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AMG Performance Center in Beijing as first "stand alone" store: AMG shows its colours in the Middle Kingdom

By Adji | Published Tuesday, 24 April 2012

With the inauguration of the Beijing Sanlitun AMG Performance Center, Mercedes-AMG is breaking new ground. For the first time, the new store represents, exclusively, the AMG brand world; this makes it unique anywhere in the world. The AMG Performance Center in the Sanlitun Village North luxury shopping mall is situated at an exclusive top location in the centre of the Chinese capital and reflects AMG's pioneering role in design and technology in a modern setting. Today, 22 April 2012, the world premiere of the G 63 AMG takes place at the AMG Performance Center Beijing Sanlitun.

Since 2008, 195 AMG Performance Centers have been inaugurated in 18 countries all around the world. Unlike the previous ones, though, the new store in Beijing is not integrated in a Mercedes-Benz dealership as a shop-in-shop. Instead with the so-called “stand-alone” concept, the focus is placed exclusively on products and themes of the AMG high-performance brand.

“With this new AMG Performance Center in Beijing we hope to be able to attract and care for current and potential AMG customers. Here in Sanlitun Village North we enjoy a premium location, one where customers and all those interested can experience our brand claim “Driving Performance” intensely. The new store will act as an example for future "stand-alone" Performance Centers which are planned for other metropolis”, says Ola Källenius, chairman of the Board of Management of Mercedes-AMG GmbH.

Avant-garde-style architecture

The AMG Performance Center in Beijing Sanlitun fascinates and captivates through its interior and exterior architectural concepts. The store, designed in an avant-garde style, is absolutely one of a kind and is primarily oriented towards customer contact, customer information and appreciation.

On two levels and a total surface area of 381 square metres, actual and prospective customers can inform themselves about current AMG High-Performance vehicles and their technological achievements, about the AMG Driving Academy, the AMG Collection and AMG’s involvement in motor sports. In similar manner to the sample room in the AMG Performance Studio in Affalterbach, they can also experience first-hand the virtually unlimited individualisation possibilities there are: the great wealth of paint finishes and leather trim colours can be experienced both visually and haptically with the help of samples specially created for the store.

Pride of place is taken by the motor sports history of the enterprise, which celebrates its 45th anniversary in 2012. Exclusive AMG cooperation partners are also represented by unique items: Santoni and IWC present their select editions and exhibits. An exclusive Customer Lounge for consultations with customers on the upper level invites visitors to linger.

Flexible possibilities of use for market launches, press and VIP events

Generously-dimensioned, functional surfaces allow for flexible uses, e.g. market launches, press conferences or media-effective VIP events as exclusive highlights. Naturally, it goes without saying that the Center is equipped with the most advanced video and audio technology. A sober, yet highly exclusive material language supports the concept of premium value and elegance: the wall covering on the lower level, for instance, is made of white, high-gloss glass. The AMG themes are presented in a series of niches, while a screen integrated in the wall surface informs or entertains.

The staging window with integrated turntable offers a place for the presentation of highlight vehicles. Floors of highly-polished black granite create an exciting contrast to the shining white wall behind. Customised furniture together with the entire decoration thus combine to create the ideal setting for the AMG brand world. A lift allows customers access to the parking places in the underground garage located directly below the Store. Numerous AMG vehicles are available there for spur-of-the-moment test drives.

Sanlitun Village North, the perfect location in Beijing

There were several convincing reasons to choose Sanlitun Village North as the location for the AMG Performance Center: the luxury shopping mall is seen as a particularly attractive downtown area by the inhabitants of this metropolis and by tourists as well. Numerous automotive and non-automotive brands have established themselves in the direct vicinity of AMG. The great amount of passers-by here means a high visitor flow can be expected. In this lifestyle-and-luxury environment that at night becomes a show mile for trend-conscious, affluent Beijing residents, the first stand-alone AMG Store is sure to be the talk of the town.

The extraordinary architectural concept itself intrigues: the vehicles offered, the exhibitions and the very atmosphere itself invite one to linger and seek information. Thus an impressively eye-catching close-up and remote effect of showroom and show window is created, one which makes the AMG Performance Center Beijing Sanlitun both a business card for the brand and at the same time an exclusive sales point for the high-performance vehicles from Affalterbach.

195 AMG Performance Centers inaugurated in 18 countries

The 195 AMG Performance Centers opened in all the central markets optimise individual customer communication. First-class customer support along all contact points with the customer is a key component of the AMG brand claim "Driving Performance". This commitment to the intensification of customer relations currently extends to 18 countries. A brand experience of a very special kind is made possible by the AMG Performance Roadshow.

