Showing posts with label smart. Show all posts

On course for success: More than 100,000car2go customers

By | Published Saturday, 26 May 2012

Daimler’s car2go subsidiary remains in the fast lane: In just six months, both the number of customers using the service and the number of rental transactions worldwide have doubled. The market leader in the area of flexible short-term vehicle rentals is thus continuing its rapid growth unabated. In fact, car2go is the fastest-growing carsharing company in the world. The system is now in place in 12 cities throughout Europe and North America; more than 100,000 customers have registered as members, and vehicles have been rented more than two million times. On average, a car2go vehicle is rented every eight seconds. The smart fortwo two-seater models used in the car2go system have proved to be ideal for urban mobility applications ever since the system was first launched in the Southern German city of Ulm in March 2009. The vehicles, which are manufactured in variants specifically designed for car2go, have since clocked up roughly 20 million kilometers. In most of the cities where the program is available, car2go is now being successfully operated in a joint venture with Europe’s leading car rental company, Europcar.

“car2go is an incredible success story, and it will continue to rapidly expand its business operations in the future,” says Klaus Entenmann, Chairman of the Board of Management of Daimler Financial Services, who is responsible for car2go at the Daimler Group. “We’ll be operating in around 20 cities by the end of the year, and the number of customers we serve will certainly once again rise sharply.”

car2go GmbH Managing Director Robert Henrich says, “Two million car2go rentals not only make us happy; they also show just how enthusiastic our 100,000 customers are about the system. As a pioneer and the only international company to offer such a flexible short-term rental service, we also now have a wealth of experience, in large part due to our ongoing dialogue with our customers. This is enabling us to expand rapidly all over the world and to further improve our service in line with customer feedback.”

More than 4,000 smart fortwo vehicles are currently operating in the 12 car2go cities, including 625 battery-electric smart fortwo electric drive models, which are being used in Amsterdam, San Diego, and Ulm. The regularly scheduled maintenance and cleaning of the cars makes the system extremely reliable and leads to great customer satisfaction.

Credits: Daimler AG

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

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smart continues its mobility concept further: market launch for the smart escooter in 2014

By | Published Thursday, 10 May 2012

smart will launch the escooter on the market in 2014. For smart, this is the next logical step in implementing its comprehensive concept for future urban mobility. “The decision in favor of the escooter has been made,” announced Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars, on the sidelines of the international dealer meeting in Davos, Switzerland. “With this step, we are adding a further important component to our smart mobility concept for urban mobility in the future,” he added.

Back in 2010, smart unveiled a comprehensive portfolio of electric products for urban transport at the Paris Motor Show. In addition to the smart fortwo electric drive as a coupé and a convertible, it includes the smart ebike and the escooter. smart is now consistently turning this concept into reality: the smart fortwo electric drive will be launched on the market in summer 2012, and delivery to customers of the first ebikes is just beginning. The fully electric escooter will be premiered within the next two years. The design of the escooter study is being developed and refined further. With its many innovative and trendsetting features, the new product will be unmistakably a genuine smart. Just like the ebike, the escooter will also be available for customers who (as yet) have no driver’s license for cars as a smart on two wheels.

“Anyone who thinks of urban mobility has to think of smart,” says Dr. Annette Winkler, the head of smart. “We offer the perfect zero-emissions vehicle for every requirement, and with our products, electric travel is a lot of fun too.”

A number of external studies and the awards that the brand has recently won illustrate how much the ideas from smart are in tune with today’s demands for individual urban mobility.

“We are especially proud that the ebike received the red dot award, and that our comprehensive mobility concept won the 2012 iF product design award,” Dr. Winkler added.

The judging panel for the red dot awards gave the coveted “best of the best” predicate to the series production version of the 2012 smart ebike. This year, the iF product design award, which has been internationally recognised since 1953, singled out the smart mobility concept, consisting of the smart electric drive, the smart ebike, and the smart escooter, as an excellent overall concept for urban mobility.

