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Former DTM driver becomes AMG brand ambassador: Maro Engel becomes a new instructor at the AMG Driving Academy

By | Published Wednesday, 9 May 2012

The former DTM driver Maro Engel has become a new AMG brand ambassador with immediate effect. Additional duties performed by the 26-year-old driver will include acting as an instructor for the AMG Driving Academy, as well as providing support to selected SLS AMG GT3 customer teams.

SLS AMG GT3 customer teams can book Maro Engel for test or racing sessions as part of the driver support programme from AMG Customer Sports and can therefore draw on his great know-how as a racing driver. Maro Engel will be supporting his colleagues Bernd Schneider and Thomas Jäger, who have accompanied the SLS AMG GT3 throughout its entire development and testing programme and are also available for customer team bookings. 

In his new role for Mercedes-AMG, Engel will be on hand as a point of contact at press and customer events. As a new member of the AMG Driving Academy's team of instructors, he will also be actively involved on location at race tracks. Here too, he will join forces with Bernd Schneider and Thomas Jäger, who belong to the AMG Driving Academy's core team, along with Bernd Mayländer (driver of the official F1™ Safety Car), Karl Wendlinger and Susie Wolff (DTM driver for Mercedes-Benz).

According to Maro Engel: "I am looking forward to some new and exciting roles with AMG. As a brand ambassador and instructor, I will pass on my motorsports know-how to customers of the AMG Driving Academy. And as part of the driver support team at AMG customer sports events in particular, I am also looking forward to passing on my four years of experience as a Mercedes-Benz DTM driver to AMG customer teams, as well as being able to climb into the cockpit of the SLS AMG GT3 myself."

According to Ola Källenius, Chairman of Mercedes-AMG GmbH: "With Maro Engel, Bernd Schneider, Karl Wendlinger, David Coulthard and of course Susie Wolff too, we have a core international team of active and former racing drivers to represent AMG both on and off the race track. Our AMG brand ambassadors are able to combine an appealing mix of competence and approachability. And it's not only the AMG Driving Academy which will benefit from the know-how of Maro Engel, as the SLS AMG GT3 customer teams will benefit too."

Four years of DTM experience with Mercedes-Benz and Formula 3 runner‑up

Like many racing drivers, Maro Engel also started his racing career in the world of karting (1996 - 2000). In 2001 he drove in his first formula racing series. After two years in Formula BMW, Munich-born Engel graduated to the Formula 3 Euro Series in 2003. In 2005 he switched to the Italian Formula 3000 Championship, finishing in seventh place overall. In 2006 and 2007, Engel competed in the fiercely contested British Formula 3 International Championship. He ended the 2007 season in second place overall, with three victories, eight podium positions and four pole positions under his belt. In the three years between 2008 and 2011, Maro Engel drove for Mercedes-Benz in the DTM.


* Official photos and details courtesy of Mercedes-AMG GmbH *

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

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Daimler and BYD announce DENZA Brand for New Battery-Electric Vehicle

By | Published Sunday, 1 April 2012

The new DENZA brand for the electric vehicle developed by BYD Daimler New Technology Co. Ltd. (BDNT), the 50:50 joint venture between Daimler and Chinese electric battery and car manufacturer BYD, was formally revealed today in Shenzhen at the “EV – The Future” event.

The DENZA brand launch event is the latest milestone in the successful cooperation between Daimler and BYD. Following the BDNT joint venture contract signing in May 2010 and granting of the China business license in March 2011, development has been progressing on schedule.

“The exciting new DENZA brand is a highly visible seal of approval for the leading-edge design, technology and personality of the new car which we are convinced will resonate with customers here in China,” stated Ulrich Walker, Chairman & CEO of Daimler Northeast Asia and Chairman of the Board of Directors of BDNT. “BYD and Daimler have been visionaries in the development of sustainable mobility and new technologies. We are at the forefront in China as the first company to form a joint venture for the development of a pure electric vehicle, and we’re continuing our pace forward with this landmark event today.”