The sales rooms of the AMG Performance Centers are characterised by a uniform, independent AMG brand presence. Premium materials, exclusive furniture and the world of colours typical of AMG create an exquisite ambience for conversations with customers. A larger-than-life AMG engine badge communicates to the visitor the "one man – one engine" philosophy, the manufacturing principle of the powerful hand-crafted AMG engines. And in the AMG Performance Centers the individualisation possibilities of the designo programme can be found in colour charts and genuine leather samples.

Targeted training of AMG sales and service experts by a coaching partner (obeying a worldwide uniform standard) ensures consistently first-class customer care. In addition, the hotline to Affalterbach guarantees excellent advice quality for the more demanding AMG customers: every AMG Performance Center can establish a direct communication with an AMG expert to deal with any questions that may arise concerning a product or configuration possibilities.

AMG Performance Roadshow with a particularly exclusive flair

The AMG Performance Roadshow provides a particularly special brand experience: this unique event enables the world of AMG to be experienced by up to around 200 customers in one of 195 AMG Performance Centers. Qualified staff bring customers and those who share an interest in the brand closer to the history of and fascination for all things AMG. The latest AMG High-Performance vehicles are also available for intensive test drives.

* Official photos and details courtesy of Mercedes-AMG GmbH *

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

Posted in beijing, center, mercedes-amg, performance | Leave a comment

The new Mercedes-Benz SL 65 AMG: Effortless superiority and stylish performance

By Adji | Published Tuesday, 20 March 2012

Mercedes-AMG is embarking on the 2012 roadster season in inimitably dynamic style: following on from the recent launch of the SL 63 AMG, the top eight-cylinder model, there now comes the presentation of the new Mercedes-Benz SL 65 AMG, the V12 roadster in the line-up from the Stuttgart-based manufacturer. The AMG 6.0-litre V12 "biturbo" (twin-turbocharged) engine develops a maximum output of 463 kW (630 hp) and maximum torque of 1000 newton metres. The result: exceptional performance, impressive power delivery and effortlessly superior dynamics. As with the SLS AMG super sports car, the use of an all-aluminium bodyshell results in a drastic reduction in weight. The new SL 65 AMG is some 170 kilograms lighter than before. The expressive front section is dominated by the new "twin blade" radiator grille and the front apron's lower cross strut in high-sheen chrome.

"The combination of exclusive V12 dynamic performance and a refined roadster driving experience was already the defining attribute of the predecessor model. We are convinced that, with the new SL 65 AMG, we have developed an incomparably exciting high-performance vehicle for the small, but loyal community of fans", says Ola Källenius, CEO of Mercedes-AMG GmbH.

An important aspect of the new model is the intelligent lightweight construction which also contributes to reducing the fuel consumption. At 11.6 litres per 100 kilometres (NEDC combined) it represents a saving of 2.4 litres or 17 percent compared with the previous SL 65 AMG and simultaneously establishes a new benchmark in the twelve-cylinder petrol engine segment. A major role in the reduced fuel consumption figures is played by the AMG SPEEDSHIFT PLUS 7G-TRONIC transmission, the ECO start/stop‑function, in-engine measures to optimise efficiency and alternator management. Despite the significantly reduced fuel consumption, the maximum output of the AMG V12 6-litre biturbo engine is up from 450 kW (612 hp) to 463 kW (630 hp). The maximum torque is 1000 newton metres.

The unrivalled performance figures of the new SL 65 AMG translate into an exceptional driving experience: acceleration from 0 to 100 km/h takes 4 seconds with the 200 km/h mark attained after just 11.8 seconds. The top speed is 250 km/h (electronically limited). As well as offering stunning acceleration, the AMG twelve-cylinder biturbo engine impresses with its smooth running characteristics and its distinctive AMG V12 sound. It is a performance that reconciles effortless superiority and stylishness to perfection.

The key data at a glance:

AMG 6-litre V12 biturbo engine with new technology

The AMG 6-litre V12 biturbo engine with the designation M 279 is based on the M 275 engine used previously and has been comprehensively revised for the new SL 65 AMG. New exhaust gas turbochargers with an increased spiral cross-section, new manifolds and wastegate ducts with optimised flow characteristics increase the engine output by 13 kW (18 hp). The multi-spark ignition with twelve double ignition coils not only results in smoother running, but also enables even more effective combustion in combination with a new engine management system with higher performance and optimised cylinder heads. The resulting reduction in exhaust emissions is also due to a large extent to the optimised catalytic converter system. The newly developed AMG sports exhaust system, which has a pipe layout with enhanced flow characteristics, is 3.2 kilograms lighter as a result of a reduction in the wall thickness.