Credits: Daimler AG

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

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DIAPORAMA: Take a visual ride on the new smart ebike

By | Published Saturday, 5 May 2012

The revolutionary, eco-friendly smart ebike has just hit market as deliveries in Europe started at the end of last month. This cool bicycle is likely to become a very fashionable accessory apart from being one healthy way of moving around in the ever-crowded cities. The ebike is essentially a pedelec or pedal electric cycle, which means it uses a rear-wheel hub motor equipped with a 423 Wh battery to store precious electric energy generated by the muscle power of the rider during pedalling, accelerating and braking. At need, the valuable supply can be triggered and thus helps the biker speed up the pace. We invite you to take a look at the new smart ebike and, who knows, you could soon become the happy owner of one!












Credits: Daimler AG

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

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Big award for a clever idea: smart eball wins gold ADC award 2012

By | Published Wednesday, 2 May 2012

At this year’s international Art Directors Club (ADC) awards, smart won "gold" in the category of “Interactive/ Physical Innovations” with its interactive eball game event. The 91st ADC Awards ceremony will be held at a large gala in New York on 8th May.

The Art Directors Club (ADC) is a professional association of art directors from the advertising sector, founded in New York in 1920 with the aim of promoting the highest standards in advertising and mentoring the next generation. As a big international prize the ADC Award is one of the most important awards in the advertising industry.

smart eball is an interactive game event that shows off the dynamism and agility of the electrically driven smart fortwo. Ping pong-like, digital bats that knock the ball to-and-fro on the LED screen are driven by two actual smart fortwo electric drives with the aid of sophisticated laser measuring and transmission technology. The players engage in a gripping duel demanding quick reactions by driving the cars forwards and back.

“We wanted participants to experience the incredible driving fun of the electric smart and smart eball achieved that perfectly,” says Dr. Annette Winkler, Head of smart. “The aim of the game was understood immediately and anyone can just dive straight in – it’s just as intuitive and straightforward as our smart electric drive.”

The game event that was used on the occasion of the world premiere of the smart fortwo electric drive at the 2011 International Motor Show (IAA) in Frankfurt was received enthusiastically by visitors. More than 1,500 games and wide press reporting in all types of media documented the great success of the promotion.

smart eball is an idea by BBDO Proximity Berlin. BBDO Live handled the implementation at the International Motor Show 2011 in Frankfurt. You can watch a film on eball at: http://youtu.be/rDSYij0LvrgOb .

Credits: Daimler AG

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

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The smart ebike wins prestigious Red Dot Design Award

By | Published Wednesday, 25 April 2012

Outstanding recognition and the highest praise for the design: the smart ebike is one of the winners of this year's "Red Dot Design Award". The first models are being successively delivered from the end of April/beginning of May 2012. The first owners will be the numerous customers who have taken advantage of the possibility to reserve an ebike since November 2011.

The 30-man jury of the prestigious "Red Dot Design Award" judged more than 4500 products from 58 countries and awarded the smart ebike the "red dot: best of the best" prize for top design quality. The award ceremony will be held on 2 July 2012 in Essen. "We are delighted that the consistent and innovative design of the ebike with its unmistakable smart signature has received this prestigious award", says smart boss Dr. Annette Winkler. "In just a few weeks time our unique smart on two wheels will start conquering cities and cycle paths around the world."

With an unconventional design in line with the style of the brand, functions appropriate for city use and high technology standards that are demonstrated by the extremely efficient and high-performance drive package among other features, the smart ebike has an exceptional position. It will initially be available in two colour variants: in crystal white with electric green accents and in dark grey matt with flame orange accents. Prices in Germany will start at 2,849 euros (including 19% VAT).

High-quality components guarantee dynamic, safe and fun cycling. For example, hydraulic disc brakes from Magura are fitted at the front and rear. Standard features also include LED light with a daytime running light function and 26" wheels – both in the smart ebike design. The ebike is fitted with Continental EcoContact Plus tyres. Thanks to additional strengthening they are particularly puncture-resistant. The drive is also of a very high quality with a completely maintenance- and oil-free carbon toothed belt instead of a conventional bicycle chain.