“We’re very pleased with progress on the development of the new all-electric car, and the DENZA brand really brings it to life,” said Mr. Wang Chuanfu, Chairman and President of BYD and Member of the Board of Directors of BDNT. “We have the ideal partner in Daimler. BYD provides experience in battery technology and e-drive systems, as well as bringing EVs into operation on the streets of China. In connection with Daimler’s design of premium autos, know-how in electric vehicle architecture and safety, and more than 125 years of experience in automotive excellence, DENZA is on the right track to become the leader in the New Energy Vehicle market in China.”

The DENZA name and logo have been carefully crafted to convey very precise themes. Primarily created with a focus on Chinese consumers, the name DENZA derives its strength from profound and positive associations with the Chinese characters 腾势 téng shì, which together mean “rising power and momentum” - referring both to the attributes of the car as well as the pace of development DENZA aims to be ahead in the New Energy Vehicle industry. DENZA is also a distinctive name in the English language with no prior associations.

The logo is designed around the flowing form of a central water-drop, supported by two hands. The blue water-drop represents the environmental friendliness of the all-electric vehicle, with blue also signifying advanced technology and a bright future. The curves on either side of the water-drop represent the hands of the two partners providing mutual support for the joint venture, as well as for the environment.

The first public appearance of the DENZA concept car will be at Auto China in Beijing in April, with first production planned in 2013. With rapid economic growth, increased urbanization, an open-minded consumer, and a supportive government, all the elements are in place to mark China as one of the countries with the highest potential for electric vehicle adoption.

About BDNT

In 2010, Daimler and BYD signed the contract for a 50:50 research and technology joint venture called “Shenzhen BYD Daimler New Technology Co. Ltd,” (BDNT) that will develop an electric vehicle in and for China. End of February 2011 BDNT received its business license from Chinese authorities - just a few months after signing the JV contract. The vehicle will be marketed under the new DENZA brand jointly created and owned by the joint venture company BDNT.

Electric vehicles are especially well-suited for urban driving. With its many metropolitan areas, China has the potential to be among the world’s largest markets for zero-emission vehicles. Daimler and BYD are determined not only to participate in this growth of electric mobility in China but to accelerate it even further with their BDNT Joint Venture.
Credits: Daimler AG

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

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Mercedes-Benz combines international online brand platforms: Mercedes-Benz.com to become digital brand magazine

By | Published Thursday, 15 March 2012

Mercedes-Benz is to combine its online activities, developing the international website www.mercedes-benz.com into a digital brand magazine. From March 2012 the contents of the brand platforms Mercedes-Benz TV, Mercedes Magazine Online, Mercedes-Benz Reporter and the Fashion and Golf website are to be integrated here. The user-friendly premium magazine offers editorially prepared contents and aesthetic images. It thus enables surprising insights into the many facets of the world of Mercedes-Benz. As digital heart of the brand, this website is also optimised for tablet PCs.


“With the further development of our website into a central, advanced brand magazine, we can bring together contents from the Mercedes-Benz world and thus provide a clear orientation for the user”, says Anders Sundt Jensen, Director of Brand Communication, Mercedes-Benz Cars. “The focus will be on its character as a magazine. We place a premium on an emotionally-appealing presentation of contents, which are furthermore continuously updated. With this, we transcend by far conventional international corporate websites, offering visitors unique possibilities to experience the Mercedes-Benz brand in digital form.”

A modern information architecture and an innovative concept

The new brand magazine is characterised by its modern information architecture, the innovative data visualisation it features as well as further highlights – for example, an incremental search function with image results. The high-quality contents are presented in seven editorial departments: Vehicles, Innovation, Design, Sport, History, Fashion and Zeitgeist, the spirit of the time. Through the full integration of the heretofore separate Mercedes-Benz TV video channel it offers – in addition to articles, photo galleries, reports and interviews – a great amount of video material, too. The video contents from all editorial departments can be also accessed under the heading “TV”. Navigation is extremely user-friendly: vertically on the menu point level and horizontally in the articles. This makes the digital premium magazine compatible for use with tablet PCs. An innovative gallery mode offers the possibility to switch the entire website to an explorative navigation.

