According to Dr. Joachim Schmidt, Executive Vice President of Mercedes-Benz Cars, Sales and Marketing: "These two players represent the pulse of a new generation. They are athletic, young and assertive. And they demonstrate a refreshingly new, inspiring style of aesthetics, self-confidence and dynamism. In other words, they fit in perfectly with the new generation of compact-class cars".
"I am delighted to be part of such an outstanding brand like Mercedes-Benz", said Mario Götze. "As national team players, we often have the opportunity to test drive Mercedes-Benz cars – which is always an exciting experience". Benedikt Höwedes commented: "I am an avid Mercedes-Benz fan. The design of the new A-Class is really impressive. Super sporty, but still a Mercedes. This style appeals to me – and I'm sure other young people will like it as well".
As Mercedes-Benz brand ambassadors, Mario Götze and Benedikt Höwedes will be taking on representational tasks. According to plans, they will be appearing at Mercedes-Benz events and special brand presentations. The two players will also be involved in communication activities, including above-the-line advertising and social media.
The Mercedes-Benz A-Class and the entire German national football team will appear in the "The pulse of a new generation" campaign to be launched by Mercedes-Benz in time for the European Football Championship. The campaign was filmed in Munich on January 30, 2012.
Credits: Daimler AG
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