (1,029) and up 65.4% for the year. On the other end of the spectrum, total AMG sales were 702, up 77.3% versus March 2011 (396) and up 62.2% for the year.

The company’s smart brand continued five consecutive months of sales increases with March sales of 999 vehicles, a 135% jump for the month (compared to the 425 vehicles sold in March 2011). The March volume is the highest on record for smart since MBUSA assumed responsibility in July 2011 and brings the year-to-date volume to 2,264, up 79 percent.

On the van side, sales of Sprinter Vans also saw strong momentum in March with sales of 1,375 – up 29.5% over last year and up 18.1% on a year-to-date basis.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,994 vehicles in March; a -3.3% decrease when compared to March 2011 (sales of 7,236 vehicles). On a year-to-date basis, MBCPO sold 19,924 vehicles, an increase of 2.0% over the comparable period (with sales of 19,538).


Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

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REPORT: Mercedes-Benz USA suspends sales of the R-Class beginning with 2013MY*

It is no secret the R-Class is a big failure in the United States, the market this car was specifically designed for. Because of ongoing poor figures, MBUSA took the decision to axe the large crossover from the range beginning with the *2013 model year, company's PR manager Christian Bokich confirmed recently.


Released ahead of its time, the W 251 never managed to revolutionize the automotive industry, partly due to its awkward styling, the unappealing combination between an SUV, an estate and an MPV and the inefficient marketing strategy. Sales were sluggish right from the start and the situation became worse as years passed. The mid-cycle facelift from April 2010 didn't bring any ray of hope in the end, as the number of units sold merely rose in the U.S. only to begin dropping once again shortly after. In February 2012, the R-Class appealed to just 163 Stateside clients, which is 8.4% less than in February 2011. On a year-to-date basis, 2012 sales for the R-Class declined by almost 30% compared to the same period of 2011.

On the contrary, in emerging markets such as China, figures for the R-Class experience a constant growth trend. The crossover is also doing well in Canada and Mexico, so production of this model is planned to continue through 2015 at the Tuscaloosa plant, when a new generation is said to come into force.

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

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Highest February on Record for Mercedes-Benz with Sales of 19,679 Units

Mercedes-Benz models up 16.9%, smart up 58.9%, Sprinter up 16.6%

Mercedes-Benz USA (MBUSA) today reported February sales of 19,679 vehicles, a 21.7 % improvement over February 2011 and the highest February volume on record with strong sales across all model lines to brand new customers. On a year-to-date basis, the 41,398 vehicles sold represent a 23.8% increase.



The company reported sales increases over virtually all its model lines from the entry point to the high-end. "With all of our new model launches over the past year bringing new buyers to Mercedes-Benz and prompting our loyal owners to reinvest in the brand, we’re ideally positioned to take advantage of the strengthening market," said Steve Cannon, president and CEO of MBUSA.

Sales for the month of February were led by the C-, E-, and M-Class model lines. The sporty C-Class - the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers - took the lead with sales of 5,240 up 17.0% over February 2011. The 9th generation E-Class came in right behind with sales of 4,206 and MBUSA’s top-selling SUV, the M-Class, rounded out the top three with sales of 3,408, up 77.1% compared to February 2011.

Other strong performers were the company’s flagship S-Class which saw its sales increase by 20.3%, the new CLS up 411.2%, and the SLK roadster which increased 108.8% over February 2011.

Amidst rising gas prices, diesel sales increased to 1,415, up 81.9% over the same period last year (778).

The company’s smart brand continued four consecutive months of sales increases versus last year with February sales of 769 vehicles, a 58.9% jump for the month (compared to the 484 vehicles sold in February 2011). The February volume is the highest on record for smart since MBUSA assumed responsibility in July 2011.

On the van side, sales of Sprinter Vans also saw strong sales in February with sales of 830- up 16.6% over last year.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,985 vehicles in February; a 2.2% increase when compared to February 2011 (sales of 5,859 vehicles). On a year-to-date basis, MBCPO sold 12,930 vehicles, an increase of 5.1% over the comparable period (with sales of 12,302).

Credits: Mercedes-Benz USA

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

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SPY: First 2013 Mercedes-Benz SL 63 AMG going up for auction in the U.S.