The smart ebike also features state-of-the-art infotainment: a USB port comes as standard and enables various accessories and add-on devices to be supplied with electricity. Among other things the smart ebike can be individualised with a versatile smartphone holder for mobile end devices, a comfort bar and a luggage rack with integrated net pockets. With the help of an iPhone app specially developed for the smart ebike the smartphone becomes an information centre. A trendy smart ebike collection is also available: developed in cooperation with Mercedes Benz Accessories GmbH it includes a helmet and bags featuring the smart design. The smart ebike collection is also available from smart contractual partners.

Efficient and powerful electric drive

smart's high technological standards are also manifested in the efficient and high-performance drive package. As a pedelec (Pedal Electric Cycle) the smart ebike is strictly speaking a hybrid: the electric motor – a maintenance-free rear-wheel hub motor from BionX – switches on as soon as the rider starts pedalling, as with a normal bicycle. Muscle power is transmitted to the rear wheel via a lubricant-free, durable and quiet belt drive. An integrated three-speed gear hub enables simple gear changing.

The rider of the smart ebike decides how much power he wants the electric motor to deliver to support his muscle power by pressing a button on the handlebar. There is a choice of four power levels with the fourth level providing maximum pushing power. Depending on the power level selected and the manner of cycling a battery charge can last for up to 100 kilometres.

With 423 Wh the lithium-ion battery is one of the most powerful batteries in the competitive environment. It has been attractively integrated in the frame of the smart ebike. The portable battery can be charged either at a normal socket or whilst riding, with the latter offering advantages in terms of cost and the environment. The wheel hub motor becomes as a generator when the rider brakes. The braking energy is recuperated, i.e. it is converted into electrical energy and stored in the smart ebike's lithium-ion battery.

Simple operation and highly functional

Straightforward operation, a low weight, excellent ergonomics and a practical stowage space concept all contribute to making the smart ebike fun to ride. As a pedelec the smart ebike combines the comfort of a motorised two-wheeler with the easy handling of a bicycle.

In EU countries neither a driving licence nor a licence plate are required as the electric motor of a pedelec only assists propulsion up to a speed of 25 km/h.

Expert partner from the two-wheeler industry

The smart ebike was designed and developed by smart and it is being produced in close cooperation with the e-bike manufacturer Grace. This ensures that the smart ebike is produced in premium quality. The smart ebike will be sold by smart dealers in the respective markets. The ebike can then also be serviced by any smart dealer or bicycle specialist.
Credits: Daimler AG

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

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smart launches world’s first commercial on Twitter

By | Published Friday, 13 April 2012


The smart fortwo fits not only into every parking spot, but also into a tweet. smart Argentina has launched the world’s first animated advertising campaign on Twitter – a digital flip book consisting of 455 individual tweets. The message is “smart is the only car that fits everywhere, so why not into 140 characters, too?” Using the individual images, an additional video clip has been produced specifically for social media. The success is overwhelming. In the first 50 hours alone it reached more than nine million twitter users worldwide, while the video attracted enormous interest on YouTube.

The ASCII animation at www.twitter.com/smartArg runs similar to a flip book using the “stop motion” principle. By scrolling down, the images in the 455 individual tweets come to life to create an animation. They show a smart fortwo driving through the city and maneuvering into a tiny parking space. With this innovative advertising campaign, the brand is once more underscoring its role as a trendsetter in modern urban mobility – true to the brand claim “open your mind”.


Credits: Daimler AG

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

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smart at the Geneva Motor Show 2012

By | Published Tuesday, 6 March 2012

Two world premieres and a European premiere: New developments from smart at the 2012 Geneva Motor Show

smart will be presenting numerous ideas for electric mobility in urban areas at the 2012 Geneva Motor Show – with two wheels and four, with the practical cargo area of a pick-up or the sportiness of a smart BRABUS. The facelifted smart fortwo with a clearly restyled exterior will be a further focus.


The smart for-us translates the practical loading concept of a pickup to the reality of 21st century urban traffic for the first time. With its exterior dimensions it could almost go unnoticed on the loading area of a typical pickup, and it also anything but ordinary under the body. Thanks to the state-of-the-art electric drive with a 55 kW magneto-electric motor the zero-emission smart for-us, which will be celebrating its European premiere in Geneva, is agile and lively to drive.