But it is not just the inner qualities of the AMG 6-litre V12 biturbo engine that impress. The powerplant's looks are as inspiring as its performance: the high-quality carbon-fibre and aluminium engine cover reflects the exceptional character of the powerful twelve-cylinder unit.

New: AMG SPEEDSHIFT PLUS 7G-TRONIC

For the first time AMG has combined the 6-litre V12 biturbo engine with the AMG SPEEDSHIFT PLUS 7G‑TRONIC. The seven-speed automatic transmission with its wide gear ratio spread enables a significantly lower engine speed and helps to reduce fuel consumption. A new fuel economy torque converter, bearings designed for reduced friction loss and the transmission-oil thermal management system are responsible for a further increase in the efficiency of the power transmission system.

The AMG SPEEDSHIFT PLUS 7G‑TRONIC has four different driving modes – Controlled Efficiency (C), Sport (S), Sport plus (S+) and Manual (M) – which can be selected at the push of a button on the centre console. In "C" mode the ECO start/stop function is permanently active. The compelling, dynamic character of the driving experience is made all the more vivid by the automatic double-declutching function during downshifts and through the brief, precisely defined interruption of ignition and fuel injection during upshifts under full load; the latter functionality has the additional benefit of reducing the shift times.

Intelligent lightweight construction with all-aluminium bodyshell and carbon fibre

Compared with the predecessor model's steel design, the all-aluminium bodyshell of the new SL 65 AMG delivers a significant weight saving of around 110 kilograms as well as superior rigidity, safety and comfort. Intelligent lightweight construction also means that the components have been optimised in line with their specific purpose. Various types of processing are used for the aluminium components, for instance, which are produced as permanent mould castings or vacuum die castings before being processed into extruded sections or used in the form of sheet aluminium with varying wall thicknesses. The result is high rigidity, high safety and improved vibration characteristics. For the cover behind the tank, the designers use even lighter magnesium material in certain areas. High-strength steel tubes are integrated into the A-pillars for safety reasons.

The boot lid helps to further trim the weight. For the first time on a volume-produced model, the inner support is made from lightweight carbon-fibre composite. The extremely rigid carbon-fibre component is bonded to the plastic outer shell, resulting in a weight saving of five kilograms compared with a conventional boot lid – an innovative solution that is being pioneered with the AMG SL models. This raft of innovative lightweight-design measures means that, at an EC kerb weight of 1950 kilograms, the new SL 65 AMG is 170 kilograms lighter than the model it replaces.

AMG sports suspension based on Active Body Control

Mercedes-AMG also makes systematic use of lightweight construction principles for the suspension. The steering knuckles and spring links of the 4-link front suspension and almost all of the multi-link independent rear suspension components are made of aluminium. Both the vehicle's handling agility and the response of the spring and damper components are enhanced by the reduction in unsprung masses. Like the predecessor model, the new SL 65 AMG is equipped as standard with the ABC active suspension system. The AMG sports suspension based on Active Body Control fitted in the eight-cylinder SL 63 AMG has been enhanced and its setup optimised for this new top-of-the-range model.

Driving dynamics and performance were the key objectives during the design, development and testing phases. It is possible to choose between two suspension settings at the touch of a button: distinctly sporty characteristics with reduced roll angles and firm body damping ("Sport") or a mode for high comfort on long journeys ("Comfort"). More negative camber on both axles and fully revised elastokinematics result in greater agility and faster cornering speeds.

New electromechanical AMG speed-sensitive sports steering

Equipped with the newly developed electro-mechanical AMG speed-sensitive sports steering, the V12 top model impresses with high dynamic qualities and eloquent feedback at the critical limits. The steering has a constant, more direct ratio and variable power assistance which adjusts in line with the suspension mode. Further standard equipment includes 3-stage ESP®, a speciality exclusive to AMG with "SPORT Handling" mode for particularly keen drivers, and an AMG rear axle differential which helps ensure that the phenomenal engine output is put down on the road as effectively as possible.

All the qualities expected of an AMG high-performance braking system – excellent deceleration characteristics, optimum sensitivity and high resistance to fading – are delivered to perfection by the newly developed brake system of the SL 65 AMG. It features 390 x 36 mm compound discs with six-piston fixed callipers at the front and 360 x 26 mm integral discs with single-piston sliding callipers at the rear. An electric parking brake is fitted as standard. Red-painted callipers, as well as the even more powerful weight-optimised AMG ceramic high-performance compound brake system as seen on the SLS AMG, are available from the AMG Performance Studio as options.