Together with the new digital www.mercedes-benz.com brand magazine, Mercedes-Benz will offer three strategic online brand platforms in future. The two platforms established last year: the magazine “mb! by Mercedes-Benz” (www.mercedes-benz.com/mb) and the interview magazine “The Avant/Garde Diaries” (www.theavantgardediaries.com), will remain as independent formats to address new and young target groups in particular. A selection of their contents will also be published at www.mercedes-benz.com in the division “Zeitgeist”. The music download platform “Mercedes-Benz Mixed Tape” has been integrated in the mb! magazine.

Design re-brush of the international product sites

In the framework of the brand opening to new target groups, Mercedes-Benz has re-worked the design of its web appearance in 97 markets. From March on, 97 markets will appear successively in a new, modern look and feel with optimised user guidance. The homepage will show topical subjects with a clear layout and integrating links to social media such as Twitter und Facebook. Interaction elements will be highlighted and the most used entry links reorganised in the interests of simpler navigation. With this re-brush Mercedes-Benz transfers the fascination of its products to the country-specific websites, making them even more up-to-date, more informative and with greater emotive appeal.
Credits: Daimler AG

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

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The pulse of a new generation: Mario Götze and Benedikt Höwedes to become Mercedes-Benz brand ambassadors

By | Published Tuesday, 6 March 2012

Not only the new Mercedes-Benz A-Class was presented to public for the first time on the eve of the Geneva Motor Show. Along with the two current brand ambassadors Joachim Löw and Oliver Bierhoff, new brand representatives Benedikt Höwedes and Mario Götze were on hand to introduce the new A-Class.


According to Dr. Joachim Schmidt, Executive Vice President of Mercedes-Benz Cars, Sales and Marketing: "These two players represent the pulse of a new generation. They are athletic, young and assertive. And they demonstrate a refreshingly new, inspiring style of aesthetics, self-confidence and dynamism. In other words, they fit in perfectly with the new generation of compact-class cars".

"I am delighted to be part of such an outstanding brand like Mercedes-Benz", said Mario Götze. "As national team players, we often have the opportunity to test drive Mercedes-Benz cars – which is always an exciting experience". Benedikt Höwedes commented: "I am an avid Mercedes-Benz fan. The design of the new A-Class is really impressive. Super sporty, but still a Mercedes. This style appeals to me – and I'm sure other young people will like it as well".

As Mercedes-Benz brand ambassadors, Mario Götze and Benedikt Höwedes will be taking on representational tasks. According to plans, they will be appearing at Mercedes-Benz events and special brand presentations. The two players will also be involved in communication activities, including above-the-line advertising and social media.

The Mercedes-Benz A-Class and the entire German national football team will appear in the "The pulse of a new generation" campaign to be launched by Mercedes-Benz in time for the European Football Championship. The campaign was filmed in Munich on January 30, 2012.





Credits: Daimler AG

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

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Former Formula 1 driver becomes AMG brand ambassador: Karl Wendlinger is a new instructor at the AMG Driving Academy

By | Published Thursday, 23 February 2012

Racing driver Karl Wendlinger (Austria) is now part of the Mercedes-AMG team. The 43 year-old will be on hand at AMG events as a new AMG brand ambassador, alongside DTM championship record holder Bernd Schneider and David Coulthard. Karl Wendlinger will also be bolstering the team at the AMG Driving Academy as an instructor and supporting the SLS AMG GT3 Customer Sport teams.


SLS AMG GT3 customer teams can book Karl Wendlinger for test or racing sessions as part of the driver support programme from AMG Customer Sports and draw on his great knowledge as a sports car expert. The 43 year-old will be supporting his colleagues Bernd Schneider and Thomas Jäger, who have accompanied the SLS AMG GT3 throughout its entire development and testing programme. Jäger has been working as a coordinator for AMG Customer Sports since 2010.