The spring of 2012 will see the smart fortwo making its mark in a striking new look with an upgraded exterior and a fresh leather/fabric mix in the interior. The substantially revamped smart fortwo sports a markedly more dynamic appearance, featuring a larger radiator grille with integrated logo, striking front aprons in a new design, horizontally arranged LED daytime driving lights, muscular side skirts and modified rear aprons.

New limited series: the smart fortwo sharpred is a real eye-catcher as the intense red of the tridion safety cell and door mirror housing forms a striking contrast to the rest of the exterior in black. The smart fortwo sharpred is available as a coupé and as a cabrio with a 52 kW mhd petrol engine or a 62 kW petrol engine.

From June the further developed smart fortwo electric drive will start winning wide-ranging buyers in more than 30 countries for its innovative and forward-looking drive concept. Driven by a battery supplied by the Daimler subsidiary Deutsche ACCUmotive for the first time the 55 kW electric motor passes the 120 km/h mark. A new sales model makes the introduction to electric mobility particularly attractive: the sale&care model offers customers an opportunity to buy the vehicle at an attractive price and to lease the battery for a monthly fee.

smart will also be presenting the production version of the trendy and environmentally friendly smart ebike at the Geneva Motor Show. Just a few weeks later, from the end of April, it will be possible to order the electric two-wheeler from smart contractual partners in 16 European countries and in Canada. The first models will be delivered in May 2012. The smart ebike will initially be available in two colour variants at an attractive price.

The smart BRABUS electric drive, which will celebrate its world premiere at the Geneva Motor Show, offers a look ahead at the sporty BRABUS version of the smart fortwo electric drive. In addition to modifications to the exterior and interior styling, its drive has been designed for particularly dynamic and powerful acceleration. Aerodynamic body styling parts, BRABUS sports suspension and BRABUS Monoblock 16/17 inch alloy wheels add to the sporty appeal.

The near-series smart BRABUS ebike study, a further world premiere, can reach a speed of up to 45 km/h, thus offering a further enjoyable way of getting around the city and countryside. This sporty two-wheeler has the features typical of BRABUS - more style, more power and more exclusiveness.

Credits: Daimler AG

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

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The smart for-us concept for Geneva 2012: The Rule-Breaker

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smart is turning the automotive world upside down once again and challenging ideas about what an urban pickup should look like. In a tongue-in-cheek manner the for-us signals that this is the right car for the young and young-at-heart with active lives who attach importance to low emissions and taking up minimum road space. The smart for-us translates the practical loading concept of a pickup to the reality of 21st century urban traffic for the first time.


With its exterior dimensions (length/width/height: 3547/1506/1701 mm) it could almost go unnoticed on the loading area of a typical pickup, and it is also anything but ordinary under the body. Thanks to the state-of-the-art electric drive with a 55 kW magneto-electric motor the zero-emission smart for-us is agile and lively to drive.

smart CEO Dr. Annette Winkler says "We at smart love pick-ups – if they are small on the outside, large on the inside, very safe and extremely comfortable. With the smart for-us a petrol station is no longer required!”

Like car2go, the globally successful car sharing initiative from smart for more flexibility in city traffic, the smart for-us is a mobility concept. Just like the smart fortwo, which has enjoyed success around the world, it has ample room for two people, but it also has space behind for two smart ebikes, which can charge their batteries on the cargo area during the journey. From a trip into town to an outing to nearby nature reserve – the smart for-us safely transports two people and two electric bikes without producing any emissions. The ebikes on the cargo area become range extenders in two respects: thanks to the docking station on the cargo area of the smart for-us their batteries are always charged, and smart for-us drivers can also reach destinations that are out of bounds for cars – for example traffic-calmed zones in the city or isolated park trails.

The exterior: sassy and robust with extremely short overhangs

Even the first glance at the study shows that this smart can do more – yet it remains true to itself. It has a surprising, sassy and robust appearance – but thanks to the visible tridion safety cell and a number of other features it is typically smart. Furthermore, both the interior and the exterior feature a number of charming details which show that the smart designers devoted themselves to the project with the joie de vivre typical of the brand.

