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Mercedes-Benz wins prestigious 'red dot design award' for Unimog study
The Mercedes-Benz Commercial Vehicles division is delighted to have won an unusual award: the prestigious “red dot award design concept” in Singapore went to the Unimog design concept. The “Best of Best” award went to the study presented this summer on the off-road special-purpose vehicle. The jury recognised that good ideas need to be combined with a good design to make a model successful on the market. As a top professional design competition, this award enjoys a high international reputation. Companies, institutions, research centres and design studios all take part. The winners in the different categories are selected from a total of over 3,000 project submissions. On 25 November, Kai Sieber, Head of Design Mercedes-Benz Commercial Vehicles, accepted the award in Singapore.
A glimpse of the design idiom of the future
The design study caused quite a stir at the celebrations this summer to mark the 60th anniversary of the Unimog. It gives a glimpse of the design idiom of the future for commercial vehicle design at Mercedes-Benz, which will have a close connection with the legendary Unimog’s design features. The study thus links the past and the future, emphasising the standard, familiar unique selling propositions of the Unimog, such as high ground clearance, coiled springs (these are retained all in red) and the frame design, while at the same time incorporating some design elements of the future. In this instance, the chunky bonnet reflects the typical Mercedes-Benz lines. The mudguards are just a few sparsely drawn lines, and the overall look of the concept creates its own individual dynamics. The colour selection is also no accident. The first Unimog was green, and this has remained a very popular colour with Unimog owners right up to the present day. However, the shade of green of the design study takes its inspiration from the arrow poison frog, a rare amphibian species which, like the Unimog, can be found both on land and in water. The wheels, which in line with the Unimog design are all of equal size, feature striking and movable five-star aluminium rims, and the headlights bundle the light rather like stage lighting, giving the Unimog an all-round striking appearance.
The design concept is not intended as the prototype for a future Unimog generation, although certain details could certainly be incorporated in future. The design study continues the development history of the Unimog, displaying a highly innovative character and an exceptional degree of flexibility, just like the series production Unimog in its many applications around the world.
60 years of Mercedes-Benz Unimog – the success of an idea
Over the last twelve months, the Unimog has celebrated two important anniversaries: 60 years ago, on 3 June 1951, the first Mercedes-Benz Unimog was built in Gaggenau, and in December 2010, the 10,000th unit of the U 300/U 400/U 500 series rolled off the production line at the Mercedes-Benz plant in Wörth. A unique vehicle design was born, with a high level of cross-country capability, thanks to its all-wheel drive system, and a high speed capability on the roads. Since then, apart from winter and maintenance operations, and also municipal applications, the Unimog has proved its worth in many other areas, such as forest fire-fighting, road/rail uses, disaster management and rescue services.
Over 380,000 units of the Unimog (the name comes from the German for “Universally Applicable Motorized Implement”) have been built over the last 60 years; the model was manufactured at the Gaggenau plant until 2002, after which production was relocated to the truck plant in Wörth.
Source: Daimler AG
Copyright © 2011, Mercedes-Benz-Blog. All rights reserved.
A glimpse of the design idiom of the future
The design study caused quite a stir at the celebrations this summer to mark the 60th anniversary of the Unimog. It gives a glimpse of the design idiom of the future for commercial vehicle design at Mercedes-Benz, which will have a close connection with the legendary Unimog’s design features. The study thus links the past and the future, emphasising the standard, familiar unique selling propositions of the Unimog, such as high ground clearance, coiled springs (these are retained all in red) and the frame design, while at the same time incorporating some design elements of the future. In this instance, the chunky bonnet reflects the typical Mercedes-Benz lines. The mudguards are just a few sparsely drawn lines, and the overall look of the concept creates its own individual dynamics. The colour selection is also no accident. The first Unimog was green, and this has remained a very popular colour with Unimog owners right up to the present day. However, the shade of green of the design study takes its inspiration from the arrow poison frog, a rare amphibian species which, like the Unimog, can be found both on land and in water. The wheels, which in line with the Unimog design are all of equal size, feature striking and movable five-star aluminium rims, and the headlights bundle the light rather like stage lighting, giving the Unimog an all-round striking appearance.