In his new role for Mercedes-AMG, Karl Wendlinger will be on hand as a point of contact at press and customer events. As a new member of the AMG Driving Academy's team of instructors, he will also be on location at race tracks. Here too, he will join forces with Bernd Schneider and Thomas Jäger, who belong to the AMG Driving Academy's core team, along with Bernd Mayländer (driver of the official F1™ Safety Car).

Return to the Mercedes fold

For Karl Wendlinger, this collaboration marks a return to the Mercedes fold: from 1990 to 1991 the Austrian was a member of the Mercedes junior team competing in the sports car world championship along with Michael Schumacher and Heinz-Harald Frentzen. In 1991 he switched to Formula 1. In 1994, Wendlinger raced for the Sauber-Mercedes team alongside Heinz-Harald Frentzen. "I'm happy to be returning to the Mercedes family," says Karl Wendlinger. "I'm looking forward to many joint projects with AMG. I'm relishing the opportunity to work alongside Bernd Schneider, Thomas Jäger and David Coulthard at selected AMG events."

"We are proud to welcome such a successful racing driver as Karl Wendlinger to the AMG team," says Ola Källenius, Chairman of Mercedes-AMG GmbH. "Karl Wendlinger is the likeable sort of character with whom people are keen to talk at our AMG events. His comprehensive technical knowledge and driving expertise will also be a boon to the AMG Driving Academy and the SLS AMG GT3 customer teams."

Successful career in sports car racing

Karl Wendlinger's motor sport career began in go-carting at the age of 14. In 1989 he won the German Formula 3 Championship. He subsequently competed in the DTM, Formula 3000 and the 24-hour Le Mansrace. After retiring from Formula 1, Karl Wendlinger raced in various touring and sports car series. His most outstanding successes on the race track include winning the FIA GT Championship (1999), 1st place in the 24-hour Le Mans race in the GTS-Class (in the same year), overall victory in the 24-hour Daytona racein 2000 and 2nd place in the 24-hour Nürburgring race (2003). Karl Wendlinger raced for various teams in the FIA GT Championship from 2004 to 2011. In 2007 he was runner-up with Jetalliance Racing.
* Official photos and details courtesy of Mercedes-AMG GmbH *

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

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The new Mercedes-Benz SL 63 AMG: Enhanced performance, reduced weight and lower consumption

By | Published Wednesday, 22 February 2012

The stage is set for the new Mercedes-Benz SL 63 AMG. The new version of the high-performance Roadster impresses on several counts: systematic lightweight construction, a boost in output and driving dynamics, and 30 percent lower fuel consumption and emissions. Thanks to an all-aluminium bodyshell, similar to that of the SLS AMG super sports car, the vehicle weight has been reduced by 125 kilograms. With a kerb weight of 1845 kilograms and an output of 395 kW (537 hp) or 415 kW (564 hp), the new model has the perfect recipe for unparalleled dynamism and a superior driving experience. A further boost in performance comes courtesy of a winning combination: enhanced AMG sports suspension based on Active Body Control (ABC), new AMG speed-sensitive sports steering, the AMG high-performance compound brake system and the AMG SPEEDSHIFT MCT 7-speed sports transmission. An enticing mix of stylish design, extensive standard equipment and a high safety level.


Ola Källenius, CEO at Mercedes-AMG GmbH: "The new SL 63 AMG is yet another masterpiece from Mercedes-AMG. Be it driving dynamics, lightweight construction or efficiency – the SL 63 AMG represents a giant leap forward. Following on from the SLS AMG Roadster and the SLK 55 AMG, it now makes our unrivalled roadster family practically complete."

Superior performance and high efficiency: the SL 63 AMG is available with a choice of two power outputs for the first time. The AMG 5.5-litre V8 'biturbo' (twin-turbocharged) engine delivers 395 kW (537 hp) and 800 Nm of torque. If the AMG Performance package is specified, these figures rise to 415 kW (564 hp) and 900 Nm – more power than any other competitor in this segment. The result is high-calibre performance, as underlined by the acceleration from 0 to 100 km/h in 4.3 or 4.2 seconds, and to 200 km/h in 12.9 or 12.6 seconds respectively. Top speed is 250 km/h (electronically limited), although this rises to 300 km/h (likewise electronically limited) with the AMG Performance package on board. NEDC combined consumption comes in at 9.9 litres per 100 kilometres for both power outputs – a full 4.2 litres or 30 percent lower than for the outgoing model.