Compared with the series-produced fortwo the smart for-us makes a powerful statement and its appearance plays with the martial image of conventional mega-pickups. Nevertheless, it greets the viewer with a friendly yet assertive face. It features convex and sensuously shaped body surfaces. The large brand emblem is proudly sported on the grille, and the front has a pronounced three-dimensional design with an underride guard finishing off the lower part of the front end.

The for-us is raised by 50 millimetres as against the standard smart, and demonstrates that it is perfectly suited to off-road driving, for example to reach mountain bike terrain. In a later development stage the electric drive could be extended in the direction of a 4x4 with two front wheel hub motors.

The longer wheelbase (2480 mm/plus 613 mm) and the track that has been widened by 50 mm on each side also emphasise the robust look of the study. At the same time the extremely short overhangs at the front and rear make it exceedingly compact and provoke supporters of conventional pickups: small is beautiful – even as a pickup.
The smart for-us rolls on Michelin off-road tyres measuring 235/55 R 18. The wing nuts of the central mounts of the three-spoke wheels are an attractive detail: they fold out and then serve as a lever to release the wheel nuts.

The design of the rhombic front and tail lights is very striking and is reminiscent of the design of the smart forvision, which caused a stir at the Frankfurt Motor Show in September. The outer rings illuminate the indicators and daytime running lamps with a large number of rod-shaped LEDs. The lamps seem to push outwards like arrows – like drops on the cockpit window of an aeroplane as it takes off. The tail lights can even be opened and provide stowage space, for example for the charging cable or drinks cans for sporty bikers.

The tailboard at the rear of the smart for-us is electrically driven. Remote control or touching the integrated touchpad retracts the cargo floor including tailboard by 280 mm, and the tailgate then slides down in a parallel position. The cargo on the 900 mm cargo area is then extremely easy to access.

The high-gloss white metallic paintwork of the smart for-us with the tridion cell in a grey textured finish also builds a bridge to the smart forspeed presented at the 2011 Geneva Motor Show, and to the smart ebike. On the other hand, the honeycomb structure of the air inlets takes up an aspect of the smart forvision, which attracted lots of attention at the Frankfurt Motor Show in September. The subtle colour accents in a warm yellow establish a further visual link to the interior.

The interior: stylish, uncomplicated and highly functional

Sleek, taut surfaces in mother-of-pearl white combined with precisely designed technical functional elements in brushed aluminium – the interior is characterised by contrasts. The white metallised leather establishes a link to the instrument panel, which in turn is related to the body. The headrests featuring metallic leather are a reference to the matt-finish textured paint of the tridion safety cell and – in line with the clean design – they largely dispense with seams. Yellow adds highlights to the interior, for example on the seat belts and seat covers. Leather door trim provides a further high-quality contrast.

Like in the smart forvision, the whole cockpit boasts aerodynamic styling for interior ventilation. The control and display elements are oriented to the driver. Just as the cockpit module divides the instrument panel, the two-spoke steering wheel is open at the top. In place of a conventional rear-view mirror the smart for-us features a smartphone accommodated in a holder on top of the instrument panel support. The driver can see what is happening on the road behind with the help of an integrated video camera.

Stylish, uncomplicated, highly functional and easy to individualise – the two seats in the concept car are typically smart. The seat shells, which are open in the middle, are covered with a soft fabric throw giving them a hammock-like seating feel. Practical: when the seat cover on the passenger side is removed long items can be loaded through the seat of the smart for-us.

The study has yellow seat covers with a deep embossed silver hexagon pattern indicating a progression and thus emphasising the vehicle's dynamism. As the covers can be removed in no time at all, simple individualisation with other throws is conceivable. The seats could even be used as avant-garde seating at home or when spontaneous seating is needed outdoors.

The cargo space has two slits for the front wheels of the smart ebikes. A special docking station in the middle enables the ebikes to be charged whilst being transported on the smart for-us. And bicycle tools or other items can be accommodated in the stowage compartments on the right and left of the load space.

Electric drive: zero-local-emission driving fun

The electric drive of the smart for-us is based on the innovative drive concept of the smart fortwo electric drive, which will be launched from the spring of 2012.
Thanks to the 55 kW magneto-electric motor the smart for-us is agile and lively to drive. With 130 Newton metres of torque it boasts powerful, lag-free acceleration and it can overtake other vehicles with the greatest of ease. The maximum speed exceeds 120 km/h.

