Showing posts with label after-sales. Show all posts

Till Oberwörder will become new head of sales at Daimler Buses/EvoBus

By | Published Friday, 24 February 2012

The new Head of Sales at Daimler Buses/EvoBus GmbH is to be Till Oberwörder (41). Subject to agreement by the board of management at EvoBus GmbH, the long-standing Daimler Manager will take over the management of Marketing, Sales & Aftersales on 1 April 2012. “In Till Oberwörder, we’ve gained a real sales professional for the bus market who has many years of experience in the commercial vehicles segment”, states Hartmut Schick, Head of Daimler Buses.


After having studied business administration, Till Oberwörder began his career in 1998 at Daimler in Stuttgart. Since then, he has carried out a variety of leadership functions in the Sales department of the company, both within Germany and abroad. In the Trucks division, he was responsible for Sales Management and Market Management in Central and Eastern Europe, before taking over the management of Mercedes-Benz Ceská in the Czech Republic in 2006. In February 2011, Till Oberwörder returned to Stuttgart and has since been in charge of Mercedes-Benz Vans Sales and Market Management.

As Head of Marketing, Sales & Aftersales, Till Oberwörder succeeds Angela Titzrath-Grimm (45), who left Daimler in January 2012 to join the Board of Management at Deutsche Post/DHL.

Credits: Daimler AG

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

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Mercedes-Benz Posts Strong Sales in Japan

By | Published Thursday, 1 December 2011

In spite of the heavy earthquake in March and its serious consequences for the country, sales of Mercedes-Benz vehicles have developed favorably in Japan. Since the beginning of the year, sales have risen by 2.7 percent to 25,858 units, even though the overall market has strongly declined (-21.6%). After sales had fallen by almost 25 percent in March, Mercedes-Benz already registered a slight sales increase in April. The following months, with sales growing at double-digit rates, enabled the brand with the star to climb back up to the previous year’s level in July. In October, Mercedes-Benz sold 18.8 percent more vehicles than in the same month last year (+1,707 units), allowing it to successfully defend its market position: Mercedes-Benz accounts for 37 percent of the vehicles sold in Japan by Germany’s premium car manufacturers. Sales of the smart fortwo have also increased substantially in Japan. Since the beginning of the year, deliveries of the two-seater have risen by 29.0 percent compared to the same period of 2010 (+1,042 units). Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars: “We are very pleased to see Japan back on its feet. I am confident that the Japanese automotive market will further strengthen and that our growth rate will accelerate, too.”


Nine of Mercedes-Benz’ most recent car models celebrated their Japan premieres today at the 42nd Tokyo Motor Show. Until December 11, the Stuttgart-based premium car manufacturer will display 23 vehicles of its Mercedes-Benz, Maybach, and smart brands at the international car and commercial vehicle show in Tokyo. These vehicles include the new Mercedes-Benz B-Class and M-Class as well as the SLS AMG Roadster and the new smart fortwo electric drive. All those vehicles will be launched in the Japanese market in 2012. Meanwhile, Mercedes-Benz’ Concept A-Class is providing a preview of the new A-Class, which will become available in Japan in 2013. With the F 125! research vehicle the brand is looking even further into the future. The luxury class sedan is equipped with a fuel cell plug-in hybrid with a range of 1,000 kilometers. The smart brand shows futuristic design and technologies that enhance energy efficiency, lightweight construction, and temperature management with its smart forvision concept car. Traditionally, the Tokyo Motor Show focuses more on innovative future technologies in automotive engineering than other international auto shows.

Dr. Schmidt: “At the Tokyo Motor Show we are presenting an overview of our product and technology offensive. All these new cars contribute to our growth strategy and underscore our ambition to lead in the premium segment.” As part of its “Mercedes-Benz 2020” growth strategy, the brand will expand its product portfolio with ten new models until 2015. In the future there will be five Mercedes models in the compact segment alone. By 2020 the company plans to be the leading manufacturer in the premium segment. Therefore, Mercedes-Benz also aims to grow on the Japanese market.

Japan is currently one of Mercedes-Benz’ top ten sales markets. Since January, Mercedes-Benz has posted its strongest sales growths in Japan within the C-Class segment (10,260 units, +29.7%). The C-Class estate has achieved year to date record sales of 3,456 units (+43.3%).The C-Class’ great popularity in the country is also demonstrated by the fact that it was voted among the top ten contenders for the Car of the Year 2011 award. Moreover, with the C-Class sedan Mercedes-Benz is the market leader among the importers in its segment. The new generation of the SLK, which was introduced this year, is also very well received by customers. In the luxury car segment, the S-Class sedan is leading the import manufacturers. In the J.D. Power Sales Satisfaction Index (SSI) for 2011, Mercedes-Benz was the top-ranking import brand in Japan.