The eight-cylinder powerplant with the abbreviation M 157 features a combination of innovative high-tech components for high power output, and it delivers exemplary, low fuel consumption. In addition to spray-guided direct petrol injection, the engine boasts an all-aluminium crankcase, twin turbochargers, four valves per cylinder with camshaft adjustment, air/water intercooling, alternator management and an ECO start/stop function. The weight-optimised AMG sports exhaust system with two chromed twin tailpipes produces a distinctive engine sound.

The key data at a glance:
Intelligent lightweight construction with aluminium bodyshell and carbon fibre

Intelligent lightweight construction is one of the major factors behind the low fuel consumption figures. The SL 63 AMG is based on a lightweight all-aluminium bodyshell similar to that of the SLS AMG super sports car. Compared to the outgoing model, this design not only delivers a significant weight saving of around 110 kilograms, it also greatly enhances rigidity, safety and comfort. Intelligent lightweight construction also means that the components have been optimised in line with their specific purpose. Various types of processing are used for the aluminium components, for instance, which are produced as permanent mould castings or vacuum die castings before being processed into extruded sections or used as sheet aluminium with varying wall thicknesses. The result is high rigidity, high safety and improved vibration characteristics. For the cover behind the tank, the designers use even lighter magnesium material in some cases. High-strength steel tubes are integrated into the A-pillars for safety reasons.

The boot lid helps to further trim the weight. For the first time on a volume-produced model, the inner support is made from lightweight carbon-fibre composite. The extremely rigid carbon-fibre component is bonded to the plastic outer shell, resulting in a weight saving of five kilograms compared to a conventional boot lid – an innovative solution destined initially for the SL 63 AMG. This raft of innovative lightweight-design measures means that, at an EC kerb weight of 1845 kilograms, the new SL 63 AMG is 125 kilograms lighter than the model it replaces.

AMG sports suspension based on Active Body Control

The lightweight-design measures are not just limited to the body of the SL 63AMG, however, as the steering knuckles and spring links on the 4-link front suspension and almost all of the multi-link independent rear suspension components are made of aluminium. The reduction in unsprung masses enhances both agility and the response of the spring and damper components.

Mercedes-AMG is remaining faithful to the ABC active spring and damper system: the new SL 63 AMG is equipped with an enhanced version of the AMG sports suspension based on Active Body Control as standard. During the design, development and testing phases, the focus was firmly on driving dynamics and performance. Exceptionally sporty characteristics with reduced roll angles and firm body damping ("Sport") or more comfort-oriented settings for a high level of comfort on long journeys ("Comfort") can be selected at the push of a button. To enable greater agility and faster cornering speeds, the SL 63 AMG has more negative camber all round and fully revised elastokinematics.

Equipped with the new, electro-mechanical AMG speed-sensitive sports steering, the flagship AMG model impresses with its fleet-footed, agile cornering and exceptional feedback at the critical limits. The steering has a constant and more direct ratio, and variable power assistance which adjusts in line with the suspension settings. Further standard equipment includes 3‑stage ESP®, a speciality exclusive to AMG with "SPORT Handling" mode for particularly keen drivers, while options available from the AMG Performance Studio include an AMG rear axle differential lock and AMG performance suspension.

Individuality: AMG SPEEDSHIFT MCT 7-speed sports transmission

Power transmission can likewise be adapted to specific requirements, as the AMG SPEEDSHIFT MCT 7-speed sports transmission has four modes to select from: "C" (Controlled Efficiency), "S" (Sport), "S+" (Sport plus) and "M" (Manual). In "C" mode, the ECO start/stop function is active at all times and switches off the eight-cylinder engine when the vehicle is at a standstill. Plus the transmission characteristics are tangibly soft, with smooth and early gear changes. Second gear is generally used as the starting gear in this mode.