Together with these recent spy pics came the information that Mercedes-Benz plans to auction off the first States-bound unit of the upcoming SL 63 AMG at an official barter held during the Boca Raton Concours d’Elegance in Florida, USA, on the 25th February 2012.


This news update also suggests the sports roadster tweaked in Affalterbach isn't very far away, meaning the first photos and details could be released during the following weeks. Also, by looking at the latest scoops, it's easy to see the new SL 63 AMG is almost finished and readied for the public unveiling, set to take place most likely at the Geneva Motor Show in March. The 5.5-litre V8 unit lies under the hood of this performance model and is capable of delivering a staggering 571 hp peak output and approximately 800 to 900 Nm of maximum torque. These extreme numbers are completed by the AMG styling enhancements which includes, among other appointments, a modified front bumper, a new grille, bigger air intakes all over the body, 20-inch forged wheels with ventilated brake discs, quad exhausts, full leather interior, aluminium and carbon fiber trims.



Image Credits: Motor Authority

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

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Daimler to Produce Additional Model at the Mercedes-Benz Tuscaloosa Plant (USA)


Daimler will further expand its U.S. plant in Tuscaloosa, Alabama: as of 2015, an entirely new Mercedes-Benz model will roll off the production line as its fifth product. The plant has been the traditional production site of the brand’s M-, GL-, and R-Class SUVs and will also build the C-Class for the North American market beginning 2014. For the production of the new model, Daimler will additionally invest US$ 350 million, and will create some 400 further jobs at the plant.


Dieter Zetsche, Chairman of the Daimler Board of Management and Head of Mercedes-Benz Cars: “This new model from the Tuscaloosa plant is an important element of our growth strategy. It is one of the ten additional models which we will introduce within the next four years alone across all segments.” Referring to the Tuscaloosa plant’s role within the global production network of Mercedes-Benz Cars, Zetsche added: “At the same time, we are systematically broadening our manufacturing footprint in the NAFTA region.”

Robert Bentley, Governor of the State of Alabama: "Since the time Mercedes-Benz chose Tuscaloosa County for its first US assembly plant 18 years ago, the company has proven to be an outstanding partner for the state. We join MBUSI in celebrating this milestone, and welcome the hundreds of jobs this announcement brings to Alabama."
Just earlier this year, on the occasion of the Job #1 ceremony of the new Mercedes-Benz M-Class in July, Daimler had announced the decision to invest more than US$2 billion in the Tuscaloosa plant (Mercedes-Benz U.S. International – MBUSI). In total, investment in the plant between 2010 and 2014 will thus amount to US$2.4 billion, while the number of newly created jobs will add up to 1,400.

Markus Schaefer, President and CEO of MBUSI, commented on these decisions: “The entire MBUSI team is proud of its role in the success of the models made in Tuscaloosa. We are looking forward to making further important contributions to the product offensive of Mercedes-Benz.”

Source: Daimler AG

Copyright © 2011, Mercedes-Benz-Blog. All rights reserved.

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BREAKING NEWS: Important recall for Mercedes-Benz diesel models in USA


The NHTSA issued an official recall for several Mercedes-Benz diesel-powered versions, that were sold in the U.S. in the past two years, over a fuel filter problem. Specifically, leaks are likely to happen in the area around the heating components, thus creating a possibly dangerous situation if fuel spills on the ground or if there happens a spark, which might lead to fire. The targeted diesel models are:

- the 2011MY E-Class (July 2010 to February 2011),
- the 2011MY GL-Class (March 2010 to March 2011),
- the 2011MY M-Class (January 2010 to March 2011),
- the 2011MY R-Class (April 2010 to April 2011),
- the 2012MY Mercedes-Benz S-Class (all examples),

which means a total of 6872 units. Customers can head over to authorized Mercedes-Benz dealerships across USA, where technicians will inspect the car and, at need, replace the faulty part(s) free of charge, if necessary. Further information and directions on this recall can be obtained by dialling NHTSA at 1-888-327-4236 (reference code 11V496000) or Mercedes-Benz at 1-800-367-6372.



Copyright © 2011, Mercedes-Benz-Blog. All rights reserved.

