A while ago, the news Ducati is looking for new "parents" appeared and since then, the gamble has begun. Just yesterday, a strange rumor emerged, stating Audi has reached a deal with the management board of the Italian motorbike manufacturer and thus has secured the 'first refusal' option in the event Ducati gets to be sold. Merc's Ingolstadt-based competitor execes have time until mid-April to make up their mind and decide whether to buy or not the motorcycle company. Anyway, a definitive conclusion to Ducati's sale is expected to be taken at the beginning of May.
If the rumor holds true, it's a pity to see Mercedes-AMG was caught rather empty-handed in this business. Already having a partnership doesn't necessarily mean one is in a preferential position. The Affalterbach-based firm should better be reconsidering its weapons quickly. Lately, we know there is a unanimous opinion Daimler AG must include a motorbike constructor in the portfolio and this is a once-in-a-lifetime opportunity they cannot afford to lose. If Ducati eventually went to Audi, it would then be a shame for all those beautiful products the Italians and Mercedes-AMG have marketed together. So, fingers crossed and good luck to Merc, because they will be facing a tough competition!
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