The engine and transmission are far more agile in "S", "S+" and "M" mode; in addition, the stop/start function is deactivated. Partial suppression of the cylinders proves perfect for a committed driving style: briefly and precisely interrupting ignition and injection under full load leads to even faster gearshifts than before. A welcome side effect of this is the emotive sound impression. An automatic double-declutching function for downshifting and the RACE START function are also included as standard with the AMG SPEEDSHIFT MCT 7-speed sports transmission.

Newly developed AMG high-performance compound brake system

Maximum performance is also a top priority when it comes to braking: the newly developed AMG high-performance compound brake system features 390 x 36 mm compound discs with six-piston fixed callipers at the front and 360 x 26 mm integral discs with single-piston floating callipers at the rear. An electric parking brake is fitted as standard, while options available from the AMG Performance Studio include red-painted callipers to denote the AMG Performance package and the even more high-performance, weight-optimised AMG ceramic high-performance compound brake system as seen on the SLS AMG.

The SL 63 AMG leaves the factory fitted with five-twin-spoke AMG light-alloy wheels painted titanium grey with a high-sheen finish, shod with 255/35 R 19 front and 285/30 R 19 rear tyres. Multi-spoke AMG forged wheels from the AMG Performance Studio with 255/35 R 19 front and 285/30 R 20 rear tyres – also available in matt black including a rim flange with a high-sheen finish – help to reduce the unsprung masses.

Design: stylish, superior, dynamic

SLS AMG Roadster, SLK 55 AMG and SL 63 AMG – as the latest addition to the AMG Roadster family, the flagship V8 model displays the hallmark styling elements of a superior high-performance car from Affalterbach: the dynamically distinctive AMG bodystyling comprises the front apron with large air dams, AMG-specific LED daytime running lamps and a lower cross strut in silver chrome. Among the particularly eye-catching features are the new AMG radiator grille with a double louvre in silver chrome, the side sill panels and the "V8 BITURBO" logos on the vent grilles with fins in silver chrome. At the rear, the AMG spoiler lip, the two chromed twin tailpipes of the AMG sports exhaust system and the diffuser-style rear apron with body-coloured insert draw the design to a fitting conclusion.

Vario-roof: MAGIC SKY CONTROL as an option

The sixth-generation SL retains the space-saving, electrohydraulically retractable vario-roof, enabling the SL to be transformed into a roadster or a coupé, as the mood takes the driver and depending on the weather, in under 20 seconds. In contrast to the outgoing model, there are three versions to choose from for the new SL: painted roof, glass roof or the unique panoramic vario-roof with MAGIC SKY CONTROL. Its transparency can be switched to light or dark at the push of a button.

Interior: a feast for all the senses

The SL 63 AMG interior is likewise inspired by the SLS AMG and offers a feast for all the senses: the four air vents styled like jet engines, the E-SELECT lever and the AMG DRIVE UNIT are all reminiscent of the super sports car. Standard equipment includes AMG sports seats in single-tone or two-tone nappa leather with a unique V8 seat upholstery layout and AMG badges in the seat backrests, a multicontour function and seat heating as well as AMG carbon-fibre trim, AMG illuminated door sill panels, ambient lighting and an IWC-design analogue clock. One of the stand-out details on the AMG performance steering wheel is the AMG logo in the lower metal insert. The sportily designed AMG instrument cluster provides a wealth of information and includes a TFT colour monitor, AMG start-up display, AMG main menu and RACETIMER. Outstanding material quality and high-calibre workmanship underline the attention to detail paid by the Mercedes and AMG experts.