Especially with regard to alternative power train systems, the Japanese market plays an important role. The demand for electric vehicles, for example, is rapidly increasing. That is why Daimler’s smart brand has been operating a test fleet of ten second generation smart electric drive in Japan since last year. The smart electric drive is currently being tested in 18 markets worldwide. From the very start, the two-seater was also designed for electric operation. The first generation of the vehicle was tested in London back in 2007. The third generation of the car will be launched in the market next year. It is the first series-produced electric vehicle from Europe and will be available in more than 30 countries. Dr. Annette Winkler, head of smart: “Response to the third generation smart fortwo electric drive has been overwhelming so far. I am really proud to present it here in Tokyo, one of the megacities the smart has been developed for. As electric mobility has a high status in Japan, we are very happy to offer our Japanese customers the innovative electric smart fortwo starting 2012.” More than 26,000 smart brand vehicles have been sold in Japan since the car was introduced into the market eleven years ago.

The wholly owned Daimler subsidiary Mercedes-Benz Japan Co., Ltd. is responsible for importing, selling, and marketing products of Mercedes-Benz Cars in the Japanese market. The company maintains a comprehensive sales and service network in Japan, encompassing 73 dealers with 204 sales outlets as well as 227 service workshops. Since 1993, Mercedes-Benz has been operating one of its five Advanced Design Centers near Yokohama. Besides Mercedes-Benz Japan Co., Ltd., Daimler AG is also represented in Japan by its subsidiaries Daimler Financial Services Japan Co., Ltd. and Mercedes-Benz Finance Co., Ltd. In addition, Daimler owns almost 90 percent of Mitsubishi Fuso Truck and Bus Corporation (MFTBC), one of Asia’s leading commercial vehicle manufacturers. MFTBC is an integral part of the Daimler Trucks division of Daimler AG. All in all, Daimler employs around 13,000 men and women in Japan.

Source: Daimler AG

Copyright © 2011, Mercedes-Benz-Blog. All rights reserved.

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Mercedes-Benz to present new After-Sales brand appearance “My Service” at the 2011 IAA

By | Published Friday, 9 September 2011


Mercedes-Benz Service & Parts will unveil its new “My Service” brand appearance at the 2011 IAA International Motor Show (September 15-25) in Frankfurt. The new approach will enable customers to experience at first hand the After-Sales brand values of individuality and appreciation. “We work continually to improve our program, and want to offer our customers the kind of service that meets their individual needs,” says Frank Reintjes, Head of Global Service & Parts Mercedes-Benz and smart. “Our new brand appearance underscores this claim.”


The new program’s name itself highlights the connection between individual requirements and the appropriate Mercedes-Benz-service offering. “Service quality and customer satisfaction are a top priority at Mercedes-Benz,” says Reintjes. “That’s why we want to set the tone as a trailblazer when it comes to service performance as well. The products and services we’ll be presenting at this year’s IAA will further improve the quality of the services we offer our customers.”

Mercedes-Benz Service & Parts’ IAA presentation will take the form of an exhibition platform that will feature the portfolio of products and processes associated with its service and parts business. An innovative stand design will use multimedia display cabinets to highlight the main business segments: Mercedes-Benz genuine parts, Mercedes-Benz Repair™ (favorably priced repairs and care for minor damage to vehicle bodies and paint), the brand’s service packages, and mobility concepts. Interactive touchpoints will provide detailed information on all aspects of “My Service” and make this information available for visitors to download. The Service stand will be located on Level 1 in the “Festhalle”.

Top marks for service quality and customer satisfaction

Numerous awards confirm the high service quality at Mercedes-Benz. For example, Mercedes-Benz finished first in service satisfaction ahead of all other premium manufacturers in Germany in the latest J.D. Power Vehicle Ownership Satisfaction Study (VOSSSM). The brand achieved the same result in 2009 and 2010 with its outstanding service portfolio. The VOSSSM survey also placed Mercedes-Benz among the top three premium automakers in nine of the 12 countries examined. In addition, Mercedes-Benz finished first in the “Automobilwoche Award Autohandel” (AAA) dealership satisfaction survey for best sales-partner service quality, marking the fifth consecutive year the brand has taken top honors in this category. Mercedes-Benz service centers also received top marks in the Germany-wide test conducted by the “ADAC automobile association” and the “Stiftung Warentest” consumer organization. This result marked the continuation of a string of successes since 2006 that has seen the brand with the star receiving a grade of “excellent” in all ADAC tests and finishing first each time.

Mercedes-Benz Service & Parts

Outstanding service quality and customer satisfaction are also reflected in Mercedes-Benz Service & Parts’ business development. Last year was an outstanding one for the service and parts business, and the developments to date this year have also been extremely positive. High rates of growth were recorded in the first half of the year especially in Latin America, China, and Turkey, and business also continues to develop positively in Germany and the U.S.
In conjunction with dealers, company-owned retail outlets, and national subsidiaries, the Mercedes-Benz Service & Parts unit is responsible for the entire global service and parts business for Mercedes-Benz Cars, Vans, and Trucks. The service business includes a service network of more than 5,000 facilities worldwide, as well as a central service center in Maastricht for handling customer inquiries. The parts business encompasses parts marketing and the development of innovative parts products and parts logistics systems.

Source: Daimler AG

Copyright © 2011, Mercedes-Benz-Blog. All rights reserved.

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