The design concept is not intended as the prototype for a future Unimog generation, although certain details could certainly be incorporated in future. The design study continues the development history of the Unimog, displaying a highly innovative character and an exceptional degree of flexibility, just like the series production Unimog in its many applications around the world.
60 years of Mercedes-Benz Unimog – the success of an idea
Over the last twelve months, the Unimog has celebrated two important anniversaries: 60 years ago, on 3 June 1951, the first Mercedes-Benz Unimog was built in Gaggenau, and in December 2010, the 10,000th unit of the U 300/U 400/U 500 series rolled off the production line at the Mercedes-Benz plant in Wörth. A unique vehicle design was born, with a high level of cross-country capability, thanks to its all-wheel drive system, and a high speed capability on the roads. Since then, apart from winter and maintenance operations, and also municipal applications, the Unimog has proved its worth in many other areas, such as forest fire-fighting, road/rail uses, disaster management and rescue services.
Over 380,000 units of the Unimog (the name comes from the German for “Universally Applicable Motorized Implement”) have been built over the last 60 years; the model was manufactured at the Gaggenau plant until 2002, after which production was relocated to the truck plant in Wörth.
Source: Daimler AG
Copyright © 2011, Mercedes-Benz-Blog. All rights reserved.

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Mercedes-Benz is once again Germany’s strongest brand in the ADAC AutomarxX study
OFFICIAL PRESS RELEASE
- Mercedes-Benz takes first place in the Safety category and overall
- Significant improvement in the CO2-ranking: Star brand moves up 11 places
- Mercedes-Benz the most successful brand since the introduction of AutomarxX, capturing first place a total of 13 times
Stuttgart, Germany, May 26, 2011 – Mercedes-Benz has once again defended the top position in the ADAC AutomarxX study, making it Germany’s strongest automotive brand. Mercedes-Benz is the most successful brand since AutomarxX was introduced in 2001, capturing first place a total of 13 times and beating its competitors in more than half of all the rankings. The ADAC AutomarxX study assesses the automotive brands sold in Germany in six categories: Brand Image, Market Strength, Customer Satisfaction, Product Strength/Vehicle Quality, Environment, and Safety. The results reflect the current capabilities of all automakers that are of relevance in Germany. A winner is ascertained for each category and out of this the overall winner is determined.
“We’re very pleased that we once again are ranked first in the ADAC AutomarxX study,” says Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars. “The result confirms our ambition to deliver our customers the very best. Our first place finish demonstrates that Mercedes-Benz continues to be the strongest brand. This also includes Mercedes-Benz being a pioneer in the development of active and passive safety systems. We also want to set benchmarks when it comes to continuous improvement of our vehicles’ efficiency. The significant improvement in the CO2-ranking shows we are successful in this as well.”
Taking the number four slot, Mercedes-Benz moved up 11 places in the CO2-ranking, far ahead of its competitors in the premium segment. The improvement was mainly due to the introduction of new, highly efficient engine variants in high-volume models such as the new-generation C-Class. The new engines, the enhanced 7G TRONIC PLUS automatic transmission, and the ECO start-stop function reduce fuel consumption by up to 31 percent compared to the figure for the predecessor model.
The main factors in the Safety category are availability of active and passive safety systems and the fact that the systems are fitted as standard. The new-generation C-Class, for example, impresses not only as a result of its greater efficiency, but also because of its many new assistance systems. Thanks to features ranging from the ATTENTION ASSIST fatigue detection system to DISTRONIC PLUS proximity control, the C-Class reaches a new level of safety.
The evaluation for the Brand Image category incorporates the results of the ADAC Motorwelt image survey of 4,000 German respondents as well as an assessment of vehicle residual values. In the image survey, the participants were primarily interested in maximum quality and the highest-possible safety standards. Not only did Mercedes-Benz take first place in both of these areas; the people surveyed also ranked the brand at the top with regard to automotive research and development.
Copyright © 2011, Mercedes-Benz-Blog. All rights reserved.