New AMG brand face with two blade-like louvres

The new SL 65 AMG lives up to its stylish and exclusive high-performance roadster claim not only with its engineering but through its looks, too. The SL 65 AMG is the first model to feature the new AMG brand face. The two elements which dominate the form – the radiator grille and the lower cooling air intake – are retained but in reinterpreted form which gives them a more distinctive identity in terms of dynamism and the sense of perceived value they convey. The central styling feature is the new "twin blade" radiator grille in high-sheen chrome. The Mercedes star is mounted on two blade-like louvres whose profile recalls that of an aircraft wing. The more pronounced V-shape of the radiator grille optimises the longitudinal proportions of the vehicle and so adds even greater visual emphasis to the attributes of aerodynamics and purism.

Below the "twin blade" radiator grille, the stylised "A", a characteristic feature of AMG vehicles, is retained. A gap formed below a fine black fin at the lower edge of the cooling air opening allows an optimum airflow over the cooling modules – a perfect combination of aesthetics and high technology. The lower cross strut in the front apron is finished in high-sheen chrome and is given a perceived sense of depth by the gap above it – a distinctive note which adds the perfect finishing touch to the front of the vehicle. The "twin blade" radiator grille and lower cross strut are the two complementary styling elements which underline the new AMG brand face – a look which will be picked up by the styling of future AMG models and so further increase the recognition value of the AMG performance brand.

The V12 top model is distinguished from the SL 63 AMG through the strategic use of high-sheen chrome highlights: along with the "twin blade" radiator grille and the lower cross strut, the surrounds of the special AMG daytime running lamps as well as the fins on the bonnet and the side of the wings have the same finish. Further characteristic AMG styling cues to be found on the SL 65 AMG include the front apron with large openings for the engine oil, water, charge air and transmission oil coolers, the specially shaped side sill panels, the AMG spoiler lip and the diffuser-look rear apron with a vehicle-colour insert.

In addition to the two special chromed twin tailpipes of the AMG sports exhaust system, the characteristic V12 features include the "V12 BITURBO" legend on the front wings and the AMG 5-spoke light-alloy wheels painted in titanium grey with a high-sheen finish and equipped with 255/35 R 19 and 285/30 R 19 tyres at front and rear respectively. AMG multi-spoke forged light-alloy wheels from the AMG Performance Studio with 255/35 R 19 front tyres and 285/30 R 20 rear tyres reduce the unsprung masses. The forged wheels are also available in matt black with a high-sheen rim flange.

Vario-roof: MAGIC SKY CONTROL as an option

The sixth-generation SL retains the electrohydraulically operated vario-roof which can be retracted to save space, enabling the SL 65 AMG to be transformed into a roadster or a coupé, as the mood takes the driver and depending on the weather, in under 20 seconds. In contrast to the predecessor model, there are two versions to choose from for the new SL: the panoramic vario-roof or the unique panoramic vario-roof with MAGIC SKY CONTROL. The transparency of the latter can be switched to light or dark at the push of a button.

Interior: a feast for all the senses

Inside, too, the SL 65 AMG has exclusive design and equipment features which differentiate it from its eight-cylinder sister model. The electrically adjustable AMG sports seats with single or two-tone upholstery in Exclusive nappa leather with a special AMG diamond pattern are a particular highlight. This distinctive upholstery is also to be found on the door centre panels. Embossed AMG emblems on the seat backrests are standard, as are AIRSCARF neck-level heating, multicontour functionality, seat memory and climatised seats. The designo headlining in leather with partial AMG V12 diamond-design quilting provides the perfect visual and tactile finishing touch.

The design of the cockpit recalls the SLS AMG: the four air vents styled like jet engines, the E-SELECT lever and the AMG DRIVE UNIT are all reminiscent of the super sports car's styling. The choice of exquisite materials and the first-class workmanship which characterise the interior of the SL 65 AMG indulge all the senses. Highlights include the AMG carbon-fibre trim elements, the IWC-design analogue clock, the chromed AMG door sill panels illuminated in white and the AMG Performance steering wheel which is embellished by an AMG logo in the lower metal insert. A speedometer calibrated to 360 km/h in the AMG instrument cluster and the AMG start-up display with an exclusive AMG V12 BITURBO animation hint at the exceptionally dynamic performance of the SL 65 AMG.