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Mercedes-Benz USA Reports Highest September on Record with Sales of 23,897


Mercedes-Benz USA (MBUSA) today reported September sales of 23,897 vehicles, a 15.6% improvement over September 2010 (20,666) and the company's highest September volume on record. On a year-to-date basis, the 182,314 vehicles sold represent a 10.3% increase over the 165,355 vehicles sold during the same period last year.


The highest volume performers for the month were the C-Class and E-Class model lines. The all-new 2012 sporty C-Class - and gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers - led the pack with sales of 6,865, up 32.1% from September 2010. The 9th generation E-Class followed with sales of 5,122 and the full-sized SUV, the GL-Class, finished third in volume with monthly sales of 2,541. Additionally, sales of the newly launched 2012 CLS-Class posted a 399.3% increase for the month and sales of the new SLK roadster were up 50.8% over September 2010.

At the high end, the company sold 25 of its supercar -- the SLS AMG -- bringing its year-to-date sales to 454. Sales of Sprinter Vans also increased by 121.3% for September with sales of 1,779 - bringing a year-to-date total of 12,452 (up 121.3 %).

Sales of the smart fortwo totaled 469 vehicles for the month (compared to the 422 vehicles sold in September 2010).

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,707 vehicles in September 2011, a decrease of -8.6%. On a year-to-date basis, MBCPO sold 57,359 vehicles, a decrease of -5.9% over the comparable period last year.

Copyright © 2011, Mercedes-Benz-Blog. All rights reserved.

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The New 2012MY Mercedes-Benz C-Class Coupe and Sedan: Comprehensive Product Information


INTRODUCTION

First-Ever Mercedes-Benz Coupe in This Segment


For the 2012 model year, Mercedes-Benz is launching a new two-door coupe version of its highly successful C-Class, complete with bold AMG styling and a standard panorama sunroof. This marks the first time Mercedes-Benz has offered a traditional coupe in this market segment.


Major Sedan Redesign

At the same time, the popular four-door C-Class sedan has undergone a major restyling involving 2,000 new parts, including new bumpers, headlights, front grille, an aluminum hood, LED taillights and a redesigned interior. Interior design work focused on restyling the C-Class dash, its integrated display and the glove box, as well as introducing a new grain for the interior panels. The dash accommodates a new 5.8-inch display, color gauges and a new-generation telematics system. A prominent trim piece extends from the center vents across the front passenger area to the right-side vent, while trapezoidal air vents in the center and the round vents near the doors are accented with metallic trim.

More Convenience, More Safety

In addition, there are 13 new standard equipment features on the 2012 C-Class sedan and coupe line, as well as five new safety systems. Standard-equipment Attention Assist warns drivers when they get drowsy, and a new HOLD feature for the Adaptive Brake system keeps the car from rolling when stopped. Optional Blind Spot Assist provides a warning whenever a turn signal is activated with a car in a blind spot, while Lane Keeping Assist alerts drivers if the car drifts from its lane without the turn signals on. Parktronic now incorporates a parking guidance system that can identify right-size parking spaces and provide helpful steering guidance in the instrument cluster.

Two Body Styles, Seven Models

Both the coupe and sedan are available in three different models: the C250, powered by a new direct-injection, turbocharged 1.8-liter four-cylinder engine (201 horsepower, 229 lb.-ft. of torque); the C350, with a new direct-injection 3.5-liter V6 (302 hp, 273 lb.-ft.); and the high-performance C63 AMG model with a normally aspirated 6.3-liter V8 (451 hp, 443 lb.-ft.) and AMG's MCT multi-clutch transmission. With an optional AMG Development Package, power jumps to 481 hp. Lastly, the C-Class sedan is available as a C300, with standard 4MATIC all-wheel drive and the proven 3.0-liter V6 engine (228 hp, 221 lb.-ft.).

Sport Versus Luxury Personalities

While all C-Class coupes boast inherently sporty personalities, the C250 and C300 sedan models can be ordered with Sport or Luxury equipment. In addition to a grill-mounted star, the C-Class Sport sedans can be identified by AMG cladding - deeper front and rear aprons as well as under-door rocker panels. Inside, Sport models come with three-spoke steering wheels, rubber-stud pedals and aluminum trim (instead of the four-spoke wheel and burl walnut trim found on Luxury models). Sport sedans are also fitted with staggered-width wheels and tires and a stiffer sports suspension that rides 0.6 inches lower than Luxury models.