The lithium-ion battery has capacity of 17.6 kWh. When completely empty it takes a maximum of eight hours to fully charge the battery at a household socket or charging station on the electricity systems of most countries i.e. overnight.

smart ebike: urban electric mobility on two wheels

There are two smart ebikes on board the smart for-us – perfect for local-emission-free city driving. The colour of the two ebikes, which are based on the production bike to be launched by smart in the spring of 2012, has been matched to the smart for-us. Some of the components, for example the battery housing, therefore come in the highlight colour yellow.

With an unconventional design in line with the style of the brand, functions appropriate for city use and high technology standards that are demonstrated by the extremely efficient and high-performance drive package among other features, the smart ebike has an exceptional position.

High-quality components guarantee dynamic, safe and fun cycling. For example, MT4 disc brakes from Magura are fitted at the front and rear. The smart ebike also features state-of-the-art infotainment: a USB interface is a standard feature and enables various mobile end devices to be connected.

smart's high technological standards are manifested in the extremely efficient and high-performance drive package. As a "pedelec" (Pedal Electric Cycle) the smart ebike is strictly speaking a hybrid: the electric motor – a maintenance-free and brushless rear-wheel hub motor from BionX – switches on as soon as the rider starts pedalling as with a normal bicycle. Muscle power is transmitted to the rear wheel via a durable and quiet belt drive. An integrated three-speed gear hub provides for simple gear changing.

The strengths of the ebike include its agile performance: the rider of the smart ebike decides how much power he wants the 250 watt electric motor to deliver to support his muscle power by pressing a button on the handlebar. There is a choice of four power levels with the fourth and highest level providing maximum pushing power. Depending on the power level selected and the manner of cycling a battery charge can last for more than 100 kilometres.

























Credits: Daimler AG

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

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Local zero-emission driving pleasure for everyone: The new generation smart fortwo electric drive

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The third generation smart fortwo electric drive offers zero local-emission motoring with even more fun behind the wheel. Following the huge success of the second generation, electric mobility will soon be accessible to anyone interested. In the development of the new generation smart benefited from extensive experience and customer feedback gathered worldwide over the past few years. Driven by a battery supplied by the Daimler subsidiary Deutsche ACCUmotive for the first time the 55 kW electric motor passes the 120 km/h mark. From 0 to 100 km/h in less than 13 seconds - even driving on urban motorways is fun. The 17.6 kWh battery enables the lively city car to travel more than 140 kilometres in city traffic without producing any local emissions. A new sales model makes the introduction to electric mobility particularly attractive for customers: the sale&care model offers customers an opportunity to buy the vehicle at an attractive price and to lease the battery for a monthly fee. Before the official start of sales those interested can already reserve a vehicle via smart.com in some countries.


For the further development of the smart fortwo electric drive the company was able to integrate extensive experience and customer feedback from various electric mobility projects. Ever since 1998 the smart has been revolutionising urban mobility like no vehicle before it. Compact, agile, environmentally friendly and stylish – it has evolved from a practical small car to a lifestyle product and has long become a familiar sight on the roads of cities around the world.

With the start of the first electrically driven test fleet in 2007 in London smart also took on a pioneering role in the area of electric mobility when 100 smart fortwo electric drives took to the roads of the British capital – with great success. Today the vehicle is a trendsetter and a synonym for forward-looking battery-electric-driven urban mobility of the future.

One of the largest electric fleets worldwide

With the introduction of the second generation in 2009 the smart fortwo electric drive was ready to take to the roads. The electrically driven avant-gardiste from Stuttgart was introduced in 18 markets. The objective of the second generation was to gather as much experience as possible about how customers use and charge electric vehicles. The huge demand exceeded all expectations. Instead of the planned 1000 vehicles more than 2000 smart fortwo electric drives were produced in Hambach. This means that smart has one of the largest fleets of electrically driven vehicles on the roads worldwide and a trove of customer experience and wishes that have been input in the third generation smart fortwo electric drive.