The twelve-cylinder roadster has exclusive and comprehensive equipment and appointments to meet just about every requirement (selection):

- AIRSCARF
- Active Parking Assist incl. PARKTRONIC
- ATTENTION ASSIST
- Bang & Olufsen BeoSound AMG high-end surround sound system
- COMAND Online with 6-disc DVD changer
- Anti-theft alarm system
- Frontbass
- Remote-unlocking boot lid incl. power closing for boot lid
- Intelligent Light System ILS
- KEYLESS-GO Convenience package (incl. remote-closing boot lid and HANDS-FREE ACCESS system)
- Convenience telephony
- MAGIC VISION CONTROL
- NECK-PRO head restraints
- Panoramic vario-roof
- PRE-SAFE® system
- Door power closing
- Automatic, pop-up roll-over bars for driver and front passenger

Even more individuality is possible with optional extras from the AMG Performance Studio:

- AMG forged light-alloy wheels
- AMG forged light-alloy wheels, painted matt black, rim flange with a high-sheen finish
- AMG ceramic high-performance compound brake system
- AMG Exterior Carbon package (cross strut in front apron, exterior mirror housings and spoiler lip in genuine carbon fibre)
- AMG Performance Media with telemetry function
- AMG Performance steering wheel in nappa leather/DINAMICA microfibre
- Brake callipers, painted red

The designo range for the SL 65 AMG, available ex factory, offers a wealth of tailor-made individualisation options to cater for practically any requirement. As well as being able to choose between designo magno cashmere white and designo magno alanite grey matt paintwork or designo mocha black and designo graphite metallic paintwork, customers can also opt for an expressive designo zircon red paint finish. There is a range of Exclusive designo leather appointments in eight attractive colours to match these paint finishes. All rounded off perfectly by a choice of designo trim, headlining and seat-belt options.

One of the world's safest roadsters

A crash-optimised aluminium structure, standard-fit PRE-SAFE® system and assistance systems on a par with those of the S-Class make the SL one of the world's safest roadsters. The rigid aluminium bodyshell forms a robust occupant compartment as well as precisely defined deformation zones at the front and rear. If the vehicle rolls over, A-pillars made from a steel-aluminium material mix and two automatic roll-over bars help to protect the occupants.

The restraint systems, including two-stage driver and passenger airbags, have been further enhanced. A headbag covers much of the side head-impact area. An additional thorax airbag in the backrest can protect the upper body in the event of a side impact. Further new standard features for the SL include the Mercedes-Benz-developed NECK-PRO crash-responsive head restraints. An active bonnet and a front end with a large, yielding impact area help ensure pedestrian protection.

The market launch of the new Mercedes-Benz SL 65 AMG will take place in September 2012. The sales price in Germany (incl. 19% VAT) is:

- SL 65 AMG: 236,334 euros

* Official photos and details courtesy of Mercedes-AMG GmbH *

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

Posted in 60SL, efortless, mercedes-amg, mercedes-benz, new, performance, SL 65 AMG, stylish, superiority, the | Leave a comment

SL 63 AMG, SLK 55 AMG and ML 63 AMG: High performance to the power of three

By Adji | Published Tuesday, 6 March 2012

Mercedes-AMG GmbH is offering three new high-performance cars that cater to a broad spectrum of requirements in the shape of the SL 63 AMG, SLK 55 AMG and ML 63 AMG. The two prestigious eight-cylinder roadster models and the mighty SUV distinguish themselves with efficient drive systems, breathtakingly dynamic performance and emotion-charged design.

The stage is set for the new Mercedes-Benz SL 63 AMG. The latest version of the high-performance roadster impresses on several counts: systematic lightweight construction, increased output and enhanced driving dynamics, all combined with a 30 percent reduction in fuel consumption and emissions. Thanks to an all-aluminium bodyshell, similar to that of the SLS AMG supercar, the vehicle has shed 125 kilograms. With a kerb weight of 1845 kilograms and an output of 395 kW (537 hp) or 415 kW (564 hp), the new model boasts the perfect ingredients for unparalleled dynamism and a sublime driving experience that is truly unique.

A further boost in performance comes courtesy of a winning combination: a further improved AMG sports suspension based on Active Body Control, new AMG speed-sensitive sports steering, the AMG high-performance compound braking system and the AMG SPEEDSHIFT MCT 7-speed sports transmission. An enticing mix of stylish design, extensive standard equipment and a high level of safety.