Further standard equipment for the SL 63 AMG at a glance (selection):

- ATTENTION ASSIST
- COMAND Online with 6-disc DVD changer
- Anti-theft alarm system
- Frontbass
- Remote-unlocking boot lid incl. power closing for boot lid
- Intelligent Light System ILS
- MAGIC VISION CONTROL adaptive windscreen cleaning system
- NECK-PRO head restraints
- PRE-SAFE® system
- Automatic, pop-up roll-over bars for driver and front passenger
- Draught-stop

In keeping with tradition, the SL 63 AMG has an extensive range of optional extras (selection):

- AIRSCARF neck-level heating
- Active Parking Assist incl. PARKTRONIC
- Bang & Olufsen BeoSound AMG high-end surround sound system
- Driving Assistance package Plus (DISTRONIC PLUS incl. BAS PLUS, PRE‑SAFE® brake, Active Lane Keeping Assist and Active Blind Spot Assist)
- harman/kardon® Logic 7® surround sound system
- KEYLESS-GO Convenience package (incl. remote-closing boot lid and HANDS-FREE ACCESS system)
- Exclusive nappa leather
- Climatised seats
- Electric draught-stop

Even more individuality is possible with optional extras from the AMG Performance Studio:

- AMG Performance package (increase in maximum power of 20 kW (27 hp) and maximum torque of 100 Nm; AMG engine cover in genuine carbon fibre, AMG rear axle differential lock, AMG spoiler lip in genuine carbon fibre, red-painted callipers, AMG performance steering wheel in nappa leather/DINAMICA)
- AMG forged light-alloy wheels
- AMG forged light-alloy wheels, painted matt black, rim flange with a high-sheen finish
- AMG performance suspension
- AMG ceramic high-performance compound brake system
- AMG Exterior Carbon package (cross strut in front apron, exterior mirror housings and spoiler lip in genuine carbon fibre)
- AMG Performance Media with telemetry function (available from September 2012)
- AMG performance steering wheel in nappa leather/DINAMICA

The designo range for the SL 63 AMG, available ex factory, offers a wealth of tailor-made individualisation options to cater for practically any requirement. As well as being able to choose between designo magno cashmere white and designo magno alanite grey matt paintwork or designo mocha black and designo graphite metallic paintwork, customers can also opt for an expressive designo zircon red paint finish. There is a range of designo leather or Exclusive designo leather appointments in eight attractive colours to match these paint finishes. All rounded off perfectly by a choice of designo trim, headlining and seat-belt options.

"Edition 1" with attractive appointments combination

To mark the launch of the new SL 63 AMG, AMG is also offering the special "Edition 1" model. The "Edition 1" is opulently appointed and includes the following as standard:

- AIRSCARF neck-level heating
AMG forged light-alloy wheels, painted matt black, rim flange with a high-sheen finish
- AMG Performance package
- designo Exclusive leather in classic red or deep white with contrasting topstitching
- designo headliner in black leather
- harman/kardon® Logic 7® surround sound system
- MAGIC SKY CONTROL panoramic vario-roof

Features exclusive to the "Edition 1" include special designo magno crystal silver paintwork and, if designo Exclusive leather in classic red is specified, contrasting red topstitching on the steering wheel, headliner and dashboard. A set of designo velour floor mats with edging in designo classic red leather round off this exceptional package of appointments.

The world's safest roadster

A crash-optimised aluminium structure, standard-fit PRE-SAFE® system and assistance systems on a par with those of the S-Class make the SL the world's safest roadster. The rigid aluminium bodyshell forms a robust occupant compartment as well as precisely defined deformation zones at the front and rear. If the vehicle rolls over, A-pillars made from a steel-aluminium material mix and two automatic roll-over bars help to protect the occupants.

The restraint systems, including two-stage driver and passenger airbags, have been further enhanced. A headbag extensively covers the side head-impact area. An additional thorax airbag in the backrest can protect the upper body in the event of a side impact. Further new standard features for the SL include the Mercedes-Benz-developed NECK-PRO crash-responsive head restraints. An active bonnet and a front end with a large, yielding impact area help ensure pedestrian protection.

A winning formula: the SL models made by AMG

The powerful SL models from Affalterbach are among the most successful AMG models of all time: almost 5000 SL 63 AMG models with eight-cylinder naturally aspirated engine were sold between 2008 and 2011. Over 21,500 of the SL 55 AMG models with V8 supercharged engine produced between 2001 and 2007 were sold, making it the best-selling AMG model so far. The total number of SL AMG models with eight-cylinder engine sold to date stands at over 26,500.

