Mercedes Benz

OFFICIAL PRESS RELEASE

Stuttgart, Germany, Mar 26, 2010 – The new Mercedes-Benz E-Class Cabriolet will be available for delivery as of 27 March. To tie in with the launch, the corresponding miniatures will also go on show at Mercedes dealerships on a scale of 1:87, 1:43 and 1:18.


Does a black/alpaca grey interior provide the most attractive contrast to the iridium silver exterior? Or is stannite grey a better choice for the new Mercedes, combined with a mocha brown/almond beige interior? It's not only customers buying a new car who are spoilt for choice when it comes to the E-Class Cabriolet. The high-quality miniature versions of the open-top four-seater also offer model car enthusiasts a choice between various individual colour combinations featuring original paint finishes for Mercedes-Benz vehicles. All models will be available exclusively from authorised Mercedes dealers as of 27 March, with toy shops following suit some months later.

The 1:87 models are manufactured by Busch in Viernheim and come in non-metallic black, iridium silver metallic and calcite white. The recommended retail price is €15.90. The 1:43 models of the open-top four-seater are produced by Schuco of Fürth (€28). These models come in a choice of stannite grey, fire opal or indigolite blue. The 1:18 models are manufactured by Norev. The interior is faithfully reproduced on all models. On the 1:18 model the doors can be opened to provide a closer look inside. Both the bonnet and the luggage compartment can also be opened up on this model. The interior and the luggage compartment are flock-coated throughout, fully in keeping with the original. This miniature is available for €59.90 in obsidian black, fire opal and iridium silver.

To enable the original and the miniature to grace the showroom at the same time, Mercedes-Benz cooperates closely with selected dependable suppliers from the model-car industry. Despite recourse to state-of-the-art computer design technology, it still takes around a year to develop a high-quality miniature. This means that when the model-car specialists began their work, the original E-Class Cabriolet was still strictly confidential. The selected model car suppliers are provided with design data in advance, to enable the miniatures to be produced according to the same quality standards which apply to the full-scale vehicle.

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