Supreme performance and high efficiency: the SL 63 AMG is available with a choice of two power ratings for the first time. The AMG 5.5-litre V8 biturbo engine delivers 395 kW (537 hp) and 800 Newton metres of torque. If the AMG Performance package is specified, drivers will have 415 kW (564 hp) and 900 Newton metres at their disposal – more power than any other competitor in this segment. The result is phenomenal performance, as underlined by the acceleration times from 0 to 100 km/h in 4.3 or 4.2 seconds and to 200 km/h in 12.9 or 12.6 seconds respectively. Top speed is electronically limited to 250 km/h, although this increases to 300 km/h (likewise electronically limited) with the AMG Performance package on board. NEDC combined consumption comes in at 9.9 litres per 100 kilometres for both power ratings – a full 4.2 litres or 30 percent less than for the outgoing model.

The eight-cylinder powerplant with the abbreviation M157 features a combination of innovative high-tech components for high power output and scintillating power delivery on the one hand and remarkably low fuel consumption on the other. Besides spray-guided direct petrol injection, the engine features an all-aluminium crankcase, twin turbochargers, four valves per cylinder with camshaft adjustment, air-to-water intercooling, generator management and an ECO start/stop function. The weight-optimised AMG sports exhaust system with two sets of chromed twin tailpipes produces a distinctive soundtrack.

Intelligent lightweight construction with aluminium bodyshell and carbon fibre

Intelligent lightweight construction is one of the major factors behind the low fuel consumption figures. The SL 63 AMG is built around a lightweight all-aluminium bodyshell similar to that of the SLS AMG supercar. Compared to the outgoing model, this design not only delivers a significant weight saving of around 110 kilograms, it also greatly enhances rigidity, safety and comfort. The boot lid helps to further trim the weight. For the first time on a volume-produced model, the inner support is made from lightweight carbon-fibre composite. The extremely rigid carbon-fibre component is bonded to the plastic outer shell, resulting in a weight saving of five kilograms compared to a conventional boot lid.

AMG sports suspension based on Active Body Control

The lightweight design measures are not just limited to the body of the SL 63 AMG, however, as the steering knuckles and spring links on the four-link front suspension and almost all of the multi-link independent rear suspension's wheel location components are made of aluminium. The reduction in unsprung masses enhances both agility and the response characteristics of the spring-and-damper units.

Mercedes-AMG has retained the ABC active suspension and damper system: the new SL 63 AMG is equipped as standard with the AMG sports suspension based on Active Body Control, but in a further improved version. Exceptionally sporty characteristics with reduced roll angles and firm body damping ("Sport") or a more comfort-oriented setting for a high level of comfort on long journeys ("Comfort") can be selected at the push of a button. This together with the new electromechanical AMG speed-sensitive sports steering endows the flagship AMG model with fleet-footed, agile cornering and exceptional feedback at the limits of performance. The steering has a constant, more direct ratio, together with variable power assistance that adjusts depending on the suspension setting.

Power transmission can likewise be adapted to specific requirements, as the AMG SPEEDSHIFT MCT 7-speed sports transmission has four modes to select from: "C" (Controlled Efficiency), "S" (Sport), "S+" (Sport plus) and "M" (Manual). In "C" mode, the ECO start/stop function is active at all times and switches off the eight-cylinder engine when the vehicle is stopped. Meanwhile, the RACE START function allows lightning quick acceleration from a standing start.

The brakes are designed to deliver maximum performance too: besides the newly developed AMG high-performance composite braking system, there is also the alternative of the AMG ceramic high-performance composite braking system familiar from the SLS AMG. The SL 63 AMG leaves the factory fitted with AMG five-twin-spoke light-alloy wheels painted titanium grey with a high-sheen finish and shod with tyres size 255/35 R 19 at the front and 285/30 R 19 at the rear. AMG multi-spoke forged wheels from the AMG Performance Studio with 255/35 R 19 front and 285/30 R 20 rear tyres help to reduce the unsprung masses. They are also available in matt black including a rim flange with a high-sheen finish.

Design: stylish, supreme, dynamic

The SL 63 AMG is the latest addition to the AMG roadster family and displays the hallmark styling elements of a supreme high-performance car from Affalterbach: the dynamic, distinctive AMG bodystyling comprises the front apron with large cooling air intakes, AMG-specific LED daytime running lamps and a lower cross strut in silver chrome. Among the particularly eye-catching features are the new AMG radiator grille with a double louvre in silver chrome, the side sill panels and the "V8 BITURBO" logos on the vent grilles with fins in silver chrome. At the rear, the AMG spoiler lip, the two chromed twin tailpipes of the AMG sports exhaust system and the diffuser-style rear apron with body-coloured insert draw the design to a fitting conclusion.