New Transmission

All 2012 models (except the C63 AMG with its MCT transmission) feature a new seven-speed automatic transmission with a more advanced torque converter lock-up clutch that provides even better fuel mileage, more responsive driving and increased durability. The new transmission is also designed to work best with a new type of low-viscosity ATF transmission fluid - tinted blue instead of the usual red. Together with new planetary gears, bearings and seals, the "FE-ATF" fluid provides less friction and improved fuel mileage.

Award-Winning MCT Transmission

Adapted from high-end V8-powered AMG models, the cutting-edge MCT transmission in the high-performance C63 AMG features a start-up clutch that replaces the torque converter. The seven-speed MCT sports transmission provides the direct feedback of a manual transmission with the total convenience of an automatic, offering impressive versatility and even faster shift times.

For C63 AMG owners who are serious about competing on the race track, an optional AMG Development Package features lightweight forged pistons, connecting rods and crankshaft with modified engine management that together provide an extra 30 horsepower, for a total of 481 hp. The AMG Development Package also includes two-piece brakes with red calipers, carbon-fiber rear spoiler and a higher speed limiter of 174 mph.


New-Generation Telematics

2012 models are equipped with a new 5.8-inch color display that includes a Bluetooth interface for wireless audio streaming and hands-free phone operation, an FM phase-diversity twin tuner, HD/AM/weatherband, an MP3-compatible CD drive and a USB port in the center console.

An optional COMAND system comes with a larger seven-inch color display, GPS navigation, rear-view camera, a ten-gigabyte music storage hard drive, an SD card slot, voice control and an in-dash CD / DVD player. The powerful navigation system offers many new features, including Sirius real-time traffic info, the ability to show alternate routes before choosing them and record routes while driving as well as a 3D city-map display and a compass overlay.


COUPE DESIGN

A Dynamic "Three-Box" Coupe Silhouette


The 2012 Mercedes-Benz C-Class coupe is a two-door, four-seat car of classic proportions. Based on the highly successful sedan, the new coupe embodies bold, yet elegant exterior styling with a dynamic three-box coupe silhouette topped off with a standard Panorama sunroof. While its exterior dimensions are similar to the sedan, the coupe roofline is about 1½ inches lower.

Dominated by its radiator grille, the front end of the new coupe has a bold and resolute presence. Within the grille, two chrome fins on each side of the centrally-positioned star taper to the sides, emphasizing the raked horizontal lines at the front, and a black threedimensional mesh insert behind the fins enhances its sporty look.


Headlights Reminiscent of a High-Tech Camera

Below the front bumper, side air intakes and horizontal daytime running lights accentuate the coupe's bold stance, as do headlight assemblies contoured into the front fenders. Turn signals sit at the outer edges of the headlight modules, low beams in the middle and high beams to the inside. With optional bi-xenon headlights, the sense of stylistic depth is amplified. C-shaped positioning lights identify the car at night, and behind them, cornering lights extend toward the main light modules, while a wideband row of LED turn signals at the base underscore the look of both light assemblies.

An Unmistakably Raked Look

The new front hood emphasizes the new coupe's unmistakably wedged-shaped lines. Visually tying together the lights, grille and front bumper, the lines of the hood naturally lead the eye to the windshield, which is more sharply angled than on the sedan. From the side, the profile of the coupe is defined by its short overhangs, a long front hood, the raked windshield and an elongated roof line. The greenhouse begins at its long doors and extends behind the rear wheels to a relatively flat rear window.

A Short, Sporty Rear

The beltline, which sweeps upward toward the rear, intensifies the car's wedge shape and leads to the uniquely-coupe C pillars, which form a taut, angular signature line at the rear. All of these angles, plus a wide bevel at the top edge of the trunk lid, accentuate the shortness of the car's rear section, which helps define its sporty look.

Taillights positioned at the far corners emphasize the width of the rear. Visual depth was achieved by integrating the LED turn signals in the center of the taillight assemblies, so they appear to float over the recessed LED light strips. The overall effect is eye-catching, making the car recognizable, especially at night. At the base of the rear bumper, between the exhaust outlets, an air diffuser lightens the look of the rear, lending an additional sporty flair.