A higher top speed and better acceleration at speeds above 60 km/h were right at the top of the customers' list of priorities. However, contrary to prevailing opinion the range wasn't the crucial point from the perspective of the test customers. The vast majority of users confirmed the results of surveys which say that people drive approximately 30 to 40 kilometres per day on average in urban areas and they expressed great satisfaction with the range of their smart.

Even better in the third generation

From June the further developed smart fortwo electric drive will start winning wide-ranging buyers in more than 30 markets for its innovative and forward-looking drive concept.

The third generation smart fortwo electric drive is equipped with a 55 kW magneto-electric motor - the first product from the EM-motive joint venture founded together with Bosch - which ensures that it is as agile and lively as ever. With torque of 130 Newton metres it accelerates powerfully and immediately from 0 to 60 km/h in 5 seconds and thanks to better acceleration in the higher speed range it can sprint from 0 to 100 km/h in less than 13 seconds as it has much more tractive power than its predecessor. This makes for speedy driving and overtaking. The battery-electric two-seater smart fortwo now also has a higher top speed of more than 120 km/h, putting it on a par with the combustion-engined smart.

A battery supplied by the Daimler subsidiary Deutsche ACCUmotive is fitted in the new smart fortwo electric drive for the first time. With capacity of 17.6 kWh the lithium-ion battery from the joint venture with Evonik Industries provides for more than 140 kilometres of pollutant-free driving fun. In addition to the higher battery capacity clear improvements have been made to the efficiency of the drive system, resulting in a greater range. When completely empty it takes a maximum of eight hours to fully charge the battery at a household socket or charging station on the electricity systems of most countries i.e. overnight.

Quick charging in just one hour

For the greater freedom of quick charging it is possible to optionally equip the vehicle with a quick-charging function. The 22 kW on-board charger enables a completely empty battery to be fully charged in less than an hour. A power cable is needed for this which is used to connect the vehicle to a public quick-charging station or a wallbox at home or work.

smart will offer this in future in cooperation with SPX, one of the world's leading suppliers of technology solutions in the fields of energy and automotive as a global installation and service partner, and with KEBA, a specialist for innovative E-charging infrastructure and wallboxes. If a customer decides to install a wallbox at home or work the smart Sales department will contact SPX. SPX will examine the local conditions, make an offer, and after discussing the cost estimate, arrange for installation of the wallbox from KEBA. The wallbox is standardised and can of course also be used to charge of vehicles from other manufacturers, for example if there is a mixed fleet.

A comparison of the two smart fortwo electric drive generations
Attractive introduction to electric mobility

The smart fortwo electric drive makes the introduction to electric mobility very attractive with a new marketing concept. With the sale&care model customers can buy, lease or finance the vehicle at an attractive price and lease the battery for less than €60 per month plus VAT. This means that the monthly costs for electric driving are no higher than those for a comparable vehicle with diesel drive. The rental costs include regular maintenance and annual servicing of the battery and, if necessary, quick battery replacement. smart also has a solution for all those who want to buy the entire vehicle.

The price for the vehicle with the sale&care model is considerably less than €16,000 + VAT. In view of the low operating costs electric driving therefore represents a very attractive form of individual mobility. National promotion programmes in many countries and mobility benefits such as the use of special lanes or exemption from city congestion charges are further advantages of electric driving. With the attractive sale&care package and the significant technological progress for the third generation smart fortwo electric drive smart offers its customers affordable driving fun for daily use based on the environmentally friendly drive.

Anyone interested can now register on www.smart.comwith no obligation and will receive all the latest news on the new electric smart. Customers in Germany, France, Spain, Italy and the UK who would like to be among the first owners of the new third generation smart fortwo electric drive can already reserve a vehicle in advance online. The reservation programme will start successively in further markets.

Fill up on renewable energies

Electric vehicles cut down greenhouse gases on a sustained basis, especially when they are powered by renewably generated electricity. This is why the company is supplying as much additional energy generated by wind power to the German power network as is needed to run all third generation electric smarts sold in Germany – thus supporting the ambitious climate targets of the EU. Within the framework of this initiative Daimler is deliberately not taking up support measures from the Renewable Energy Act.