The SL 63 AMG interior is likewise inspired by the SLS AMG and offers a feast for all the senses: the four air vents styled like jet engines, the E-SELECT lever and the AMG DRIVE UNIT are all reminiscent of the supercar's styling. Standard equipment includes AMG sports seats in single-tone or two-tone nappa leather with their own V8 seat upholstery layout and AMG badges in the seat backrests, a multicontour function and seat heating, as well as AMG carbon-fibre trim, AMG illuminated door sill panels, ambient lighting and an IWC-design analogue clock. One of the stand-out details on the AMG Performance steering wheel is the AMG logo in the lower metal insert. The sportily designed AMG instrument cluster provides a wealth of information with its TFT colour monitor, AMG start-up display, AMG main menu and RACETIMER. Outstanding material quality and high-calibre workmanship underline the attention to detail paid by the Mercedes and AMG experts.

SLK 55 AMG: top figures in all disciplines

The Mercedes-Benz SLK 55 AMG is the most powerful SLK of all time. Its newly developed naturally aspirated AMG 5.5-litre V8 engine with cylinder shut-off system combines ultimate performance with minimised fuel consumption. With a maximum output of 310 kW (422 hp) and peak torque of 540 Newton metres, the SLK 55 AMG outperforms all of its direct competitors. The SLK 55 AMG accelerates from zero to 100 km/h in 4.6 seconds, and reaches a top speed of 250 km/h (electronically limited). Its fuel consumption of 8.4 litres per 100 kilometres (NEDC combined) and CO2 emissions of 195 grams per kilometre are some 30 percent lower than the figures for its predecessor.

Exclusive combination of advanced technologies

The high-tech M 152 powerpack enthrals with an unrivalled combination of advanced technologies. No other petrol engine features direct injection at a pressure of 200 bar, spray-guided combustion and piezoelectric injectors, all in conjunction with map-controlled cylinder shut-off, an all-aluminium crankcase honed using a special "spectacle" technique, four valves per cylinder with continuous camshaft adjustment, a high compression ratio of 12.6:1, ECO stop/start function and generator management – while revving to a maximum speed of over 7000 rpm. All of these measures result in an optimum efficiency factor, which is a precondition for high fuel efficiency and low exhaust emissions.

Borrowed from Formula 1: AMG Cylinder Management cylinder shut-off system

Engine efficiency is significantly improved in particular by the AMG Cylinder Management cylinder shut-off system that has been newly developed by Mercedes-AMG: under partial load conditions, cylinders two, three, five and eight are shut off, resulting in considerable fuel savings. This technology is employed in similar form in the approx. 750 hp V8 engines used in Formula 1. The cylinder shut-off function is available over a wide engine speed range from 800 to 3600 rpm if the driver has selected transmission mode "C" - Controlled Efficiency. The ECO start/stop function and generator management further contribute to the low fuel consumption figures. For the first time, AMG is using a sports exhaust system featuring an exhaust flap on each side. This technology resolves the conflict of objectives between producing an emotion-stirring sound when driving in a sporty manner and a more discreet engine tone in the partial load range.

Perfect combination: highly dynamic driving and pleasurable cruising

The AMG sports suspension with Torque Vectoring Brakes and AMG Direct-Steer system provides remarkable lateral dynamics and agile handling, together with the comfort on long journeys that Mercedes is renowned for. The AMG Direct-Steer system is the perfect complement to the Torque Vectoring Brakes: compared with standard steering, it enhances handling and agility while also reducing the effort required when parking.

AMG five-spoke light-alloy wheels painted in titanium grey with a high-sheen finish, size 8 x 18 (front) and 9 x 18 (rear), are shod with 235/40 R 18 and 255/35 R 18 wide-base tyres respectively. Alternatively, customers have the choice of two further design variants from the AMG Performance Studio: AMG multi-spoke light-alloy wheels painted in either a titanium grey or matt black finish. The AMG high-performance braking system stands out for its outstanding responsiveness, short stopping distances and excellent fade resistance.

The optionally available AMG Handling package injects the SLK 55 AMG with even greater sportiness. It comprises an AMG Performance suspension with stiffer tuning, an AMG rear-axle differential lock, composite brake discs at the front and a three-spoke AMG Performance steering wheel in nappa leather with Alcantara® inserts in the grip areas.

Unmistakable: uniquely styled design and appointments

Classic roadster proportions with typical AMG design traits as well as a hint of SLS AMG – that's how the SLK 55 AMG can be summed up visually. The new AMG front apron has large air intakes and AMG-specific LED‑ daytime running lamps. Inspired by the SLS AMG supercar, the wide radiator grille features a large, centrally positioned Mercedes star. On the SLK 55 AMG, the louvres in the radiator grille and the front apron's cross strut are painted in a high-gloss black finish. Headlamps with dark edging and darkened tail lights also come as standard on the top-of-the-range V8 model. Further styling highlights include the AMG rear apron with black diffuser insert, the AMG sports exhaust system with two chromed twin tailpipes and the spoiler lip on the boot lid.

