Mercedes Benz

OFFICIAL PRESS RELEASE

New York, USA, Feb 09, 2011

The 2012 Mercedes-Benz SLK Makes Its U.S. Debut at Mercedes-Benz Fashion Week

The scene at Mercedes-Benz Fashion Week heats up this week as chilly New York fashion fans get their first glimpse of the new 2012 Mercedes-Benz SLK roadster, which make its U.S. debut at Lincoln Center, the heart of the most anticipated runway shows with more than 80 designers presenting their Fall 2011 collections including Diane von Furstenberg, Carolina Herrera, Vera Wang, Michael Kors, Derek Lam, Tommy Hillfiger, Prabal Gurung, Nicole Miller, Charlotte Ronson, Tory Burch, and Betsey Johnson.


"With temperatures hovering in the mid 20s on the Upper West Side of Manhattan, it's not a stretch to believe everyone is fantasizing about warmer weather," said Lisa Holladay, manager of brand experience marketing for Mercedes-Benz USA. "The new SLK design takes the convertible experience to new heights and it will resonate with everyone watching the hottest styles on the runway while dreaming of their next adventure under balmy, sunny skies."

The new SLK is one of two car displays in the tent lobby of Mercedes-Benz Fashion Week and draws attention to its new design through a photo op experience called "On the Scene." Fashion fans can get up-close and personal with the SLK and have their picture taken right in the heart of the action of Mercedes-Benz Fashion Week. Each day fashion fans with the right look can strike a pose for the chance to end-up in the print edition of The Daily, which is handed out each day at Mercedes-Benz Fashion Week.

Beyond the SLK, the display is featuring design elements which bring to life the glitterati of Mercedes-Benz Fashion Week to create the ultimate scene. Life size illustrations of windblown beauties by Scandinavian fashion Illustrator Laura Laine and the sought after invisible shoes launching this February by Andreia Chaves, a Brazilian footwear designer.

The 2012 SLK is going on sale this summer. It combines sporty handling with stylish comfort that culminates into a striking car design that is suitable for everyday driving. A unique series of safety equipment makes the SLK a leader in its segment. Standard equipment on the vehicle includes, among other features, the ATTENTION ASSIST drowsiness detection system. Mercedes-Benz is also the world's first automotive manufacturer to offer the panoramic vario-roof with MAGIC SKY CONTROL as an optional extra on the SLK. With this innovation, the transparent glass roof of the SLK can be darkened in a matter of seconds at the touch of a button.