The Mercedes-Benz CLS, the SLS AMG Roadster and the various models in the C-Class are the most attractive vehicles in their respective classes. Furthermore, the legendary 300 SL Gullwing of the 1950s has earned the right to be called a design icon of recent decades. Such were the results of a survey of readers undertaken by leading German motoring magazine "auto motor und sport".


22,916 readers submitted votes in this year's Autonis design awards, which are made each year by "auto motor und sport" to honour the most beautiful new cars. The survey's only criterion is to establish which car readers find the most visually appealing. The clear winners in the medium-size category, with more than two thirds of all readers' votes, were the Mercedes-Benz C-Class and the coupé of the same model family. Readers showed themselves impressed by the dynamic design of the new generation C-Class. This was especially true in the case of the C-Class coupé, with its classic coupé proportions.

In the luxury segment, the magazine's very percipient readers voted the Mercedes-Benz CLS four-door coupé into first place in the beauty contest. Like its predecessor, the new version of the CLS offers a very convincing package of captivating design and refined sportiness.

When it came to the cabriolets, the Mercedes-Benz SLS AMG Roadster was the car that found most favour with readers. The open version of the super sports car features the same technical highlights as the coupé model with gullwing doors that caused such a stir in this same competition back in 2009. With its compact soft top, which opens and closes in just eleven seconds, the new SLS AMG Roadster combines excellent driving dynamics with breathtaking roadster fun.

Even after almost 60 years, eyes light up when one of the legendary 300 SL models appears on the scene – Gullwing or Roadster, the effect is the same. This reaction serves to underline the longevity of the car's stunning design. It also underpins "auto motor und sport" readers' decision to award the title of "Design icon of recent decades" to the 300 SL – a "lifetime achievement award", as it were.

The new Mercedes-Benz SLK is celebrating a brilliant victory in the great AUTO BILD magazine design competition. After the E-Class in 2009 and the SLS AMG in 2010, Mercedes-Benz has now won the AUTO BILD Design Award for the third time in a row. The new Roadster from Mercedes-Benz was voted as the overall winner of the automotive beauty contest by around 90,000 readers of the popular specialist magazine. As a result, the SLK can now proudly carry the title of "Germany's most beautiful car".


The new roadster uncompromisingly takes driving pleasure and open-air enjoyment to a new level. It blends light-footed sportiness with stylish comfort, a striking sports-car design with total suitability for everyday use, top performance with exemplary ecology. What’s more, the SLK is proud to present the world premiere of the panoramic vario-roof with MAGIC SKY CONTROL, which switches to light or dark at the touch of a button. Exemplary efficiency and sporty flair come courtesy of powerful new 4- and 6-cylinder engines featuring the standard-specification ECO start/stop function. With their superb levels of performance they are up to 25 percent more economical than their predecessors. And a unique set of safety equipment bestows role-model status on the SLK in this segment. With its wealth of technical innovations the SLK is once again the benchmark in its class.

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