The interior design is likewise reminiscent of the SLS AMG Roadster: the four air vents in the style of jet engines evoke associations with the supercar, as does the centre console finished in brushed aluminium. The AMG Performance steering wheel, with its flattened top and bottom sections, also boasts metal trim, aluminium shift paddles and grip areas wrapped in perforated leather. The AMG sports seats with their individual seat upholstery layout come as standard with combined ARTICO man-made leather/black fabric upholstery and high-quality AMG badges in the backrests.

ML 63 AMG: efficiency and superlative performance

The new Mercedes-Benz ML 63 AMG stands for efficiency and performance, exclusivity and a superlative driving experience. Burning 11.8 litres of fuel per 100 kilometres (NEDC combined, 276 g CO2/km), the high-performance SUV undercuts its predecessor by 28 percent. The basis for the low fuel consumption and top-class performance is provided by the AMG 5.5-litre V8 biturbo engine, featuring spray-guided direct petrol injection with piezoelectric injectors, ECO start/stop system, an all-aluminium crankcase, four valves per cylinder with camshaft adjustment, air-to-water intercooling and generator management. The eight-cylinder unit extracts a maximum power output of 386 kW (525 hp) and 700 Newton metres of torque from its displacement of 5461 cc. In conjunction with the AMG Performance package, these figures rise to 410 kW(557 hp) and 760 Newton metres. Both variants of the ML 63 AMG deliver sports car-like performance: the sprint from 0 to 100 km/h takes 4.8 seconds and 4.7 seconds respectively, while top speed stands at 250 km/h (electronically limited).

Efficient and variable: AMG SPEEDSHIFT PLUS 7G-TRONIC

Power transmission to all four permanently driven wheels is handled by the AMG SPEEDSHIFT PLUS 7G-TRONIC. Featuring three modes and an automatic double-declutching function for downshifting, this seven-speed automatic transmission is fascinatingly versatile. In "Controlled Efficiency" (C) mode, the ECO start/stop function is active, shutting down the eight-cylinder engine whenever the vehicle is stopped.

As previously, Mercedes-AMG deploys a specially designed transfer case for the 4MATIC permanent all-wheel drive, which distributes the drive power to the front and rear axle at a ratio of 40 : 60 in the interests of dynamic handling. The AMG RIDE CONTROL sports suspension with AIRMATIC package – consisting of air suspension, special damper struts, automatic level control and Adaptive Damping System (ADS) – is combined for the first time with the ACTIVE CURVE SYSTEM for active roll stabilisation. This system, which comes as standard, employs active anti-roll bars on the front and rear axles to reduce the body's roll angle during cornering. Apart from enhanced agility and driving pleasure, the system has the additional effect of increasing handling stability and therefore safety, particularly at higher speeds.

The electromechanical AMG speed-sensitive sports steering varies the power assistance depending on the vehicle's speed and also helps to save fuel. The AMG high-performance braking system provides for the shortest possible braking distances and high fade resistance. The ML 63 AMG rides as standard on AMG 5-spoke light-alloy wheels measuring 9 x 20, painted titanium grey with a high-sheen finish and fitted with size 265/45 R 20 tyres. Tyres in 295/35 R 21 format on 10 x 21 AMG light-alloy wheels are optionally available.

Specific AMG bodystyling with trim in matt silver chrome

The design of the new ML 63 AMG exudes self-confidence, athleticism and power. Under the radiator grille with louvres painted in high-gloss black and the Mercedes star in the centre is a large cooling air intake. Fitted at the bottom of the AMG front apron is a trim strip in matt silver chrome, which lends the front a wider appearance while harmonising with the surrounds of the daytime running lamps in the side cooling air intakes. Another eye-catching feature is the AMG rear apron with its simulated black air outlet openings and trim strip in matt silver chrome. In contrast to the other M-Class variants, the ML 63 AMG features two sets of visible chromed twin tailpipes.

High-class, sporty interior

A sporty character and supreme quality define the interior of the high-performance SUV from AMG. This is embodied in the electrically adjustable AMG sports seats offering pronounced lateral support just as much as in the four-spoke AMG Performance steering wheel. The standard leather upholstery includes contrasting double topstitching as well as AMG badges in the backrests of the front seats and the outer rear seats.