A Distinctive Look for the C63 AMG

With its deeper front apron, distinctive AMG daytime running lights and lower ride height, the new C63 AMG is easy to spot. A single wing-like slat in the grille and power domes on the hood are also unique to the new AMG model.

From the side, special touches include new, high-gloss AMG five-twin-spoke alloy wheels, a "6.3 AMG" badge behind each front wheel and deeper, more aggressive AMG door sills. An AMG rear apron features a striking black three-fin air diffuser and four exhaust outlets.

Inside, an AMG Performance steering wheel greets the driver. Both the top and bottom of the metallic-trimmed wheel are flattened, and the grip areas are covered in perforated leather. However, the most eye-catching difference in the C63 AMG interior is new AMG sport seats that feature integral head restraints and distinctive horizontal seams.


SEDAN DESIGN

The Most Extensive Restyling Ever

For the 2012 model year, the C-Class sedan boasts the most extensive restyling in Mercedes- Benz history. Other than the company's new-generation products, the 2012 sedan line features more new parts than ever before. This year's redesign involved 2,000 new parts, which includes several new safety systems and higher standard equipment levels.

A Cool Makeover

The front end restyling includes a recontoured hood and bumper as well as new headlights. The new aluminum front hood better accentuates the sweeping lines of the front end, especially around the grille and headlights. Design lines that begin from the middle of the bumper sweep around to the side, in a design sense, connecting the front and sides. In a similar way, air intakes in the sides of the bumper help make the car appear connected to the road.

As in the coupe, sedan headlights feature a clear-glass look, with turn signals at the outer edges, low beams in the middle and high beams to the inside. The optional bi-xenon headlights include C-shaped positioning lights that clearly identify the car at night, and behind them, cornering lights extend toward the main light modules, while a wide band of LED turn signals at the base underscore the look of both light assemblies.


An Elegant Profile

Viewing the sedan from the side, its elegant style is characterized by the interplay of striking lines and large contoured surfaces. A wide, muscular shoulder line visually supports the side windows, roof pillars and roof, forming one sweeping line from the front all the way to the rear and elegantly stretching the body. Complementing the shoulder line, a character line emerges organically from the front fender and rises toward the rear, forming a boundary between the convex and concave door surfaces - emphasizing light and shadow.

For all its elegance, the design of the C-Class emphasizes its sporty character with wide track, prominent fender lines and large wheel wells. The shoulder curve and C-pillar join to form a line that flows to the rear, and the character line below it flows into the trunk lid, visually shortening the rear overhang and helping to create a stylish, athletic rear end.


A Redesigned Rear

Like the front, the redesigned rear of the 2012 C-Class sedan includes a new bumper and LED lights covered in a smooth one-piece clear lens. In particular, the edge of the bumper is more steeply angled as it approaches the taillight assemblies, and a light-catching contour at the top of the bumper wraps around to the side, visually connecting rear to the sides and giving it a sportier character. Between the exhaust outlets, the bottom of the bumper recedes, making the rear of the car appear lighter.

Proceed to the following link in order to download the complete technical guide of the new C-Class Coupe and Sedan (PDF file):

























Source: Mercedes-Benz USA

Copyright © 2011, Mercedes-Benz-Blog. All rights reserved.

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New 2012MY Mercedes-Benz C-Class Coupe, Redesigned Sedan Make On-Road Debut


This week the very first Mercedes-Benz C-Class coupes are hitting the road. Complete with bold AMG styling and a standard panorama sunroof, the new two-door coupe marks the first time Mercedes-Benz has offered a traditional coupe in this market segment. Also arriving is the popular four-door C-Class sedan which has undergone a major restyling involving 2,000 new parts, including new bumpers, headlights, front grille, an aluminum hood, LED taillights and a redesigned interior that incorporates color gauges, a new 5.8-inch display and new-generation telematics.


More Convenience, More Safety

In addition, there are 13 new standard equipment features on the 2012 C-Class sedan and coupe line, as well as five new safety systems. Standard-equipment Attention Assist warns drivers when they get drowsy, and a new HOLD feature for the Adaptive Brake system allows the driver to remove their foot from the brake pedal at a stop. Optional Blind Spot Assist provides a warning whenever a turn signal is activated with a car in a blind spot, while Lane Keeping Assist alerts drivers if the car drifts from its lane without the turn signals on. PARKTRONIC now incorporates a parking guidance system that can identify right-size parking spaces and provide helpful steering guidance in the instrument cluster.

