Showing posts with label sustainability. Show all posts

Sustainability drives growth at Daimler

By | Published Sunday, 1 April 2012

In order to secure its success also over the long term, Daimler has made the topic of sustainability into a key element of its growth strategy. “Sustainable growth is only possible on the basis of sustainable action,” stated Dr. Christine Hohmann-Dennhardt, Member of the Daimler Board of Management for Integrity and Legal Affairs, at the presentation of the company’s latest sustainability report. “That’s why growth, sustainability and responsibility constitute the triad of our entrepreneurial activity. And because we take this matter seriously, integrity will be firmly anchored in the individual target agreements for Board of Management remuneration as of this year.”

Since 2011, there has been a Group-wide integrity dialogue between executives and workforce across corporate hierarchies and sites. This is intended to secure a sustainably changed awareness among executives and members of the workforce. At the same time, Daimler continues to further develop its compliance program. For example, the company has further refined its analysis for the assessment of risks in business units and its procedure for reviewing business partners. The BPO whistleblower system has been revised and supplemented in Germany with an external contact person in the role of a neutral mediator, Prof. Winfried Hassemer.

In addition, all employees receive continual further training in compliance courses. And since May 2011, Daimler has regularly provided its employees with information on topics related to integrity and compliance in 19 languages in the context of the Group-wide “fairplay” campaign. As another expression of its sustainable action, Daimler was one of the first signatories of the UN Global Compact and it has also been a member of the Global Compact’s LEAD group since January 2011.

Market success due to sustained innovation

The Daimler Group’s strong commitment to sustainability is also clearly visible from its entire product range – from the smart to emotional sedans and sports cars to heavy trucks – with the addition of innovative mobility concepts such as car2go. Last year, Daimler invested €5.6 billion in research and development. One result of that investment was the number of 2,175 new patent applications in 2011 and numerous product innovations that help to secure the Group’s long-term market success.

Prof. Thomas Weber, Member of the Daimler Board of Management for Group Research & Development Mercedes-Benz Cars and Chairman of the Daimler Sustainability Board, explained, “For us as the inventor of the automobile, the priority is on responsible mobility. Examples of that include the smart electric drive and the world’s most economical full-size automobile, the E 300 BlueTEC HYBRID. Both models will be launched in the middle of this year. And our new Actros also sets standards for efficiency: It is the first long-haulage truck to meet the strict Euro VI emission standards already today, although they don’t come into force until 2014.”

Top rating for Daimler’s Sustainability Report

Once again this year, Daimler’s Sustainability Report focuses on the principles of materiality and stakeholder inclusiveness. With its reporting, Daimler fulfills the requirements of the Global Reporting Initiative (GRI). This year’s report has been given an A+ ranking once again.

Credits: Daimler AG

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

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New Actros takes “European Transport Sustainability Prize 2012” award

By | Published Thursday, 1 December 2011

The new Mercedes Benz Actros has taken the “European Transport Sustainability Prize 2012” award in the “Trucks from 7.5 tonnes” category. This is the first year the prize sponsored by the Huss-Verlag publishing house has been awarded. The jury statement highlighted the vehicle’s low fuel consumption, which was achieved in spite of the technology measures required to meet the Euro VI standard.


New Actros fulfils the Euro VI standard

This makes Mercedes-Benz the first supplier to develop a truck that meets the future Euro VI exhaust emissions standard. This achievement includes an 80-percent reduction in nitrogen oxide emissions.

Mercedes-Benz truck sets fuel economy record

The development objective for the new Actros was to reduce fuel consumption in spite of the Euro VI technology requirements. The current Actros 1844 LS was already the record-holder as the world’s most economical series-produced truck in this context. When the two models went head-to-head in a “record run” in summer 2011, the new Actros 1845 BlueTec 6 with Euro VI technology recorded fuel consumption of 25.9 litres / 100 km, 4.5 percent better than the existing record-holder. The new Actros BlueTec 5 with Euro V technology posted an amazing 25.1 litres / 100 km, 7.6 percent below the existing record. The FleetBoard telematics system fitted as standard equipment makes economic driving even easier.

Additional safety features and enhanced driving comfort

As well as offering better fuel economy and Euro VI compliance, the new model also features a stronger focus on safety. Integrated tyre pressure monitoring for the entire vehicle train reduces the risk of blow-outs, and optimum braking performance is ensured with a new water retarder. A Proximity Control assist with stop-and-go function and mirror with manoeuvring function enhance both safety and driver comfort.

These progressive features and compliance with the future Euro VI exhaust emissions standard have made the new Actros a worthy winner of the European sustainability prize sponsored by the Munich-based Huss-Verlag publishing house. Huss-Verlag has established this prize, awarded in 11 categories, on the occasion of its 20th anniversary. The firm is mainly a publisher of trade magazines in the transport and logistics sector.

The prize for the Mercedes-Benz Actros was handed to Daimler Trucks Worldwide Product Engineering Manager Georg Weiberg by Bernhard Kerscher, Managing Director of TÜV Süd Auto Service, at the German Museum in Munich.

In the words of Georg Weiberg: “We in Daimler Trucks are absolutely delighted with our victory, and we are deeply grateful to Huss-Verlag for this award. We see the prize as further confirmation that with the Actros we are already able to offer the customer a truck for the future, equipped with Euro VI technology. Our aim is to establish the new Actros in the marketplace as a worldwide best-seller on the basis of its fuel economy and safety performance.”

Source: Daimler AG

Copyright © 2011, Mercedes-Benz-Blog. All rights reserved.

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