The new Mercedes-Benz SL 63 AMG will be launched in May 2012. Prices at a glance (incl. 19% VAT):

- SL 63 AMG: €157,675
- SL 63 AMG "Edition 1": €189,269.50
- AMG Performance package: €4280
























* Official photos and details courtesy of Mercedes-AMG GmbH *

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

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Mercedes-Benz Announces Adam Scott Mercedes-Benz Golf International Brand Ambassador

By | Published Friday, 20 January 2012

Mercedes-Benz, the German car manufacturer, is delighted to announce the appointment of Australian professional golfer, Adam Scott, as its new international golf brand ambassador. The 31 year-old Australian has had a hugely successful year, including his best finish at a Major championship when he finished in tied second place at The Masters in Augusta. He also triumphed at the 2011 WGC-Bridgestone International, earning him his first career World Golf Championship.


The Australian is currently ranked 10th in the Official World Golf Rankings. The association with Mercedes-Benz will begin in January 2012, and will entail global TV advertising, global print advertising, international PR and social media.

Scott commented: “It’s a real honour to be involved with Mercedes-Benz – a brand with a reputation which is second to none, and whose values mirror those of golf. The company is a huge supporter of the sport around the globe, partnering three major tournaments; The Masters, The Open, and The USPGA Championship as international automobile partner. Its involvement also impacts the amateur game with The MercedesTrophy, a tournament in its 22nd year, which attracts 60,000 amateur golfers from over 60 countries annually.”

Scott continued: “It’s great to be part of a brand that is extensively engaged not only in the world of golf but also other platforms that fit so well with my personal interests. Its motorsport activities are a given, but its sponsorship of Fashion Weeks across the world are fantastic.”

Mercedes-Benz Global Marketing Director, Lüder Fromm, commented: “I’m delighted to welcome Adam Scott to the Mercedes-Benz family – our values of fascination, perfection and responsibility fit perfectly with Adam’s own principles. He has had such a great year, and we believe that he will be a valuable asset to the Mercedes-Benz golf. He’s a new breed of golfer who embodies Mercedes-Benz values both on and off the course – the best or nothing.”
Credits: Daimler AG

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

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The Setra brand at a click

By | Published Friday, 21 October 2011


The Setra bus and coach brand presents itself with a new look on the Internet. The newly designed website www.setra.de goes online in good time for the “Busworld 2011” bus and coach show taking place from 21 to 26. October 2011 in the Belgian city of Kortrijk (Courtray). A luminous, friendly, background and a wealth of meticulously prepared information bring the openness and transparence of the Daimler brand to the foreground with even greater emphasis in this jubilee year of Setra’s 60th anniversary.


In addition to the comprehensive services offered, focus is on the three model series TopClass, ComfortClass and MultiClass. With a single click you can study on screen all the technical facts and figures of each individual vehicle swiftly, conveniently and with a clearly-structured layout. Large-format images and videos underscore the exclusivity of the Setra buses and coaches, providing a lively presence in the data world of today.

For Lothar Holder, Sales Manager of Setra Bus and Coach Unit, EvoBus GmbH, the new design of the website is coupled with new transparence for the Internet users: “with the new web pages we present a concise overview of our vehicles and of the steadily growing services offered, in a fully new dimension. All relevant facts and figures are tailored precisely to the requirements of bus and coach operators, journalists, partners and friends of the Setra family.”

At www.setra.de a time-consuming search for the desired information is unnecessary. On the homepage visitors will find current news, new highlights and important quick access links. A navigation bar conducts visitors in a clear, well-structured manner to the relevant contact persons in customer advice and Setra sales, After Sales and the Omniplus services brand, naturally all with their respective links. Apart from this, data and facts from the history of the buses with self-supporting body are presented in a clearly arranged manner. In addition to the tried-and-tested route planner, visitors to the site have an extensive download and service sector at their disposal where they can download, among other things, current brochures and data sheets, and where they can view and order exclusive offers from the Setra Collection.




Source: Daimler AG

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