Two Body Styles, Seven Models

Both the C-Class coupe and sedan are available in three different versions: the C250, powered by a new direct-injection, turbocharged 1.8-liter four-cylinder engine (201 horsepower, 229 lb.-ft. of torque); the C350 Sport, with a new direct-injection 3.5-liter V6 (302 hp, 273 lb.-ft.); and the high-performance C63 AMG with a normally aspirated 6.3-liter V8 (451 hp, 443 lb.- ft.) and AMG's MCT multi-clutch transmission. With an optional AMG Development Package, the C63 AMG jumps to 481 hp.

In addition, the C-Class sedan is available as a C300, with standard 4MATIC all-wheel drive and the familiar 3.0-liter V6 engine (228 hp, 221 lb.-ft.). The C250 and C300 sedans are available in a choice of Luxury or Sport trim. Sport models feature staggered-width, fivespoke 17-inch wheels; sport shocks; springs and stabilizer bars that provide a crisper ride and more than a half-inch lower ride height; and standard AMG styling, including deeper front and rear aprons as well as sculpted rocker panels. Inside, Sport models are equipped with a three-spoke steering wheel and metallic trim, while Luxury models come with a fourspoke steering wheel and burl walnut trim. In addition to the standard body styling, Luxury models have equal-width tires, front and rear.

New Transmission

All 2012 C-Class models (except the C63 AMG with its high-performance MCT transmission) feature a new seven-speed automatic transmission with a more advanced torque converter lock-up clutch that provides even better fuel mileage, more responsive driving, quieter operation and increased durability. The new transmission is also designed to work best with a new type of low-viscosity ATF transmission fluid - colored blue instead of the usual red. Together with new planetary gears, bearings and internal seals, the "FE-ATF" fluid provides less friction and improved fuel mileage.

New-Generation Telematics

All C-Class models for 2012 are equipped with a new 5.8-inch color display that's located at the top of the console. The new head unit includes a Bluetooth interface for wireless audio streaming and hands-free phone operation, an FM phase-diversity twin tuner, HD/AM/ weatherband radio, an MP3-compatible CD drive and a USB port in the center console.

ATTENTION ASSIST Cautions "Time For A Rest?"

Among the many standard life-saving features on the C-Class is the innovative ATTENTION ASSIST system that can alert the driver to the first signs of drowsiness, a factor that causes more than 100,000 accidents a year in the U.S.

The software receives signals from the steering sensor and monitors 70 different parameters that have proven to be strong contributors to fatigue and drowsiness. Between 50 and 112 mph, the system identifies the erratic steering corrections drivers make as they begin to get drowsy and triggers an audible warning, and a "Time for a Rest?" message with a coffee cup icon appears in the instrument cluster.

More Safety Systems Assist the Driver

Other examples of trailblazing C-Class innovations include: Lane Keeping Assist, which alerts the driver by simulating rumble strip vibration in the steering wheel if the car drifts from its lane without the turn signals on. It operates at speeds above 37 mph via a system that recognizes lane markings, thanks to a small camera in the windshield and a computer that analyzes the video images.

Also available is Blind Spot Assist, which monitors both blind spots behind and to the side of the vehicle. Whenever a turn signal is activated with a vehicle in the blind spot, the driver gets visual and audible warnings.

Adaptive Highbeam Assist uses a small video camera to sense both headlights and taillights, then softly and automatically transitions between high and low beam operation to avoid dazzling other drivers. With this system, the range of the headlights can be varied infinitely from their current 220 feet to up to 1,000 feet.

An Agile C-Class

All C-Class models boast Agility Control, which provides the benefits of both soft and stiff shock absorbers. Each twin-tube shock absorber is fitted with a hydraulic by-pass piston that acts like a very soft shock absorber to effectively dampen road noise and tire vibration. However, over bumpy or uneven roads, the by-pass piston is out of the picture, which preserves the outstanding steering and handling response of a stiffer shock absorber.

Source: Mercedes-Benz USA

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