A fresh green and even more colours

With a larger radiator grille featuring the electric drive logo, stylish LED daytime driving lights below the headlamps, wider door sills and several modifications to the rear the new model is much more dynamic than its predecessor.
The new E-smart comes in all smart colours and colour combinations that are also available for the diesel and petrol models. The new colour fresh green is a particularly visible manifestation of electric driving fun. In addition to crystal white bodypanels the electric drive design package comprises white alloy rims, a green tridion cell, green mirror caps and numerous green accents in the interior, which form an attractive contrast to the black seats.

Perfectly equipped

As to be expected the new smart fortwo electric drive features extensive equipment. A highlight is the fully automatic air conditioning with pollen filter and pre-air conditioning. As with the second generation, when it is connected to the power network the vehicle can be pre-cooled or pre-heated as required for a programmed departure time. A new feature is the possibility to start the pre-air conditioning via the internet or a smartphone at any time. The standard equipment furthermore includes electric windows, leather steering wheel, leather gear knob, the entry line radio, power steering, 9-spoke alloy wheels and a luggage compartment cover. As with the predecessor model, in addition to the standard solid roof a glass roof and a cabrio version are available. The trip computer – also a standard feature in the electric smart – shows journey information including the remaining range. And like the predecessor model the two round instruments show the charge status of the battery and the energy used and recuperated. In addition, the smart fortwo electric drive can be equipped with a navigation system and a 3-spoke leather steering wheel.

Clever app for infotainment with smartphones

smart is the first car brand to develop its own drive app for the iPhone®. Together with the smart kit and cradle for the iPhone®the popular phone becomes a multimedia trip computer that is optimised for the smart fortwo in terms of function and design. The smart drive app for the iPhone®has all the important features needed whilst driving: phone calls via hands-free system, your own extensive music collection, internet radio and a clever navigation system with a special smart touch. There are also smart extras – for example the Car Finder that will guide you back to wherever you parked your car.

The new smart drive app for the iPhone®is simple to operate, for example thanks to extra-large buttons. The new app makes urban mobility even easier and more fun - the declared objective of the smart philosophy.

Two new elements developed by smart make the two-seater car and the iPhone®a perfect team:

- The smart cradle for the iPhone ® with control unit and microphone serves as a stylish and functional holder. It charges the iPhone ® and also functions as a hands-free system using the loudspeakers of the smart radio for sound output and automatically muting it when phone calls are made.

- The smart drive app for the iPhone ® is the world's first drive app on the market to be developed by a car brand. It combines all the features needed on the road in a single app. All the functions are extremely easy to use thanks to extra-large buttons and extra-large letters.

Always know how far you can go: connected services

The smart drive app for the iPhone®can be tuned with further functions tailored to the smart fortwo electric drive. However, the current charge status or the SmartCharging charge configuration can also be conveniently controlled and managed via a web portal from a home computer or with any modern smartphone.

The Vehicle Homepage offers every third generation smart fortwo electric drive customer a chance to visualise the range on an interactive map with 3D views. All the destinations that can be reached with the current battery charge are displayed. The public charging stations within reach can also be seen at a glance. If a desired destination is further away than the available range the Vehicle Homepage can be used to quickly check the additional battery charge needed. Among other things the depiction of the range considers the topography and the route profile. The intuitive graphic depiction that can be combined with 3D views and satellite images is an attractive feature. Furthermore, the vehicle itself can also become active. Information on the charge status and range can be sent by email or Twitter messages for example. The driver is notified as soon as the desired range can be reached with the current charge.

Intelligent charging

The smart fortwo electric drive can be connected to the internet at home via a standard powerline adapter (Homeplug AV) for SmartCharging. After entering the planned departure time in the vehicle or the web portal the vehicle will be fully charged in a battery-saving and economical way, and pre-air conditioned if required so that it is ready to start. The pre-air conditioning can also be conveniently activated online shortly before setting off. The third generation smart fortwo electric drive also makes charging at public stations easy. With Plug&Charge the vehicle identifies itself as soon as it is plugged into a compatible charging point and the charging process is settled automatically.
Credits: Daimler AG

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