Showing posts with label ambassador. Show all posts

Former DTM driver becomes AMG brand ambassador: Maro Engel becomes a new instructor at the AMG Driving Academy

By | Published Wednesday, 9 May 2012

The former DTM driver Maro Engel has become a new AMG brand ambassador with immediate effect. Additional duties performed by the 26-year-old driver will include acting as an instructor for the AMG Driving Academy, as well as providing support to selected SLS AMG GT3 customer teams.

SLS AMG GT3 customer teams can book Maro Engel for test or racing sessions as part of the driver support programme from AMG Customer Sports and can therefore draw on his great know-how as a racing driver. Maro Engel will be supporting his colleagues Bernd Schneider and Thomas Jäger, who have accompanied the SLS AMG GT3 throughout its entire development and testing programme and are also available for customer team bookings. 

In his new role for Mercedes-AMG, Engel will be on hand as a point of contact at press and customer events. As a new member of the AMG Driving Academy's team of instructors, he will also be actively involved on location at race tracks. Here too, he will join forces with Bernd Schneider and Thomas Jäger, who belong to the AMG Driving Academy's core team, along with Bernd Mayländer (driver of the official F1™ Safety Car), Karl Wendlinger and Susie Wolff (DTM driver for Mercedes-Benz).

According to Maro Engel: "I am looking forward to some new and exciting roles with AMG. As a brand ambassador and instructor, I will pass on my motorsports know-how to customers of the AMG Driving Academy. And as part of the driver support team at AMG customer sports events in particular, I am also looking forward to passing on my four years of experience as a Mercedes-Benz DTM driver to AMG customer teams, as well as being able to climb into the cockpit of the SLS AMG GT3 myself."

According to Ola Källenius, Chairman of Mercedes-AMG GmbH: "With Maro Engel, Bernd Schneider, Karl Wendlinger, David Coulthard and of course Susie Wolff too, we have a core international team of active and former racing drivers to represent AMG both on and off the race track. Our AMG brand ambassadors are able to combine an appealing mix of competence and approachability. And it's not only the AMG Driving Academy which will benefit from the know-how of Maro Engel, as the SLS AMG GT3 customer teams will benefit too."

Four years of DTM experience with Mercedes-Benz and Formula 3 runner‑up

Like many racing drivers, Maro Engel also started his racing career in the world of karting (1996 - 2000). In 2001 he drove in his first formula racing series. After two years in Formula BMW, Munich-born Engel graduated to the Formula 3 Euro Series in 2003. In 2005 he switched to the Italian Formula 3000 Championship, finishing in seventh place overall. In 2006 and 2007, Engel competed in the fiercely contested British Formula 3 International Championship. He ended the 2007 season in second place overall, with three victories, eight podium positions and four pole positions under his belt. In the three years between 2008 and 2011, Maro Engel drove for Mercedes-Benz in the DTM.


* Official photos and details courtesy of Mercedes-AMG GmbH *

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

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Former Formula 1 driver becomes AMG brand ambassador: Karl Wendlinger is a new instructor at the AMG Driving Academy

By | Published Thursday, 23 February 2012

Racing driver Karl Wendlinger (Austria) is now part of the Mercedes-AMG team. The 43 year-old will be on hand at AMG events as a new AMG brand ambassador, alongside DTM championship record holder Bernd Schneider and David Coulthard. Karl Wendlinger will also be bolstering the team at the AMG Driving Academy as an instructor and supporting the SLS AMG GT3 Customer Sport teams.


SLS AMG GT3 customer teams can book Karl Wendlinger for test or racing sessions as part of the driver support programme from AMG Customer Sports and draw on his great knowledge as a sports car expert. The 43 year-old will be supporting his colleagues Bernd Schneider and Thomas Jäger, who have accompanied the SLS AMG GT3 throughout its entire development and testing programme. Jäger has been working as a coordinator for AMG Customer Sports since 2010.

In his new role for Mercedes-AMG, Karl Wendlinger will be on hand as a point of contact at press and customer events. As a new member of the AMG Driving Academy's team of instructors, he will also be on location at race tracks. Here too, he will join forces with Bernd Schneider and Thomas Jäger, who belong to the AMG Driving Academy's core team, along with Bernd Mayländer (driver of the official F1™ Safety Car).

Return to the Mercedes fold

For Karl Wendlinger, this collaboration marks a return to the Mercedes fold: from 1990 to 1991 the Austrian was a member of the Mercedes junior team competing in the sports car world championship along with Michael Schumacher and Heinz-Harald Frentzen. In 1991 he switched to Formula 1. In 1994, Wendlinger raced for the Sauber-Mercedes team alongside Heinz-Harald Frentzen. "I'm happy to be returning to the Mercedes family," says Karl Wendlinger. "I'm looking forward to many joint projects with AMG. I'm relishing the opportunity to work alongside Bernd Schneider, Thomas Jäger and David Coulthard at selected AMG events."

"We are proud to welcome such a successful racing driver as Karl Wendlinger to the AMG team," says Ola Källenius, Chairman of Mercedes-AMG GmbH. "Karl Wendlinger is the likeable sort of character with whom people are keen to talk at our AMG events. His comprehensive technical knowledge and driving expertise will also be a boon to the AMG Driving Academy and the SLS AMG GT3 customer teams."

Successful career in sports car racing

Karl Wendlinger's motor sport career began in go-carting at the age of 14. In 1989 he won the German Formula 3 Championship. He subsequently competed in the DTM, Formula 3000 and the 24-hour Le Mansrace. After retiring from Formula 1, Karl Wendlinger raced in various touring and sports car series. His most outstanding successes on the race track include winning the FIA GT Championship (1999), 1st place in the 24-hour Le Mans race in the GTS-Class (in the same year), overall victory in the 24-hour Daytona racein 2000 and 2nd place in the 24-hour Nürburgring race (2003). Karl Wendlinger raced for various teams in the FIA GT Championship from 2004 to 2011. In 2007 he was runner-up with Jetalliance Racing.
* Official photos and details courtesy of Mercedes-AMG GmbH *

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

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Mercedes-Benz Announces Adam Scott Mercedes-Benz Golf International Brand Ambassador

By | Published Friday, 20 January 2012

Mercedes-Benz, the German car manufacturer, is delighted to announce the appointment of Australian professional golfer, Adam Scott, as its new international golf brand ambassador. The 31 year-old Australian has had a hugely successful year, including his best finish at a Major championship when he finished in tied second place at The Masters in Augusta. He also triumphed at the 2011 WGC-Bridgestone International, earning him his first career World Golf Championship.


The Australian is currently ranked 10th in the Official World Golf Rankings. The association with Mercedes-Benz will begin in January 2012, and will entail global TV advertising, global print advertising, international PR and social media.

Scott commented: “It’s a real honour to be involved with Mercedes-Benz – a brand with a reputation which is second to none, and whose values mirror those of golf. The company is a huge supporter of the sport around the globe, partnering three major tournaments; The Masters, The Open, and The USPGA Championship as international automobile partner. Its involvement also impacts the amateur game with The MercedesTrophy, a tournament in its 22nd year, which attracts 60,000 amateur golfers from over 60 countries annually.”

Scott continued: “It’s great to be part of a brand that is extensively engaged not only in the world of golf but also other platforms that fit so well with my personal interests. Its motorsport activities are a given, but its sponsorship of Fashion Weeks across the world are fantastic.”

Mercedes-Benz Global Marketing Director, Lüder Fromm, commented: “I’m delighted to welcome Adam Scott to the Mercedes-Benz family – our values of fascination, perfection and responsibility fit perfectly with Adam’s own principles. He has had such a great year, and we believe that he will be a valuable asset to the Mercedes-Benz golf. He’s a new breed of golfer who embodies Mercedes-Benz values both on and off the course – the best or nothing.”
Credits: Daimler AG

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

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Novak Djokovic becomes brand ambassador of Mercedes-Benz in Serbia and Montenegro

By | Published Tuesday, 27 September 2011


Mercedes-Benz Serbia and Montenegro signed a contract with the best tennis player of the world, the untouchable Novak Djokovic. After winning numerous tournaments and rewriting the history of the Serbian and world tennis, the best tennis player of the world and the most popular sportsman of Serbia became the brand ambassador of Mercedes Benz on the territory of Serbia and Montenegro this autumn. The contract undertakes to use the image and appearance of Novak Djokovic.


This cooperation was desirable and expected by Mercedes-Benz since the Serbia Open, as Mercedes-Benz was the official vehicle of the tournament.

Under its motto “The best or nothing”, Mercedes-Benz wanted only the best one to fill the role of the ambassador. ”We are more than happy that Novak Djokovic became the ambassador of our brand, especially in this year as Mercedes-Benz and the whole world are celebrating a big anniversary of the patenting of the first car in the world. Novak's appearance and tennis skills are fully representing all the values that Mercedes-Benz is underlying. We sincerely believe that this is only the beginning of a successful cooperation", said CEO of Mercedes-Benz for Serbia and Montenegro, Andreas Binder.

„I am pleased that we have achieved this partnership. This year is the best year of my career and I also know that this is specially significant for Mercedes. My family and I love Mercedes-Benz, which is the undisputed leader in the automotive industry, it has a fascinating history and unsurpassed technology and the character. I am pleased that this cooperation has been achieved in such a special year for both sides, "said Novak Djokovic.

On behalf of Mercedes Benz SCG the contract was signed by Mr. Andreas Binder, CEO MBSCG. In addition to Novak Djokovic the contract was also signed by Srdjan Djokovic, his legal representative and father.


Source: Daimler AG

Copyright © 2011, Mercedes-Benz-Blog. All rights reserved.

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